SlideShare ist ein Scribd-Unternehmen logo
1 von 13
Downloaden Sie, um offline zu lesen
Q1 2015
Instagram Study
1 Introduction
2 Methodology
3 General Stats
4 Metrics
5 Sources
6 About quintly
Table of Content
Data Source: quintly avg. Facebook and Instagram page performance Q1 2015
This study analyzes the average Instagram account in the first quarter of 2015 (1st January - 31st
March 2015). To draw learnings from the stats being shown in the following pages, some Instagram
statistics are compared to Facebook, a network which is far more familiar to numerous marketers.
The analysis is based on over 5000 profiles, to share reliable data with the readership. By clustering
the profiles in the following six individually sized groups, every user is able to benchmark the own
profiles against the average:
1. 1 - 1k Fans 4. 100k - 1m Fans
2. 1k - 10k Fans 5. 1m - 10m Fans
3. 10k - 100k Fans 6. 10m Fans +
The purpose of sharing these insights is to educate the market and give marketers the possibility to
enhance their understanding and be able to back up the decision making process in the social
sphere.
Methodology
1. Instagram. (2015). Available: https://instagram.com/press/. Last accessed 21st April 2015.
2. Blattberg, E. (2015). Inside The New York Times Instagram strategy.Available:
http://digiday.com/publishers/nytimes-instagram-strategy/. Last accessed 21st April 2015.
300M monthly actives
70%+ outside U.S.
2.5B likes daily
70M average photos per day 1
Instagram General Stats
“Instagram reaches
83 percent of U.S.
teens in wealthy
households” 2
Data Source: quintly avg. Facebook and Instagram page performance Q1 2015
3. Lunden, I. (2014 ). Tumblr Overtakes Instagram As Fastest-Growing Social Platform,
Snapchat Is The Fastest-Growing App. Available: http://quint.ly/1EroRnt. Last accessed 21st April 2015.
These stats show how Instagram was able to utilize the mobile trend since it was founded in 2010
and the growth of the social network continues. Instagram was able to increase its users by 36% in
2014 and is still the third fastest growing network (overtaken by Tumblr and Pinterest). Even more
attractive for marketers and brands active on the network is the growth rate of 64% of monthly
active users in 2014 (second highest growth rate)3
. As the number of global smartphone users will
continue to grow and sim cards become affordable for more people around the world, Instagram
will further benefit from the “mobile-first” approach.
Taking monetization to the next level, Instagram has now introduced sponsored posts. According to
the company's press releases, these posts should not appear in an advertising manner, preventing
the alienation of users through obtrusive ads. At the moment, Instagram is testing its new approach
on sponsored posts in Europe, by partnering with the following three pre-selected companies:
Porsche, Samsung and Zalando.
General Stats Discussed
Data Source: quintly avg. Facebook and Instagram page performance Q1 2015
Number of Posts:
The frequency how often Facebook Fan page admins and owners of Instagram profiles post on their
accounts is a controversial topic. From these stats marketers try to get information on the “ideal”
frequency, getting the most interaction per post. First, it is interesting to see on which channel,
Facebook or Instagram, admins tend to publish more posts. During the analyzed time period (in Q1
2015) we were able to identify the following numbers:
● Facebook ≈ 1.5 posts / day
● Instagram ≈ 1 post / day
With this study, we have found out that in higher clustered groups (more than 100k fans) numbers
are higher than on smaller pages. This fact might allow us to say, that “more successful” accounts
tend to post with a higher frequency.
