Marketplaces across Europe is the biggest study on Online-Marketplaces in Europe. BVOH and p.digital created a ranking on marketplaces across Europe.

1. ONLINE
MARKETPLACES
ACROSS EUROPE
DISTREE EMEA, Feb 2016
Bundesverband Onlinehandel e.V.
Oliver Prothmann, President

2. German Federal Association of Online Trade
Bundesverband Onlinehandel e.V.
Visible voice of the respectable online retailer
Speaker and stakeholders of
the medium-sized online
retail enterprises (SMEs)
compared with National and
European policy to the
achievement of a fair, safe
and successful online
trading for all those
involved.
n Legal certainty for online trading
n Elimination of all restrictions and
bans
n Integration of eCommerce in
training
n Promoting cross-border trade
n Area-wide access to fast internet
n Elimination of discrimination
against online trade
over counter retail

3. Massively growing B2C internet sales-share
for TCG** in Europe 16*
201012.1%
201113.7%
201215.2%
201317.4%
201419.4%
20.6%
Jan – Jun
2015
20066.4%Source: GfK Retail Panel, Sales Value %
*AT, BE, CH, CZ, DE, ES, FR, GB, HU, IT, NL, PL, PT, RU, SK, UA
**CE, IT, OE, MTG, Photo, Telecom, SDA, PersDiag, MDA
Sales figures of Smart-Mobilephones are calculated with "Non Subsidised
estimated Prices“
*** EU11

4. definition
marketplace
Platform on the Internet
for sellers/merchants to offer products
and prospects/customers view these
products and purchase.

5. THE ROLE OF MARKETPLACES
The intermediary between two worlds
Enter your footer text here5
Safety
Policy
Trust
Law
Buyer
Merchant
Transaction
Technology
Mobile

6. DNA OF MARKETPLACES
Have a look which dna fits to your own dna!
Developed by p.digital and BVOH6
Core Register Seller Region Type Category Listing Item
Merchant
based
Neutral
Service based
open
closed
business
private
Local
National
International
Transaction
(buy it now)
Auction
Classified
Horizontal
Vertical
Catalogue
Article
new
used
handcrafted

7. 335x in EU
most in DE
74 Owners

8. ONLINE MARKETPLACES PER COUNTRY
You can find many marketplaces in European countries
DE FR IT ES NL UK AT PL SE BE DK FI
60 30 24 18 18 17 15 14 13 13 12 10

9. STATISTICS ON MARKETPLACES ACROSS EUROPA
157 Marketplaces offer Full Range on Category
Buy It Now
79%
Owner MPs
Mascus 33
eBay 25
Spartoo 25
Chrono24 21
Groupon 17
fruugo 16
MiniInTheBox 16
PixMania 13
Verticomm 12
Leboncoin 11
Mercateo 11
Special Interest MPs
Fashion 41
Machinery 33
Automotive 26
Watches 21
Wine 12
Handmade 9
Home&Garden 8
Collectibles 6
Technology 6
Books 5
Media 4
Sport 2
Ticketing 2
Weapons 2
Food 1

10. MARKETPLACES
ACROSS EUROPE
TOP 1-25

11. 11
MARKETPLACES
ACROSS EUROPE
TOP 25-50

12. TOP 20 MARKETPLACES IN GERMAN (D/A/CH REGION)
TOP URL Country Category Core B2X Type Enterprise Base
1 amazon.de DE Full range S B2C T Amazon US
2 ebay.de DE Full range N B2C T eBay US
3 ebay-kleinanzeigen.de DE Full range N B2C C eBay US
4 mobile.de DE Automotive N B2C C eBay US
5 otto.de DE Full range S B2C T Otto DE
6 autoscout24.de DE Automotive N B2C C Autoscout24 DE
7 willhaben.at AT Full range N B2C C Leboncoin FR
8 zalando.de DE Fashion S B2C T Zalando DE
9 check24.de DE Technology N B2C T Check24 DE
10 de.dawanda.com DE Handmade N B2C T DaWanda DE
11 ricardo.ch CH Full range N B2C T Tamedia CH
12 markt.de DE Full range N B2C C markt.gruppe DE
13 ebay.at AT Full range N B2C T eBay US
14 groupon.de DE Full range S B2C T Groupon US
15 kleiderkreisel.de DE Fashion N C2C T Kleiderkreisel DE
16 home24.de DE Home&Garden S B2C T Rocket Internet DE
17 rakuten.de DE Full range N B2C T Rakuten JP
18 shpock.de DE Full range N C2C C Shpock DE
19 egun.de DE Weapons N B2C C eGun DE
20 tutti.ch CH Full range N B2C C Leboncoin FR
21 auto.ricardo.ch CH Automotive N B2C C Tamedia CH
22 hitmeister.de DE Full range S B2C T Hitmeister DE
23 ebay.ch CH Full range N B2C T eBay US
24 autoscout24.at AT Automotive N B2C C Autoscout24 DE
25 allyouneed.com DE Full range N B2C T DHL DE

13. CHOICE
CONVERSION
COMMUNITY
COMPETITION
CONVENIENCE
CERTAINTY
COST
CHANCE
CHANNEL
CROSS BORDER
TOP 10 USPs OF ONLINE-MARKETPLACES
To enter a new market there is nothing easier than a marketplace

14. ALWAYS BE ATTENTATIVE
ABOUT HOW A MARKETPLACE DEVELOPS
h"p://www.rakuten.com.sg/event/info/
14

15. Bundesverband Onlinehandel
Choice in eCommerce
For Choice
and Innovation
in Trade
Choice in
eCommerce
Initiative für Angebotsvielfalt und
Innovation im Online-Handel
p.digital

16. Choice in
eCommerce
Initiative für Angebotsvielfalt und
Innovation im Online-Handel
p.digital
Entering Europe Strategy Workshop
• Individual workshop to identify the most
effective way to enter the European market
> Individual 2.500€ / day
Strategic Marketplace Workshop
• Right Choice Of Marketplace
• Manage Amazon And Other Marketplace Business
• Start Your Own Marketplace
> June, 10th in Berlin: 850€ or individual 2.500€
eBay Excellence Workshop
• Run eBay Business with or without eBay
• Optimize eBay Business to increase revenue
• Do‘s and Dont‘s on eBay
> June, 17th in Berlin: 850€ or individual 2.500€
DISTREE EMEA
SPECIAL