2. Data Powered Marketing
Who is 3Di?
Digital Media Division of Beyond
Founded in 2003 (NZ 2007)
Direct & Agency Sales Team
Experienced Campaign Team
Represents Hundreds of Publishers
Own Database, Technology & Network Members of
3. Data Powered Marketing
Who is Beyond?
Beyond is a leading international
media and content business which
is listed on the Australian Stock
Exchange (ASX:BYI)
Revenue: $100m, Profits $10m
Beyond are the producers of MythBusters
4. 3Di (AU) Clients by Media Category
Insurance
Finance
Communications & Computers
Health, Beauty & Pharmaceuticals
Retail
Entertainment & Leisure
Travel & Accomodation
Home Products & Services
FMCG
Community & Public Service
Media
Education & Learning
Alcoholic Beverages
Office & Business Equipment
Real Estate
Government
Recruitment
Motor Vehicles
0% 5% 10% 15% 20% 25%
Insurance and Finance are traditional strong spenders but growth is strongest in categories
discovering the benefits of Email and Lead Generation, for example Automotive.
SOURCE: 3Di (AU) Revenue by IAB media categories 2011 to 2012