The number of posts did not vary significantly in the analyzed time, from January to March 2015.
Metrics Instagram compared to Facebook
Data Source: quintly avg. Facebook and Instagram page performance Q1 2015
Avg. Number of posts per page in January 2015:
Page Bucket Facebook Instagram
1-1k Fans 7 8
1k - 10k Fans 21 20
10k -100k Fans 47 41
100k - 1m Fans 106 57
1m - 10m Fans 166 90
10m Fans + 107 95
Metrics Instagram compared to Facebook
Data Source: quintly avg. Facebook and Instagram page performance Q1 2015
Interaction Rate:
To calculate the interaction rate we used the following formula:
Note:
What is considered to be an interaction, depends on the individual social media network. For
example, Facebook’s interactions are measured by the amount of Likes, Comments and Shares. As
users don’t have the ability to share on Instagram, the formula is slightly different just taking Likes
and Comments into consideration. Therefore, for an accurate interpretation of this metric, it is
important to keep this information in mind.
On Instagram, the amount of followers tend to be lower than on Facebook, indicating that the
calculated rate is higher consequently. Nevertheless, the interaction rate on Instagram remains
higher than on Facebook:
● Instagram Average ≈ 4.80
● Facebook Average ≈ 0.72
.
Metrics Instagram compared to Facebook
Data Source: quintly avg. Facebook and Instagram page performance Q1 2015
Image / Video Distribution:
As shown in the chart, videos do not seem to play a
crucial role in the average user instagram strategy. As we
are talking about the average, for some profiles it makes
sense to cut 15 seconds videos and try to utilize the
power of moving images. For example, the New York
Times travel channel (@nytimestravel) did profit from
the possibility of uploading videos resulting in higher
interaction rates.
Looking at the average, both image and video posts get a
very similar amount of likes and comments.
Metrics Instagram specific
93,78%
Data Source: quintly avg. Facebook and Instagram page performance Q1 2015
Average Likes per Post in Q1 ’15:
Metrics Instagram specific
Page Bucket Avg. Image Post Interactions Avg. Video Post Interaction
1-1k Fans 26 26
1k - 10k Fans 148 137
10k -100k Fans 999 1205
100k - 1m Fans 9152 8363
1m - 10m Fans 79303 67662
10m Fans + 406922 343069
Data Source: quintly avg. Facebook and Instagram page performance Q1 2015
Comments by Post Type:
This study showed that videos and
image posts receive a similar amount of
interactions. Especially in smaller sized
groups (1-10k fans), these two post
types do not differ a lot in likes,
comments and shares on average.
Looking closer at comments, it is seen
that bigger Instagram profiles are able
from benefit of video posts, receiving
significantly more comments.
Metrics Instagram specific
93,78%
quintly is a web-based social media analytics tool that helps users track, benchmark and optimize
social media performance against their competitors’. By using quintly, users can steadily improve
their social media performance and derive an optimal social media strategy.
quintlys’ clients are able to track Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram and
blogs through RSS feeds. Based in Cologne, and with offices in San Francisco and São Paulo,
quintly serves users in 176 countries and has paying clients in 56 countries. After three years in
business, quintly expanded internationally last year and has established it’s US corporation as well
as a sales office in Brazil with its headquarters remaining in Cologne. With an international team
and an excellent customer service, quintly strives to share it’s analytics expertise and help clients
excel their social media strategies.
About quintly
Want to try quintly?
Start a free 14 day trial.
http://quint.ly/start_trial_now
Happy Analyzing.

