This document provides tips and best practices for building effective email marketing campaigns. It discusses defining the purpose and goals of emails, important metrics like open and click-through rates, online and offline strategies for growing email lists, and techniques for writing compelling email content. Key recommendations include using stories and characters to engage subscribers, focusing emails on a single clear outcome, and combining online and offline methods like webinars, social media, blogging, and giving away physical or digital gifts. The overall goal is to improve response rates and drive more customers, sales, and growth through email marketing.

1. Email Marketing Build Better Email Campaigns Now

2. FOCUS: Ultimate Outcome?

6. Multiple Outcomes = Lost Trail

9. How Do We Get Our Own Growth?

11. Online: Social Network Groups

12. The Power Of The Comment Trail

16. The Guts Of A Successful Email: Let’s take a look at some screenshots

17. Anatomy Of An Email Notice Copy Words: Click here: The Product Gift:

18. Anatomy Of An Email Header Notice Copy Words: Click here:

19. Anatomy Of An Email Action Links