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The Event Planning Lifecycle
1. The Event Planning lifecycle
Delivered by Aimiaâs Event Management Team
4
Event execution
⢠Staffing/Volunteers
Strategy & Planning
⢠Vendor/Supplier Management
⢠Logistical Services â Housing, Food & Beverage,
⢠Stakeholder Engagement
Floor Plans, Audio Visual
⢠Identify Goals & Objectives & Desired Outcomes
⢠Participant Management
⢠Needs Assessment & Measurement Plan
⢠Measurement Implementation
⢠Budget & Sponsorship Analysis
TOP FIVE THINGS EVENT PROFESSIONALS ARE DOING TO IMPROVE EVENTS
2
Design & development
54%
53%
BROADENING CLIENT/USER BASE
43%
MARKETING MORE AGGRESSIVELY
41%
FORMING PARTNERSHIPS WITH OTHER EVENT PROFESSIONALS
⢠Program/Event Agenda
37%
DEMONSTRATING THE VALUE OF/ROI FOR THEIR EVENTS
CREATING EVENTS FOR SMALLER BUDGETS
⢠Theme & Creative Services
⢠Venue/Destination
⢠Travel Services/Transportation
⢠Vendors/Ground Suppliers
⢠Housing, Meeting Room & Event Space
⢠Production & Audio Visual Support
5
n
⢠Speaker & Entertainment Selection
SOURCE: PENTON MEDIA SURVEY, 2013
o
Follow-Up & Measurement
Le
5
ve
l
s
CATERING TO YOUNGER AUDIENCES WITH SOCIAL MEDIA & VOLUNTEERISM
SOURCE: FORECAST 2013, SPECIALEVENTS.COM
Marketing & Promotion
⢠Determine & Deploy Communication Plan
⢠Action Plans
2
⢠Final Budget
⢠Knowledge Application
⢠Registration, Mobile & Interactive Marketing
1
⢠Participant Management & Customer Service
âHAVING DEVELOPED & PUBLISHED OVER 600 CUTTING-EDGE MOBILE APPS
TO DATE, OUR CLIENTS SEE OVER 80% OF THEIR MEETING ATTENDEES
DOWNLOAD & RELY ON THE MOBILE APP BEFORE, DURING & AFTER THEIR
3
Application
Changes in behavior following the event
Learning
changes in knowledge, skills, attitudes &
professional contacts because of the event
to Future Events
⢠Brand Engagement
EVENTS.â
Business Impact
applying event materials,
messages or contacts via sales,
quality, costs, time & customer
satisfaction
x
⢠Post-event Communications
3
4
ROI
Compares
all types
of Benefits
to costs
f
ANY WAY TO INCORPORATE TECHNOLOGY, FASTER IS BETTER, VIDEO, &
Ev
a
WHAT IS THE NEXT BIG THING IN EVENTS ACCORDING TO PLANNERS?
lu
at
i
o
⢠Insurance & Legal
Si
1
0
Reaction, Satisfaction, & Planned Action
Participant satisfaction with the event & how they plan
to apply what theyâve learned
Statistics, Scope & Volume
Event statics, demographics, attendance, press coverage/impressions,
budgetary measures, room block pickup, etc.
Source: Professional Convention Management Association
SOURCE: CVENT
FOR MORE information, CONTACT SAMANTHA.decker@AIMIA.COM