#Multichannel Innovation — Bust the silos: convert the virtual into reality!
“My message according to our disruptive Value Task: Do it the smart way. Unify Social & Human-to-Human. Convert the virtual into reality. Never digitize anything which provides much more effectiveness through its analog existence!” I was fascinated when Christian Kopocz informed me about the XMPie Users Group initiative to organize #XUG15EU in Berlin/Germany, the 1st. European Conference to think and talk about Multi-Channel Innovation. I have the honor to became a supporter and partner via my company Value Communication AG. And to be a key note speaker as well. Why? Because in the last years I struggled with all this ”Blablabla“ on „print is dead and for losers“, online resp. cross-media is the winner but has to be converted into omni-channel a.s.o. In most of the cases Old School candidates tried to adopt new buzzwords to demonstrate that they are modern and ahead. But they fail, specially traditional publishers, agencies and media service providers. But even for me as an communication analyst it was a good learning to get involved via #XUG15EU. It made me rethink my analyst work I’ve done in the last 15 or 20 years. At that time we started to deal with VDP, personalization, individualization. Later on W2P and Online-Printing. But as we know today, none of this innovation tasks created mainstream effects. The Old School world is still there and and dominant. WANTED: A Mind Shift! Think and act disruptive. In fact I figured out that is not possible to optimize what we are doing successfully, so far. According to what they call „Innovators Dilemma“ our own success is our biggest enemy. So I created a „Disruptive ValueTask“ concept. Based on three main models: 1. How to unify Social (Technologies) and Human-to-Human needs? — By three key success factors: 1. Reduce complexity. 2. Skip analog thinking in a digital world. 3. Practice that needs are the measure of all things. 2. Cultivate and practice the BIG 5-C Value Communication Mechanism. — It is all about to synchronize and harmonize Content, Community, Creativity, Connectivity and Consumer&Brands in a new way. 3. Understand and learn The Real Value of Communication. — It is beyond Digital Transformation leading us back and forth at the same time by Dialektik, Innovatik and Hermeneutik (which is dedicated to the sense of purpose). To make all this happening we have to disrupt. So please follow my advice: — Multi-Channel Innovation depends on technologies but is headed by „Brainware“, not by soft- and hardware. — We need a new philosophy to create a common understanding of how we manage Multi-Channel Innovation successfully. Any kind of innovations only push through if they are communicated effectively — especially in the field of B2B. — Multi-Channel success is driven by interaction and diversity. http://valuetrendradar.com/2015/05/20/multi-channel-innovation-bust-the-silos-convert-the-virtual-into-reality/
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#Multichannel Innovation — Bust the silos: convert the virtual into reality!
- 1. art& Bust the Silos! ! Convert the Virtual into Reality!! Key Note by Andreas Weber#XUG15EU Get the Context http://xug15.eu/partner/value-communication-ag-bust-the-silos-convert-the-virtual-into-reality/
- 2. art& My Commitment: Drive Multi-Channel Innovation in a very surprising and challenging way. ! Right here, at #XUG15EU!
- 3. art& Value Communication’s strength is based on our talent to involve innovators via our community work! #XUG15EU Get the Context
- 5. art& Great Interaction via ValueCommunity Work 5’000+Community Members via LinkedIn, XING, Google+ Facebook, WeChat, Weibo 15’000+Visitors p.m. via Value Content Platforms (Blog, XING Forum, Online-News Portal, Facebook, Twitter, Slideshare, YouTube, Google+ 100’000+Users/Readers p.m. of Value Content via Value Partners in EMEA, BRIC Note: At least, we cover 110+ countries around the globe. Ca. 57% of our audience belongs to the D/A/CH region. — Strong support we get from our partners like Mike Hilton/ Graphic Repro On-line, Hamilton Costa, ANconsulting, Brazil, Publisher (Magazine CH), Print&Publishing (Austria), Druckmarkt (D/CH) and many others. 115’000+Attendees of Value Events, Seminars, Workshops, Briefings/Key Notes in EMEA, BRIC, North-America 1’000+Tweets/Posts p.m. via LinkedIn, XING, Facebook, WeChat, Weibo ! 1.2mReaders/Users via special occasions (like drupa 2012) Our Results: 500+Innovation Projects up to #XUG15EU Get the Context
- 7. Provide GuidanceExperience the Real Value of Communication Subscribe for free to my Blog! http://valuetrendradar.com Special Section: #XUG15EU | Multi-Channel CERTIFIED by ISSN 2364-7639
- 8. art& Great posts especially dedicated to Multi-Channel! Provide GuidanceExperience the Real Value of Communication CERTIFIED by ISSN 2364-7639
- 9. art& My (current) Multi-Channel Innovation DARLING:
- 12. art& You (don’t) get it? ! Something real becomes something virtual to become something real! ! Discover. Watch. Love. Share. Talk about it!
- 13. art& Multi-Channel Innovation is not only the optimization of Cross-Media. (That’s already what they call: Omni-Channel!)
- 14. art& Multi-Channel Innovation is always disruptive!
- 15. art& Multi-Channel Innovation could push eCommerce Sales.
- 16. art& Disruptive? Looks like a OSCAR Award Ceremony! https://youtu.be/bkgweI7kqX0?list=PLMmqeTUK5LaNfKpVQ2nsyvvWFh2HQ9Vxd
- 17. art& Real Multi-Channel Innovation is a challenge.
