This document discusses 5 key technology trends - internet of things, 3D printing, crowdsourcing, wearables, and robotics. For each trend, it provides data on market size, growth rates, current applications, and example companies. It suggests how these trends could impact business models by connecting physical and digital worlds, leveraging scalability and network effects, and combining thinking with doing.

1. 2013 Next Big Thing
How we think.
How we act.
DESIGNIT
thing(s).thenextbig

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2010 2020

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Context

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San Francisco / Silicon Valley / Bay Area

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“A perfect storm for innovation”

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Academia
Venture
Capital
Incubators
Big firms
Start-ups
Cross-
fertilization

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At a glance:
$11.2 B
2012 VC Investment in
Silicon Valley
64 %Foreign workers
17IPO’s in 2012

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Circle of (entrepreneurs) life:

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01
Idea
02
Funding
03
Success
failure
04
Invest in new
company
05
Rinse and
repeat
06
Become a
partner at a
VC firm
00 yrs 10 yrs 20 yrs

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1995
Netscape
IPO
2001
Loudcloud /
Opsware IPO
2005-09
SuperAngels
2009
Andreesen
Horowitz
launched
2013
Andreesen
Horowitz has
$2.7B under
management
1994
Netscape
founded

12. 2013 Open Day
5 key trends.

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5 key trends
Internet of things
3D printing
Crowdsourcing
Wearables
Robotics

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Internet of things
Key players
Cisco, GE, IBM, Siemens
5 key trends

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At a glance:
75 b
Connected devices by 2020
9 x
The number of currently
connected devices
$14 t
Cisco’s analysis of potential
value creation from IOT
5 key trends

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5 key trends

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What it means for us:
Smart about sensors
Data science / automation
Data analytics & visualization
Data alchemy
Connected experiences / mobile
Software
5 key trends

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Connecting the dots:
Phase 1 will connect the dots at an
infrastructure and technology level.
We need to make sense of the data,
creating focused, meaningful products,
experiences & services for companies
and consumers.
5 key trends

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3D printing
5 key trends
Key players
Autodesk, Stratasys, Fuel 3D

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At a glance:
20 %
3D printer output as
final product today
50 %
Estimated final product
by 2020
x 3
Market size will
triple by 2018
5 key trends

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Prototyping
Customized prosthetics
Art / jewelery
Dental and skeletal implants
Architectural scale models
Battery technology
Currently used for:
5 key trends

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Focus on high-value areas of ID
Experiment with 3D for clients
Create joint cases with key players
Reassess our assets - leverage them
Redefine our client facing value-add
4D self-assembling objects
What it means for us:
5 key trends

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Crowdsourcing
5 key trends
Key players
Kaggle, OpenIDEO, Fiverr, xPrize, P&G
5 key trends

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5 key trends
Quote
“No matter who you are, most of the smart
people work for someone else”
Bill Joy - Cofounder, Sun Microsystems

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At a glance:
6.3 m
No. of people involved in
crowdsourcing in the US
Increase in revenues
from 2011
75 %$376 m
Revenue generated
by crowdsourcing in 2012
5 key trends

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Micro tasks
Ideation / creative work
Expertise based tasks
Freelance work
High-value competitions
Currently used for:
5 key trends

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GoldCorp
125 teams
400 mb of data
$500k invested
IRR = x 50-75
2 Stories.
Linux
1.0 in 3 yrs
2.6.8 valued at 1.14B
Total 2008 revenues
estimated at $35.7B
5 key trends

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Local motors. RallyFighter.

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Think outside the organization
Tap into trends and support with data
The bestAI engine on the planet
Allows us to move up the value chain
Always-on human networks. 24/7/365
What it means for us:
5 key trends

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Wearables
5 key trends
Key players
Nike, Google, Intel, Jawbone.

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At a glance:
$750 m $5.8 b
Estimated market size
by 2018
171 m
Estimated number of units
shipping in 2016
5 key trends
Value of the wearable
computing market in 2012

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Healthcare
Sports / fitness
Military / industrial
Smart clothing
Automotive
Currently used for:

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Growth in quantified-self movement
Part of a larger ecosystem
Mobile partner apps
Abig data opportunity
Interdisciplinary design challenge
What it means for us:

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Robotics
5 key trends
Key players
Rethink Robotics, Ekso Bionics, iRobot,
Intuitive Surgical, Romotive, 3D Robotics

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Morgan Quigley - Founder ROS.

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At a glance:
159,000
Number of industrial robots
sold in 2012
10.5 %
Annual growth rate
through 2016 (est.)
70 %
Of robots sold toJapan,
China, the United States,
Korea and Germany.
5 key trends

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In the news:
Leading roboticists talked about
recent projects...at a White House
hosted Google+ Hangout Friday”
Source: The robotreport.com
5 key trends

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Healthcare
Industrial automation
Military
Consumer telepresence
Home service automation
Currently used for:
5 key trends

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5 key trends
< In summary >

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Everything’s connected.
5 key trends
Scalability
Linear vs. exponential
Physical + digital
Network effects
Thinking + doing
Transparency / accessibility