Writing a research brief is vital to the success of any market research project. However, it can be difficult to craft the perfect brief that meets the requirements of both the client and researcher, and which leads to the desired outcomes. After all, a market research project is only as good as the brief itself. For this reason, it’s important that the brief outlines clearly the problem faced and the key objectives of the study. Otherwise, the study may not provide the expected results. With this in mind, this presentation outlines the 5 key features every research brief should contain, and should help ensure your briefs hit the mark every time.

1. How To Write A Great
Research Brief
The 5 key features every research brief
should contain.

2. Why?
Writing a research brief is vital to the success of
any market research project. However, it can be
difficult to craft the perfect brief that meets the
requirements of both the client and researcher,
and which leads to the desired outcomes.
PAGE 2

3. A market research project is
only as good as the brief
itself.
This presentation outlines the 5 key features
every brief should contain, and should help
ensure your briefs hit the mark every time.
PAGE 3

4. 1. Problem
Background
An outline of the problem faced, i.e.,
why is the research being
commissioned?
PAGE 4

5. 2. Product/Service
Description
A detailed description of the product or
service to be researched, i.e., product
features, benefits and uses.
PAGE 5

6. 3. Market Focus
An outline of the markets and
geographies to be researched, i.e., who
and where should be researched?
PAGE 6

7. 4. Key Objectives
A description of the desired outcomes
for the research study, i.e., what do we
want to get out of the study?
PAGE 7

8. 5. Time and Budget
Constraints
An outline of any time or budget
constraints associated with the project,
i.e., is there a limited budget?
PAGE 8

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To learn more about market research briefs and
their importance to any research study, click
below to read our article.
The Art of the Brief
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