Jasmin Cheng

159 Followers

2 SlideShares 0 Clipboards 159 Followers 75 Folgens

2 SlideShares 0 Clipboards 159 Followers 75 Folgens

I provide freelance strategic consulting to clients around the world. For the past 7 years, I have led digital strategy for national Canadian brands such as Air Canada, TD Bank and the Dairy Farmers of Canada, and was recognized as one of Canada's top 30 under 30 by Marketing Magazine in 2014. In a collaborative process meant to broaden perspectives and uncover meaningful insights, clients and creative teams emerge with a roadmap for innovation, creative ideas supported by organizational ideals, and impactful marketing opportunities using digital, social and mobile technology. Clients deserve more than a "fill-in-the-blanks" strategy. My research, roadmaps, and other strategic products..

fab lab collaborative learning open learning distributed education culture digital fabrication open education beliefs happiness life kevin spacey netflix facebook philosophy marketing advertising creative brief

The Creative Brief: A Research Project

Vor 12 Jahren • 78248 Aufrufe

Making Culture: Community Engagement Framework for Digital Fabrication

Vor 7 Jahren • 2022 Aufrufe

Fjord Trends 2017

Fjord • Vor 6 Jahren

Brand Planning for Clients

Griffin Farley • Vor 12 Jahren

planning, creativity & planning for creative campaigns

Heidi Hackemer • Vor 10 Jahren

Developing a Learning Strategy for Mobile and Social (Keynote)

Jeremiah Owyang • Vor 11 Jahren

What is Comms Planning?

Julian Cole • Vor 9 Jahren

Keeping Up with Google's Insane Pace of Change

Rand Fishkin • Vor 9 Jahren

Agile Planning: Learning to Iterate

Made by Many • Vor 11 Jahren

Social Media Activation & the World at Large (aka: Why the F@#$ Should We Care)

R/GA • Vor 10 Jahren

Mumbrella360 Presentation 2013

Rob Campbell • Vor 9 Jahren

Master card mobile payment wallet

郭茂仁 • Vor 10 Jahren

New Demand Patterns - How customers are changing the landscape of communication and business.

Helge Tennø • Vor 9 Jahren

[Report] Content: The New Marketing Equation, by Rebecca Lieb

Altimeter, a Prophet Company • Vor 10 Jahren

Adapting Ourselves to Adaptive Content

Karen McGrane • Vor 10 Jahren

NPR - NewMediaDays2010 - Flexible Content

zachbrand • Vor 12 Jahren

Amanda Parkes - Planning-ness 2012

Planning-ness • Vor 10 Jahren

Content Strategy FTW

Kristina Halvorson • Vor 12 Jahren

How to do content strategy

Karen McGrane • Vor 11 Jahren

Scenario Building Workshop - How to Build and Use Scenarios

Adam Vigdor Gordon • Vor 14 Jahren

Amazon.com: the Hidden Empire - Update 2013

Fabernovel • Vor 11 Jahren

A Guide to Successful Community Building: Lessons from Reddit and Digg

Sequentia • Vor 11 Jahren

Why planners and creatives should become best friends

Boondoggle • Vor 12 Jahren

One hundred inspirational ideas

Helge Tennø • Vor 12 Jahren

"Everyware": "The Mobility of the Earth" @faris

Faris Yakob • Vor 12 Jahren

Creative Brief Workshop

Mr President • Vor 12 Jahren

Aktivität
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The Creative Brief: A Research Project

Vor 12 Jahren • 78248 Aufrufe

Making Culture: Community Engagement Framework for Digital Fabrication

Vor 7 Jahren • 2022 Aufrufe

Fjord Trends 2017

Fjord • Vor 6 Jahren

Brand Planning for Clients

Griffin Farley • Vor 12 Jahren

planning, creativity & planning for creative campaigns

Heidi Hackemer • Vor 10 Jahren

Developing a Learning Strategy for Mobile and Social (Keynote)

Jeremiah Owyang • Vor 11 Jahren

What is Comms Planning?

Julian Cole • Vor 9 Jahren

Keeping Up with Google's Insane Pace of Change

Rand Fishkin • Vor 9 Jahren

Agile Planning: Learning to Iterate

Made by Many • Vor 11 Jahren

Social Media Activation & the World at Large (aka: Why the F@#$ Should We Care)

R/GA • Vor 10 Jahren

Mumbrella360 Presentation 2013

Rob Campbell • Vor 9 Jahren

Master card mobile payment wallet

郭茂仁 • Vor 10 Jahren

New Demand Patterns - How customers are changing the landscape of communication and business.

Helge Tennø • Vor 9 Jahren

[Report] Content: The New Marketing Equation, by Rebecca Lieb

Altimeter, a Prophet Company • Vor 10 Jahren

Adapting Ourselves to Adaptive Content

Karen McGrane • Vor 10 Jahren

NPR - NewMediaDays2010 - Flexible Content

zachbrand • Vor 12 Jahren

Amanda Parkes - Planning-ness 2012

Planning-ness • Vor 10 Jahren

Content Strategy FTW

Kristina Halvorson • Vor 12 Jahren

How to do content strategy

Karen McGrane • Vor 11 Jahren

Scenario Building Workshop - How to Build and Use Scenarios

Adam Vigdor Gordon • Vor 14 Jahren

Amazon.com: the Hidden Empire - Update 2013

Fabernovel • Vor 11 Jahren

A Guide to Successful Community Building: Lessons from Reddit and Digg

Sequentia • Vor 11 Jahren

Why planners and creatives should become best friends

Boondoggle • Vor 12 Jahren

One hundred inspirational ideas

Helge Tennø • Vor 12 Jahren

"Everyware": "The Mobility of the Earth" @faris

Faris Yakob • Vor 12 Jahren

Creative Brief Workshop

Mr President • Vor 12 Jahren

I provide freelance strategic consulting to clients around the world. For the past 7 years, I have led digital strategy for national Canadian brands such as Air Canada, TD Bank and the Dairy Farmers of Canada, and was recognized as one of Canada's top 30 under 30 by Marketing Magazine in 2014. In a collaborative process meant to broaden perspectives and uncover meaningful insights, clients and creative teams emerge with a roadmap for innovation, creative ideas supported by organizational ideals, and impactful marketing opportunities using digital, social and mobile technology. Clients deserve more than a "fill-in-the-blanks" strategy. My research, roadmaps, and other strategic products..

fab lab collaborative learning open learning distributed education culture digital fabrication open education beliefs happiness life kevin spacey netflix facebook philosophy marketing advertising creative brief