Más contenido relacionado

Was ist angesagt?

Facebook Native Videos vs YouTube and other video formats
Facebook Native Videos vs YouTube and other video formatsFacebook Native Videos vs YouTube and other video formats
Facebook Native Videos vs YouTube and other video formatsquintly
 
Pinterest Study October 2015
Pinterest Study October 2015 Pinterest Study October 2015
Pinterest Study October 2015 quintly
 
2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...
2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...
2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...Zuum
 
30 Tips in 30 Minutes: Marketing Your Event on Social Media
30 Tips in 30 Minutes: Marketing Your Event on Social Media30 Tips in 30 Minutes: Marketing Your Event on Social Media
30 Tips in 30 Minutes: Marketing Your Event on Social MediaZapEvent Online Registration
 
Social Media Measurement Made Easy w/ Simply Measured's Jeff Gibb
Social Media Measurement Made Easy w/ Simply Measured's Jeff GibbSocial Media Measurement Made Easy w/ Simply Measured's Jeff Gibb
Social Media Measurement Made Easy w/ Simply Measured's Jeff GibbSherry Hayes-Peirce
 
Report: How Tourism DMOs Are Using Instagram
Report: How Tourism DMOs Are Using InstagramReport: How Tourism DMOs Are Using Instagram
Report: How Tourism DMOs Are Using InstagramDoug Schumacher
 
Why Content Marketing is here to stay
Why Content Marketing is here to stayWhy Content Marketing is here to stay
Why Content Marketing is here to staySlides Singapore
 
Why Hashtags Are Important.
Why Hashtags Are Important.Why Hashtags Are Important.
Why Hashtags Are Important.Anthony Requia
 
Social Media and Publishers: NewsWhip's 2016 Review
Social Media and Publishers: NewsWhip's 2016 ReviewSocial Media and Publishers: NewsWhip's 2016 Review
Social Media and Publishers: NewsWhip's 2016 ReviewNewsWhip
 
3 Critical Guidelines For Effectively Using Social Media Metrics
3 Critical Guidelines For Effectively Using Social Media Metrics3 Critical Guidelines For Effectively Using Social Media Metrics
3 Critical Guidelines For Effectively Using Social Media MetricsMais AbuSalah
 
Top priorities in social media for CMOs and CEOs
Top priorities in social media for CMOs and CEOsTop priorities in social media for CMOs and CEOs
Top priorities in social media for CMOs and CEOsJan Rezab
 
What The Crap is Next for Social Media?
What The Crap is Next for Social Media?What The Crap is Next for Social Media?
What The Crap is Next for Social Media?Eric T. Tung
 
Drinking Kool-Aid, Peeing Snake-Oil
Drinking Kool-Aid, Peeing Snake-OilDrinking Kool-Aid, Peeing Snake-Oil
Drinking Kool-Aid, Peeing Snake-OilCT Moore
 
The Data Geek's Guide to Social Media Management - #SMMW14
The Data Geek's Guide to Social Media Management - #SMMW14The Data Geek's Guide to Social Media Management - #SMMW14
The Data Geek's Guide to Social Media Management - #SMMW14Jeff Gibb
 
Infographic for OragneFizz Social Media Analysis Report
Infographic for OragneFizz Social Media Analysis ReportInfographic for OragneFizz Social Media Analysis Report
Infographic for OragneFizz Social Media Analysis ReportMengyu Chen
 
Tesla the Patch May
Tesla the Patch MayTesla the Patch May
Tesla the Patch MayAgence Tesla
 
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan RezabSocial Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan RezabJan Rezab
 
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)Jan Rezab
 

Was ist angesagt? (20)

Facebook Native Videos vs YouTube and other video formats
Facebook Native Videos vs YouTube and other video formatsFacebook Native Videos vs YouTube and other video formats
Facebook Native Videos vs YouTube and other video formats
 
Pinterest Study October 2015
Pinterest Study October 2015 Pinterest Study October 2015
Pinterest Study October 2015
 
2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...
2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...
2015 in Review: A Social Media Benchmark & Content Summary for the Snack Food...
 
EzyInsights
EzyInsightsEzyInsights
EzyInsights
 
30 Tips in 30 Minutes: Marketing Your Event on Social Media
30 Tips in 30 Minutes: Marketing Your Event on Social Media30 Tips in 30 Minutes: Marketing Your Event on Social Media
30 Tips in 30 Minutes: Marketing Your Event on Social Media
 
Social Media Measurement Made Easy w/ Simply Measured's Jeff Gibb
Social Media Measurement Made Easy w/ Simply Measured's Jeff GibbSocial Media Measurement Made Easy w/ Simply Measured's Jeff Gibb
Social Media Measurement Made Easy w/ Simply Measured's Jeff Gibb
 
