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Current status of nutrition & health claims in thailand

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Current status of nutrition & health claims in thailand

  1. 1. Nutrition Labeling and claims in Thailand - Update ILSI SEMINAR AND WORKSHOP ON NUTRITION LABELING, CLAIMS AND COMMUICATION STRATEGIES FOR THE CONSUMERS, September 20, 2010 20, Dr. Tipvon Parinyasiri Director of Food Control Division Thai Food and Drug Administration Food and Drug Administration 1
  2. 2. Content 1 How do We Work ? 2 Thailand’s Current Status and Future Plan Nutrition Labeling Nutrition Claims and Health Claims Food and Drug Administration 2
  3. 3. Responsibility of Thai FDA 1. Legislate Notifications 2. Pre-Marketing Control 3. Post -Marketing Control 4. Surveillance 5. Support & Cooperate Technical Knowledge 6. Disseminate Knowledge & Develop Consumer Behavior Food and Drug Administration 3
  4. 4. Food Act BE. (1979) Thai FDA Enforcement Protect Producer/ Regulation Consumer Importer Safety Efficacy Wholesomeness Food and Drug Administration 4
  5. 5. Content 1 How do We Work ? 2 Thailand’s Current Status and Future Plan Nutrition Labeling Nutrition Claims and Health Claims Food and Drug Administration 5
  6. 6. What causes more Weight gain ??? Main Course Snacks Fat, Calories, or Sugar ??? Nutrition Labeling Food and Drug Administration 6
  7. 7. The Concept of Balance Diet Tool Nutrition labeling Concept Reduce Sugar fat and Salt Balance diet Knowledge Food and Drug Administration 7
  8. 8. Nutrition Labeling Notification of Ministry of Public Health (No. 182) B.E. 2541 (1998) Voluntary Mandatory only for the following foods ; 1. Food with Nutrition Claim 2. Food using Nutrition for Sale Promotion 3. Food Stating Specific Groups of Consumers for Sale Promotion 4. Other Foods as Prescribed by FDA with the Approval of the Food Committee Food and Drug Administration 8
  9. 9. Nutrition Fact Table Full Nutrition Fact Abstract Nutrition Fact Serving Size F F : .( ) Calories F F : F F F Limit these .. Nutrients F F * .. . .% Get enough of . . . these Nutrients F .. . .% Foot Note ... .. . .. . .. .% * F F F Thai RDI information F6 (Thai RDI) F 2,000 Food and Drug Administration 9
  10. 10. Voluntary Beverages in Sealed Containers Chewing Gum and Candy Chocolate Fish Sauce Ice-cream Coffee Tea Milk Product Food and Drug Administration 10
  11. 11. Mandatory Nutrition Labeling Nutrition Signpost Nutrition Information Phase 1 Phase 2 Phase 3 • Food, which Nutrition Ready to Eat Meal Simply Nutrition Claim • 5 types of Snack Food Information Trend of Nutrition Labeling in Thailand Food and Drug Administration 11
  12. 12. Mandatory only for the following foods ; Ex; Milk, which Nutrition Claim • High Calcium Low fat • High Vitamin A D E 2 1 Nutrition Claim Nutrition labeling Food and Drug Administration 12
  13. 13. Mandatory only for the following foods ; Food for Health = Food for Future Food for Life Overweight and Obesity Food for Fun Food and Drug Administration 13
  14. 14. Nutrition Labeling Mandatory only for the following foods ; Ex; Notification of MoPH (No.305) 2007 Re: Labeling Requirement of Snack Foods 1 Abstract Nutrition Fact 2 Statement Food and Drug Administration 14
  15. 15. 1 The Concern of Manufacturing Nutrition Labeling What about the Attitude of Consumer on Nutritional Label and Statement of 5 Snack Food ? Attitude of Consumer : 400 people 2 in Bangkok Statement Questionnaire “Consume small Amount This questionnaire divided to 3 parts and Exercise for Healthy Part 1 general information Condition” Part 2 frequency of consuming snack Part 3 consumer attitude Food and Drug Administration 15
  16. 16. The attitude of consumer on Nutrition Labeling on Snack Food (Thai FDA, 20xx) 20xx) Objectives; To study the attitude of consumer on snack food which complied the Nutrition labeling and Statement Results : Consumer attitude 1) 81.3 % of Samples agree with the enforcement to nutrition label and Statment on 5 types of snack foods. 2) 80.3 % of Samples agree with the enforcement to nutrition label and Statement for all types of snack foods. Conclusion: Most of Consumers agree with the Enforcement to Nutrition labeling and Recommended Statement; “Consume small Amount and Exercise for Healthy Statement; Condition” And want to Thai FDA enforce to all type of Snack Food Food and Drug Administration 16