- 18. art& Innovators Dilemma: ! “The greatest enemy is your own success!”
- 20. art& ”Known by the motto you cannot know what you don’t know technology innovations only push through if they are communicated effectively — especially in the field of B2B” —Andreas Weber
- 22. art& Something Old: Marketing leads to Business Success! (Target+Result Orientation)! Something New: Technologie Innovation + Communication Innovation = Marketing Innovation (Process Orientation)
- 23. art& Multi-Channel Innovation needs a mind shift. It’s a disruptive lifestyle philosophy!
- 24. art& Sarah Lowery, Telefonica Multi-Channel Commercial Innovation Managerhttps://youtu.be/6TNlgcsLT9o?list=PLMmqeTUK5LaNfKpVQ2nsyvvWFh2HQ9Vxd
- 25. art& Multi-Channel success is driven by DIVERSITY. Disruptive means to get involved in everything! —Sarah Lowery, Telefonica Multi-Channel Commercial Innovation Manager
- 26. art& Multi-Channel Innovation creates INTERACTION plus SMART CONVENIENCE!
- 27. art&
- 28. art& Multi-Channel Innovation has to unify Social Technologies and Human-to-Human needs. Because needs are the measure of all things!
- 30. art& To unify Social Technologies and Human-to-Human needs you have to follow the BIG 5-C’s model!
- 32. art& “The Big 5 -C” principle:! Content — Embassies and storytelling around the Performance Promise Connectivity — for inter-media transfer of knowledge and digital literacy Consumer (and Brands) — as a focal point around which entwines everything Community — using the Human-to-human principle Creativity — as a creative force of the New World ! Creativity is regarded as an engine of innovation, which includes a deep understanding of technology use, as well as open source surf.
- 33. art& ”Old & New”— Find the best Balance! In the past we loved to experience goods via a real marketplace! (BIG 5-C approved!)
- 34. art& Technology needs humanity! ! In the ”Advertising age” goods got transformed by Marketing Professionals into the digital media world. (NOT BIG 5-C approved. I. E. we lost community effects!)
- 35. art& Do we struggle and suffer by Innovation overkill? »A number of remarkable technologies are converging: clever software, novel materials, more dexterous robots, new processes (notably three-dimensional printing) and a whole range of web-based services.« http://www.economist.com/node/21553017 ! In the ”Digital age” goods got re-directed by Tech Savvys — back from virtual to reality. (BIG 5-C approved. Concern: We lost connectivity.)
- 36. art& ! For sure there is a risk to suffer by information overload. But exactly to avoid this we need MULTI-CHANNEL Innovation driven by Interaction. (Absolutely BIG 5-C approved!)
- 37. art& BUT: There are always those questions and concerns… ! Are we able to run the digital transformation properly? And fast? Does disruptive innovation kill us? ! Who are the new leaders?
- 39. art& Does disruptive innovation kill us? Yes! And No! ! Who are the (winning) new leaders?
- 43. art& We need a new philosophy to create a common understanding of how we manage Multi-Channel Innovation successfully!
- 44. art& I do not want to torture you. BUT: Please let me introduce the ValueApproach how to manage the Multi-Channel transformation process to gain the ”Real Value of Communication“!
- 45. The Real Value of Communication: How it works via Hermeneutik — Dialektik – Innovatik MOVIES AND ANIMATIONS BY LAURENZ SILL http://valuetrendradar.com/2014/08/15/valuecheck-perfect-way-to-connect-innovation-to-profit/ art&
- 51. art& Key for SUCCESS: & The Real Value of Communication The Real Value of Communication driven by the BIG 5-C
- 52. art& What do you think? Who/which company is the global leader in Multi-Channel Innovation?
- 53. art& HEUREKA!
- 54. art& Perfect Website and Webstores Best-in-class (physical) flagship stores High value of PRINT (AirPrint, iPhoto books, premium packaging…) ! Extraordinary market orientation and performance promise — dedicated to a sustainable digital lifestyle experience
- 55. art& Good point? YES! Multi-Channel Innovation leads to a sustainable digital lifestyle experience in a real world! That’s it!
- 56. art& APROPOS… Surprise! Two perfect samples for innovative Multi-Channel Services
- 57. art& http://www.industriekommunikation-4.0.mds.eu mds. — a hidden champ!
- 58. art& https://www.outputmagazine.com output magazine — Best-in-class digital publishers
- 60. Provide GuidanceExperience the Real Value of Communication Subscribe for free to my Blog! http://valuetrendradar.com CERTIFIED by ISSN 2364-7639
- 61. art& Happy to stay in touch! Andreas Weber//FOUNDER & CEO VALUE COMMUNICATION AG Performance Promise: CONNECTING INNOVATION TO PROFIT! Services: SMART ADVICE | KNOWLEDGE | CONNECTIVITY http://value-art-com.myshopify.com/collections/all http://about.me/andreas.weber
- 62. Contact @ValueCommAG (Twitter) https://facebook.com/ValueCommunicationAG http://www.linkedin.com/in/andreasweber https://www.xing.com/profile/Andreas_Weber46 https://www.xing.com/net/prica0432x/ddf/ ! Subscribe for free A) ValueTrendRadar (Blog): http://valuetrendradar.com B) Value Slide Shows: http://de.slideshare.net/zeitenwende007 ! © 2015 by Andreas Weber (Publisher, Movies) | Şükran Ceren Salalı & Sudarsha Rambaran (Research) art&