Pavel Nemejc, Socialbakers - Instameet 2020
Pavel Nemejc, Socialbakers - Instameet 2020Pavel Nemejc, Socialbakers - Instameet 2020
Pavel Nemejc, Socialbakers - Instameet 2020
 
Report: How Tourism DMOs Are Using Instagram
Report: How Tourism DMOs Are Using InstagramReport: How Tourism DMOs Are Using Instagram
Report: How Tourism DMOs Are Using Instagram
 
Why Content Marketing is here to stay
Why Content Marketing is here to stayWhy Content Marketing is here to stay
Why Content Marketing is here to stay
 
Why Hashtags Are Important.
Why Hashtags Are Important.Why Hashtags Are Important.
Why Hashtags Are Important.
 
Social Media and Publishers: NewsWhip's 2016 Review
Social Media and Publishers: NewsWhip's 2016 ReviewSocial Media and Publishers: NewsWhip's 2016 Review
Social Media and Publishers: NewsWhip's 2016 Review
 
3 Critical Guidelines For Effectively Using Social Media Metrics
3 Critical Guidelines For Effectively Using Social Media Metrics3 Critical Guidelines For Effectively Using Social Media Metrics
3 Critical Guidelines For Effectively Using Social Media Metrics
 
Top priorities in social media for CMOs and CEOs
Top priorities in social media for CMOs and CEOsTop priorities in social media for CMOs and CEOs
Top priorities in social media for CMOs and CEOs
 
What The Crap is Next for Social Media?
What The Crap is Next for Social Media?What The Crap is Next for Social Media?
What The Crap is Next for Social Media?
 
Drinking Kool-Aid, Peeing Snake-Oil
Drinking Kool-Aid, Peeing Snake-OilDrinking Kool-Aid, Peeing Snake-Oil
Drinking Kool-Aid, Peeing Snake-Oil
 
The Data Geek's Guide to Social Media Management - #SMMW14
The Data Geek's Guide to Social Media Management - #SMMW14The Data Geek's Guide to Social Media Management - #SMMW14
The Data Geek's Guide to Social Media Management - #SMMW14
 
Infographic for OragneFizz Social Media Analysis Report
Infographic for OragneFizz Social Media Analysis ReportInfographic for OragneFizz Social Media Analysis Report
Infographic for OragneFizz Social Media Analysis Report
 
Tesla the Patch May
Tesla the Patch MayTesla the Patch May
Tesla the Patch May
 
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan RezabSocial Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
Social Media Platforms, Insights & Data - Engage Bali 2016 by Jan Rezab
 
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)
Vision of Social Media Marketing by Jan Rezab (ENGAGE 2014 London)
 

Andere mochten auch

Q1/2015 ShareThis Consumer Sharing Trends Report
Q1/2015 ShareThis Consumer Sharing Trends ReportQ1/2015 ShareThis Consumer Sharing Trends Report
Q1/2015 ShareThis Consumer Sharing Trends ReportShareThis
 
Instagram Influencer Marketing KPIs
Instagram Influencer Marketing KPIsInstagram Influencer Marketing KPIs
Instagram Influencer Marketing KPIsFuturebiz
 
Adolescencia
AdolescenciaAdolescencia
Adolescenciamimisrul
 
Kurzvortrag "Aufmerksamkeitsökonomie"
Kurzvortrag "Aufmerksamkeitsökonomie"Kurzvortrag "Aufmerksamkeitsökonomie"
Kurzvortrag "Aufmerksamkeitsökonomie"wi2
 
LinkedIn Unternehmensseiten und Follower - ein Leitfaden
LinkedIn Unternehmensseiten und Follower - ein Leitfaden LinkedIn Unternehmensseiten und Follower - ein Leitfaden
LinkedIn Unternehmensseiten und Follower - ein Leitfaden LinkedIn D-A-CH
 