  17. 17. Mandatory Nutrition Labeling Nutrition Signpost Nutrition Information Phase 1 Phase 2 Phase 3 • Food, which Nutrition Ready to Eat Meal Simply Nutrition Claim • 5 types of Snack Food Information Trend of Nutrition Labeling in Thailand Food and Drug Administration 17
  18. 18. 1 What is the situation on using nutrition labeling and GDA signpost ? 2 How many Thai People to Understand and Use Nutrition Labeling ? Food and Drug Administration 18
  19. 19. Situation : Nutrition labeling and Nutrition signpost on Ready-to-Eat (Chilled and Frozen meal) in Thailand Objectives; To study the Current status of nutrition label on the package of ready-to-eat meal (chilled and frozen ) Survey on ready-to-eat chilled and frozen Results: meal were 240 sample from 16 companies • Frozen meal 212 sample 25.0% • Chilled meal 28 sample (7 ) 36.8% Show (44) 63.2% Show Do not show (168) Do not show 75.0% (21) 36.8 % of Sample were shown 75 % of sample were shown the Nutrition GDA on the package. Information and GDA on the package. Conclusion Voluntary Now, There are many products of ready-to-eat meal used GDA on package. Food and Drug Administration 19
  20. 20. Nutrition Signpost : Chilled and Frozen meal Current Situation : Voluntary In Thailand Different format Food and Drug Administration 20
  21. 21. Survey : Using and Understanding of nutrition labeling for Thai people Survey : 2,000 people including 5 stratum that are Bangkok, North, South, North-eastern, and Central Objective 1) To know the situation of using nutrition labeling in Thai. 2) To build the insight database for launch the nutrition labeling campaign policy Result 89% 89% of people know nutrition labeling. 54.4% of people understanding nutrition labeling 54. depend on occupation. 62. 62.8% of people can Use information from nutrition labeling. Conclusion; Nutrition Fact Table are Difficult to Use Food and Drug Administration 21
  22. 22. The Concept of Balance Diet What is the Easy Tool ??? Tool Nutrition labeling Concept Reduce Sugar fat and Salt Balance diet Knowledge Food and Drug Administration 22
  23. 23. The Easy Tool Health Logo Not Good Taste Easy to Read for Consumer making decision Producer Sale Promotion Food Good Taste Food and Drug Administration 23
  24. 24. Future Plan : Simply Nutrition Information • Health Profile • Simply Nutrition Labeling Mandatory • Labeling • Nutrition Signpost Or Or Food and Drug Administration 24
  25. 25. The Concept of Balance Diet Tool Nutrition labeling Concept Reduce Sugar fat and Salt Balance diet Knowledge Food and Drug Administration 25
  26. 26. Communication for the Consumer Educational Materials FDA Roll up CD-all education Magnets T-shirt Mascot material Educational Materials : Display 1st Game: Know 2sd Game: Understand 3 rd Game: Apply Consumer Education 26
  27. 27. Content 1 How do We Work ? 2 Thailand’s Current Status and Future Plan Nutrition Labeling Nutrition Claims and Health Claims Food and Drug Administration 27
  28. 28. Probiotic Guidelines Notification of MoPH Current Situation Increasing application of Prebiotic & Probiotic in food industry Prototyping Project Probiotic Guidelines and Criteria on Evaluation of Efficacy to Health, Safety and Health Claim of Probiotic in Food Products - Safety Quality Efficacy - Definition - Labeling and Claim 23 probiotic microorganism in positive list eg - Helps to improve slow transit in 14 day. Food and Drug Administration 28
  29. 29. Current Status of Health Claims : MoPH Notification on Health Claims is on process of drafting using Codex Standard as reference. MoPH notification (as draft) : Health Claims and Warning Health Claims Announcement of the Food and Drug Administration (as draft) : Scientific Substantiation of Health Claims Draft regulation health claims will be based on considered 2 Codex Guidelines : 1 Codex Guidelines for Use of Nutrition and Health Claims (CAC/GL 23-1997,Rev.1-2004) Codex Guidelines for Use of Nutrition and Health Claims : Recommendations on the 2 Scientific Substantiation of Health Claims (Step 5/8, 2008) Food and Drug Administration 29
  30. 30. THANK YOU Thai Food and Drug Administration http://www.fda.moph.go. http://www.fda.moph.go.th

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