The 2015 Aimia Global Loyalty Lens identifies a golden moment for marketers around the world as consumers—led by millennials and Gen Z—share data more openly with companies.

2. 2015 AIMIA GLOBAL LOYALTY LENS
We surveyed 20,168 respondents in the following markets:
• United Kingdom
• Spain
• Italy
• Germany
• France
• Canada
• United States
• Australia
• India
• Brazil
• Middle East

4. TRUTH #1
Customers know their data is valuable
OF RESPONDENTS SAY THEY
KNOW THEIR DATA IS “HIGHLY
VALUABLE" TO COMPANIES
31%

5. TRUTH #2
Customers who are most savvy about their data are also those who are most willing to share

7. TRUTH #3
People are open to a wider array of platforms in which you can communicate with them
OF U.S. CONSUMERS SAID
THEY WOULD EITHER NEVER
SHARE THEIR MOBILE NUMBER
OR WOULD ONLY SHARE IT
WITH A TRUSTED FEW
70%
In 2014,
OF U.S. CONSUMERS SAY THEY
WOULD NOT BE WILLING TO
SHARE THEIR MOBILE
NUMBERS
57%
IN 2015,

8. MOBILE LOYALTY PROGRAM MEMBERSHIP

10. 10%
TRUTH #4
Loyalty is both local and personal
OF GERMAN CONSUMERS DON’T
JOIN LOYALTY PROGRAMS
31% OF FRENCH CONSUMERS DON’T
JOIN LOYALTY PROGRAMS

11. 46% MILLENNIAL/GENERATION Z
64% BABY BOOMERS
CONCERNS ABOUT DATA PRIVACY

12. TRUTH #5
You can make business more personal
OF CUSTOMERS GLOBALLY
FEEL AS THOUGH THEY ARE
ACTUALLY RECEIVING BETTER
OFFERS AS A RESULT OF
SHARING THEIR DATA
8%

13. TRUTH #1
Customers know their
data is valuable
TRUTH #2
Customers who are
most savvy about their
data are also those
who are most willing
to share
TRUTH #4
Loyalty is both local
and personal
TRUTH #5
You can make
business more
personal
TRUTH #3
People are open to
a wider array of
platforms in which you
can communicate
with them

14. A BIT ABOUT AIMIA
@aimiainc

16. media contact: krista.pawley@aimia.com
more info: www.aimia.com/loyaltylens