5. Overview of Trend Behaviours
1. Gatekeepers to 2. Youth as Figure 3. Investing in our 4. Desire to be
Technology Heads Future Younger
FCC youth is acting as a Young people are becoming There is a growing focus Older FCCs are looking to
portal to the digital world more proactive in their and positivity regarding emulate youthful qualities
for older FCCs and for communities. They are young people and their and values . Older FCCs are
their communities in playing a greater role in emerging role within FCC now adopting activities that
general. A digital divide politics and in steering communities. Young are typically associated with
persists along old-young communities and taking people are becoming people in their teens, early
lines. roles as community leaders. communities’ greatest 20s or pre-family.
assets, leading to
greater efforts to invest
in their futures.
Global FCC Trends 2011: Cult of Youth
5
8. Nokia Life Tools
Inform. Involve. Empower.
Nokia Internal Use Only
9. Nokia Life Tools engages with a
Multidimensional Ecosystem
Knowledge Partners Accreditors Sponsors
Information Sources Editorial Desks Brands Dev Agencies
CREDIBILITY EXPERTISE TRUST FUNDING
75 KNOWLEDGE PARTNERS, 18 LANGUAGES, 4 COUNTRIES
18 Operators across 4 Countries
Nokia Internal Use Only
10. Nokia Life Tools co-creates meaningful
content with Knowledge Partners
Knowledge Partners
Information & Knowledge Sources Knowledge Editorial Desk
Online Secondary
Sources Information
Networks
Identify & fill
up Validation & Hyper-local,
Information
Information Advice Profile based,
Aggregation
Gaps Generation Messages
NAMIN
Regional Editorial
Experts Desk
Panels Analysts
Information Enrichment, Processing & Validation Personalization Delivery
• Over 75 Partnerships bring credible local • Generating hyper-local, personalized, timely &
knowledge & information relevant information in 16 languages across 4
• They achieve organization mandate for wider countries
outreach
Nokia Internal Use Only
12. Parenting Advice on Hand Washing
Example of Combining Service and Branded Messages
Service Messages Branded Messages
Parenting Advice Parenting Advice Parenting Advice Parenting Advice
Did you know that Remember, kids coming Courtesy: Lifebuoy Courtesy: Lifebuoy
Indonesia is on the way back from school or Having trouble getting Cultivating a habit of
to achieving 2/3 playground bring back your child to wash their bathing daily, brushing
reduction in child deaths not just hungry tummies, hands? Make it a fun teeth twice a day and
by 2015? Basic hygiene but also lot of harmful event! Sing songs like "Di washing hands with
helps the country to germs that cause sini senang, di sana Lifebuoy whenever the
achieve these goals. Visit diarrhea. Cultivate good senang" and soon, your child uses the toilet and
your nearest doctor to hygiene habits at a child will have this fun before and after meals
learn more about good young age to have a habit as a part of his helps your child grow fit
hygiene practices. healthy kid at home. everyday routine. and healthy.
Source: Sygma Source: Sygma
LIFE TOOLS HOME LIFE TOOLS HOME SHARE CALL HANDYSMART
Nokia Internal Use Only