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Winning Markets Through Strategic Planning, Implementation, and Control

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Sumit Pradhan

The document discusses strategic planning, marketing plans, and managing the marketing process. It outlines the major steps in strategic planning at the corporate, division, and business unit levels. These include defining mission statements, establishing strategic business units, and allocating resources. It also describes the typical contents of a marketing plan, including a SWOT analysis, goals, strategies, and implementation programs. Finally, it discusses how companies can manage the marketing process through organization, building a marketing orientation, control mechanisms, and periodic reviews.

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Chapter 4 Winning Markets Through Strategic Planning, Implementation, and Control PowerPoint by Karen E. James Louisiana State University - Shreveport
Objectives ,[object Object],[object Object]
Objectives ,[object Object],[object Object]
Nature of Strategic Planning ,[object Object],[object Object],[object Object]
Corporate and Division Strategic Planning ,[object Object],[object Object],[object Object],[object Object]
Corporate and Division Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mission statements define the company’s major competitive scopes:
Corporate and Division Strategic Planning ,[object Object],[object Object],[object Object],[object Object]
Corporate and Division Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate and Division Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Planning Involves Eight Steps:
Strategic Business Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Business Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Strategic Planning ,[object Object],[object Object],[object Object],[object Object]
Business Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Plan Contents
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Winning Markets Through Strategic Planning, Implementation, and Control

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