2. Goldrush

3. $900 Million Fight

4. What is Social Media? “ I don’t even use the phrase “social media” when talking to execs. There’s too much baggage and misunderstanding.” David Meerman Scott Author - The New Rules of Marketing & PR

5. Breadth = Death

6. What Flavors Do You Offer?

7. 1. Social Strategy & Audits

8. 2. Social Analytics

9. Measure Behavior, Not Aggregation

10. Social ROI is Real 40 hours/month to produce blog x hourly rate for each blogger ($40) x overhead factor (50%) + amortized design costs ($1,000/month) + monthly hosting fees ($100) + monthly add-ons ($100) = monthly true blogging costs of $3,600 20 leads/month x conversion rate (5%) x avg lifetime customer value ($50,000) x profit margin (30%) = monthly true blogging revenue of $15,000 ROI = Revenue-Investment/Investment $15,000 - $3,600/$3,600 = ROI of 316%

11. Isolate Social’s Short-Term Impact

12. Isolate Social’s Long-Term Impact

13. Recognize Patterns

14. 3. Social Email Integration

15. 4. Social Website Integration

16. 5. Brand Community Creation

17. 6. Brand Community Management

18. 7. Social Campaigns/Promos

19. 8. Social Ads

20. 9. Listening & Social Mining

21. 10. Real-Time Response & Reputation Management

22. 11. Internal Social Media

23. 12. Content Marketing

24. Map Content to Sales Cycle

25. 13. Influencer ID & Outreach

26. 14. Mobile & Apps “ There are more mobile phones in the world than there are toothbrushes.” Michael Becker President - Mobile Marketing Association

27. Getting There

28. Jay Baer ConvinceAndConvert.com @jaybaer