Goods are tangible items which satisfies the need of consumer and there are number of goods that are categorised in different types on the basis of use, ownership etc.
2. GOODS
ï¶ Any items, materials and consumable substances which
are sold to the consumers, companies and government
agencies are called goods.
ï¶ In general there are two kinds of goods which are
economical and free goods.
ï¶ Goods that can be obtained with money are called
economical goods and goods which are freely available
are called free goods.
3. TYPES OF GOODS
1) Consumer Goods â classified on the basis of shopping habits
2) Industrial goods â classified in terms of their relative cost and
how they enter the production process.
4. CONSUMER GOODS
1) Convenience Goods: Inexpensive, frequently purchased
Little efforts needed to purchase them
Staple, impulsive and emergency goods
2) Shopping Goods: Not as frequently as convenience
products, Costly, Consumer does research before purchase
5. 3) Specialty goods: Unique features,
Consumer is prepared to pay a premium price
4)Unsought goods: Those goods that
consumers do not know or Doesnât think of
buying
DURABILITY AND TANGIBILITY
5) Non-durable goods: consumed in one or few uses,
purchased frequently and for imidiate consumption. Eg.
Food, beverages, clothing, shoes.
Strategy: availability, low cost, heavily advertised
6) Durable Goods: goods whose expected lifetime is
greater than three years. Costly goods. Eg. Household
goods (TV, Fridge, furniture), toys, jewelry etc.
6. 7) Services: Intangible products, Requires more quality
control and credibility
INDUSTRIAL GOODS
These are not for ultimate consumption but are components
used by industries or firms for producing finished goods.
1) Material and parts: It is the basic unit of industrial
production. It is used for producing finished goods.
2) Capital items: these make functioning of an organization
smooth. For example , office accessories, Installations,
equipment
7.
8. 3) Supplies:
Maintenance and repair items, operating supplies which meets the day-to-day
operations but donât become a part of the finished products.
4) Business services or Industrial services: used in order to run a business
smoothly, example-maintenance services, repair, machinery and business advisory
services etc.
9. PROCEDURES REQUIRED FOR RECEIVING GOODS
The procedure required for receiving goods includes:
âą identifying goods for the retail store.
âą checking goods ordered for the retail store.
âą confirming the dispatch of goods.
âą receiving goods with order and invoice.+
âą checking the quantity of goods, description about the goods and quality of container.
âą thorough checking of Goods before the invoice is signed.
âą following the standard provision for the process of receiving goods.
âą Ticking goods received correctly against the invoice and their immediate placement on the selling
10. âą allocating pre-cold goods for earliest possible delivery.
âą confirming the number of cartons to match the quantity mentioned in bill of lading / invoice.
âą examining containers for signs of damage including broken seals, leaks or tears.
âą verifying weight of goods received.
âą marking the delivery slip according to the goods.
âą rejecting and informing the supplier about damaged or incorrect goods
âą making arrangements for repairing or replacing damaged goods
11. PROCEDURE REQUIRED FOR DISPATCHING GOODS
The store operations assistant has to follow a procedure for dispatching goods to the store floor.
The Store Assistant should:
1. be careful with paperwork.
2. ensure that correct goods are dispatched.
3. dispatch goods correctly in terms of quantity, description and quality to the store floor.
4. avoid dispatching damaged products to the store floor
5. ensure correct packaging while dispatching the
6. build confidence among the dispatching staff and ensure that they correctly handle the
equipment to reach the products.
7. daily record the goods dispatched and inform higher authority.
8. maintain the entire paperwork correctly with evidences.
12.
13. REFUSAL PROCEDURE IN RELATION TO TYPE OF GOODS DELIVERED
If the package looks damaged, the executive can deal in two ways:
1. Refuse to take the product.
2. Accept the product, make the delivery executive aware about the
damaged goods and sign the delivery note writing damaged on
delivery paperwork.
3. Some of the sample steps to minimize the problem of store return
are as follows:
a) always check the retailerâs return policy
b) Keep tags on receipts
c) Ready for return
d) Hold the emotion
e) Delay in returning goods
14. STORAGE OF GOODS
Storage means the action or method of storing
something for future use. It is a marketing function
that involves holding goods between their
production, time and ultimately consumed by
consumers.
Need for storage
ï¶ Creation of time utility
ï¶ Creation of place utility
ï¶ Stabilizing prices
ï¶ Ability to face natural calamities
ï¶ Saving in transportation cost
ï¶ To adjust demand and supply of goods in the
market
ï¶ Improvement of product quality
15. TECHNIQUES OF STORAGE
1) Shelving and Racking
2) Pallets
3) Storage of dangerous goods
4) Storing food safety in a retail store