The document discusses the strategic renewal of the German soccer club 1. FC Kaiserslautern over its lifecycle from 1997 to 2011. It identifies eight phases in the club's lifecycle including exploitation, strategic management, conservation, crisis, confusion, charismatic leadership, creative network, and choice. Key lessons from the case include that trainer substitutions do not lead to short term success, financial success does not guarantee sporting success, and corporate identity influences how an organization responds to crisis. The presentation concludes by outlining next steps for replicating the study with other sports teams and complex systems.

1. Strategic Renewal Of Complex Systems
Based On The Case Of The
1. FC Kaiserslautern
European Academy of Management
Tallinn, June 2nd, 2011
Tobias M. Scholz
University of Siegen

2. Kaisers”lauter”n
Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern

3. About 1. FC Kaiserslautern
Founded: 1900
Founding Member of the Bundesliga
Nickname: Rote Teufel (Red Devils)
Championships: 1951, 1953, 1991, 1998
Cup Winner: 1990, 1996
Eternal League: 8th
Budget: 13,5 Million Euro (18th)
Market Value: 47.750.000 Euro (17th)
Philosophy: Working team, with fighters
and team spirit
Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern

4. Why is it important
Trainer substitution doesn’t work in the short run
Many different stakeholder influence the change
Financial success does not mean sport success
Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern

5. Lifecycle from 1997 to 2011
7. Creative Network 3. Conservation
2009/2010 1999/2000 –
– 2010/2011 2001/2002
6. Charismatic 2. Strategic
Leadership Management
7.4.2008 1998/1999
– 1.7.2009
8. Choice 4. Crisis
2002/2003
– 2005/2006
1. Exploitation 5. Confusion
1997/1998 2006/2007
– 2007/2008
Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern

6. Preliminary Data
Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern

7. Lessons
There will be always a next crisis
Length of the crisis can be influenced
Coporate Identity influences the reactions
Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern

8. Outlook
Next Steps:
- Guidelines for Replication
- Interviews
- Data Collection
- Statistics
- Financial Records
- Replication
- Other Life-Cycles
- Other Teams
Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern

9. Thank you!
Questions?
Tobias M. Scholz
tobias.scholz@uni-siegen.de
Tobias M. Scholz: Strategic Renewal Of Complex Systems Based On The Case Of The 1. FC Kaiserslautern