In the era of connected devices we are dealing with an ever increasing amount of different data. In most cases "Dumb Data". Most interfaces we use today just react to actions taken in the present, without utilizing the data available to predict future needs, creating anticipatory experiences. Some companies, like Google (Nest, Google Now) or Amazon (anticipatory shipping, Echo) have recognized the value of anticipation early on, others are following suit. Pro-active applications can certainly contribute to a better user experience, but they also may cause the user to feel uncomfortable. Hence, answering the following questions is of paramount importance: How to create relevance, without being uncanny? How to support the user without patronizing him and how to avoid frustration resulting from false or inaccurate anticipation.

1. FROM RESPONSIVE TO ANTICIPATORY
Agnieszka M. Walorska @agaw
CREATIVE CONSTRUCTION @creativeconstr

2. MY FIRST MOBILE PHONE

3. MY FIRST (AND ONLY) BLACKBERRY

4. MY FIRST IPHONE
©REUTERS

5. 5 FORCES DRIVING ANTICIPATORY EXPERIENCES
SOCIALMOBILE
DATA
SENSORS
LOCATION
©answers.com - http://www.answers.com/article/1198477/the-evolution-of-the-power-rangers-1993-2014

6. What
does
it
mean?

10. vs.
an$cipatory

11. 2007

12. ©giphy - http://giphy.com/gifs/tired-morning-13NjrthWrBPYfm
MARCH 27th, 2007, 06:00 AM

13. 06:05 AM

14. 06:15 AM

15. 06:30 AM

16. 07:00 AM

17. 07:15 AM

18. 07:30 AM

20. 6:30 PM
©Epykliving - http://www.epykliving.co.za/wp-content/uploads/2014/10/overspending-in-december.jpg

21. 7:00 PM

22. 2022

23. herunterladen
MARCH 27th, 2022, 06:00 AM

24. 06:05 AM

25. INTELLIGENT BEDROOM

26. CONNECTED HOME

27. INTELLIGENT CLOSET

28. © cazitech.com
SMART TOILET
©http://www.tehnickaskolava.rs/pdf/engleski2013/houses.pdf

29. INTELLIGENT KITCHEN

30. SMART FRIDGE

31. © X-Ray Scanner Fuß
DIAGNOSIS-APP

32. SELF-DRIVING-CAR
©Deezen.com - http://static.dezeen.com/uploads/2014/02/XchangE-Car_dezeen_sq.jpg

33. SMART GIFT RECOMMENDATION
Here is the gift for your sister!
1
Sony Wrist Computer
Our Pick!
2
Nutrition Shaker
3
Adidas Running Shoes

35. SMARTER MACHINES
Watson

36. INCREASED PROCESSOR CAPACITY
Apple IPhone 6 IBM Deep Blue
2014 1996
11.38 GFLOPS115,2 GFLOPS

37. 5 FORCES DRIVING ANTICIPATORY EXPERIENCES
©answers.com - http://www.answers.com/article/1198477/the-evolution-of-the-power-rangers-1993-2014
SOCIALMOBILE
DATA
SENSORS
LOCATION

38. CHANGED ROLE OF TECHNOLOGY

39. “Computing is not about computers
anymore. It’s about living.”
- Nicholas Negroponte (1995)

40. MOBILE
© SproutSocial - http://sproutsocial.com/insights/wp-content/uploads/2014/01/mobile-devices.jpg

41. Making phone calls is the 6th most
popular activity involving a smartphone
40% of the smartphone users say, they
could live without it.

42. THAT‘S MOBILE © SI-Vision.com - http://www.si-vision.com/files/BLE/SVI-TRX201S_PB.pdf

43. SENSORS
©Elektro-Binder - http://www.elektro-binder.de/images/rauchmelder.jpg

44. LOCATION

45. SOCIAL

46. DATA

47. 90% of the worlds data was generated in
the past 2 years

48. 1 Day 70x
In the first day of a baby’s life, the world
creates 70x the data contained in the
Library of Congress

50. ©LinkedIn - https://media.licdn.com/mpr/mpr/p/2/005/055/0a9/3923fea.jpg

55. Statement:
Expectation:

56. Statement:
Reality:

57. © Goldfish Graveyard

61. NEST – INTELLIGENT THERMOSTATE

62. LUNA – SMART MATRESS COVER

63. LG – THE INTELLIGENT FRIDGE

64. GOOGLE NOW© Google - lh5.googleusercontent.com

65. SPENDIFIC© finovate.com

66. © http://www.ourmachine.com/page/wp-content/uploads/WTTF-T-Shirt1.jpg©LinkedIn - h1ps://media.licdn.com/mpr/mpr/p/2/005/055/0a9/3923fea.jpg

67. AMAZON©Ted Rall - http://rall.com/comic/you-shouldnt-have

69. TRACKING YOUR FITNESS

70. AND THE CONSEQUENCES?

72. © DerekA – Wendy Pregnant (Flickr)
TARGET KNOWS BEFORE IT SHOWS

76. UNCANNY VALLEY

77. Take my data!
It‘s okay, that you
have my data!
I don‘t want you
to have my data!
How did you get my data!
Amazing!
UNCANNY VALLEY OF ANTICIPATION

78. Take my data!
It‘s okay, that you
have my data!
I don‘t want you
to have my data!
How did you get my data!
Amazing!
UNCANNY VALLEY OF ANTICIPATION

79. Take my data!
It‘s okay, that you
have my data!
I don‘t want you
to have my data!
How did you get my data!
Amazing!
Out of Control?
UNCANNY VALLEY OF ANTICIPATION

81. MINORITY REPORT?

82. PATRONIZING?

83. REMOTE-CONTROL?

84. OUT OF CONTROL?

85. Take my data!
It‘s okay, that you
have my data!
I don‘t want you
to have my data!
How did you get my data!
Amazing!
AVOIDING THE UNCANNY VALLEY

86. RELEVANT
UNCANNY
vs.

87. DON‘T STALK THE USER!

88. ASSISTANCE
PATRONIZING
vs.

89. DON‘T PATRONIZE THE USER!

90. SATISFACTION
FRUSTRATION
vs.

91. DON‘T FRUSTRATE THE USER!

94. THANK YOU
Agnieszka M. Walorska
agnieszka@creativeconstruction.de
Telefon: +49 (0)30 / 4004 1922
www.creativeconstruction.de