Is your business ready for Gen Z? The world has been hyper-focused on how Millennials are changing our economy, especially in retail. But the next big shift will be driven by Generation Z. Adyen commissioned an exclusive U.S. survey to understand the shopping habits and expectations of this impactful generational group. A sneak peek at the data about Gen Z: - 60% think it’s important for brands to value their opinion - 93% prefer to shop without help from a sales associate - 70% are tastemakers who influence their family’s spending - 48% expect to be able to return or exchange items bought online in a store - 46% are using chat apps to communicate with brands We know brick and mortar isn’t dead. But Generation Z is the most tech-savvy set of buyers yet. What do retailers need to know to prepare for the next wave of shoppers? Download the full report on GenZ here http://bit.ly/2ydRDGL