Leitfaden "How to get started on Instagram"
Leitfaden "How to get started on Instagram"Leitfaden "How to get started on Instagram"
Leitfaden "How to get started on Instagram"OYGO
 
Influencer Analysen - Kurzer Überblick
Influencer Analysen - Kurzer ÜberblickInfluencer Analysen - Kurzer Überblick
Influencer Analysen - Kurzer ÜberblickPressrelations
 
10 Instagram-Tipps für Unternehmen (Präsentation Deutsch)
10 Instagram-Tipps für Unternehmen (Präsentation Deutsch) 10 Instagram-Tipps für Unternehmen (Präsentation Deutsch)
10 Instagram-Tipps für Unternehmen (Präsentation Deutsch) kreativermoment
 
Los derechos de los adolescentes
Los derechos de los adolescentesLos derechos de los adolescentes
Los derechos de los adolescentesmimisrul
 
Measuring the Influence of Social Media
Measuring the Influence of Social MediaMeasuring the Influence of Social Media
Measuring the Influence of Social MediaBrian Cavoli
 
Instagram: 9 skutecznych działań komercyjnych
Instagram: 9 skutecznych działań komercyjnychInstagram: 9 skutecznych działań komercyjnych
Instagram: 9 skutecznych działań komercyjnychSocjomania
 
Social, Digital & Mobile in The Middle East, North Africa & Turkey
Social, Digital & Mobile in The Middle East, North Africa & TurkeySocial, Digital & Mobile in The Middle East, North Africa & Turkey
Social, Digital & Mobile in The Middle East, North Africa & TurkeyWe Are Social Singapore
 
[Report] The Rise of Digital Influence, by Brian Solis
[Report] The Rise of Digital Influence, by Brian Solis[Report] The Rise of Digital Influence, by Brian Solis
[Report] The Rise of Digital Influence, by Brian SolisAltimeter, a Prophet Company
 

Andere mochten auch (20)

Q1/2015 ShareThis Consumer Sharing Trends Report
Q1/2015 ShareThis Consumer Sharing Trends ReportQ1/2015 ShareThis Consumer Sharing Trends Report
Q1/2015 ShareThis Consumer Sharing Trends Report
 
Instagram Influencer Marketing KPIs
Instagram Influencer Marketing KPIsInstagram Influencer Marketing KPIs
Instagram Influencer Marketing KPIs
 
2017 Digital Yearbook
2017 Digital Yearbook2017 Digital Yearbook
2017 Digital Yearbook
 
2016 Digital Yearbook
2016 Digital Yearbook2016 Digital Yearbook
2016 Digital Yearbook
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
 
Adolescencia
AdolescenciaAdolescencia
Adolescencia
 
Visuelle Rhetorik
Visuelle RhetorikVisuelle Rhetorik
Visuelle Rhetorik
 
Kurzvortrag "Aufmerksamkeitsökonomie"
Kurzvortrag "Aufmerksamkeitsökonomie"Kurzvortrag "Aufmerksamkeitsökonomie"
Kurzvortrag "Aufmerksamkeitsökonomie"
 
LinkedIn Unternehmensseiten und Follower - ein Leitfaden
LinkedIn Unternehmensseiten und Follower - ein Leitfaden LinkedIn Unternehmensseiten und Follower - ein Leitfaden
LinkedIn Unternehmensseiten und Follower - ein Leitfaden
 
Leitfaden "How to get started on Instagram"
Leitfaden "How to get started on Instagram"Leitfaden "How to get started on Instagram"
Leitfaden "How to get started on Instagram"
 
Womma influencer guidebook 2013 pdf
Womma influencer guidebook   2013 pdfWomma influencer guidebook   2013 pdf
Womma influencer guidebook 2013 pdf
 
Influencer Analysen - Kurzer Überblick
Influencer Analysen - Kurzer ÜberblickInfluencer Analysen - Kurzer Überblick
Influencer Analysen - Kurzer Überblick
 
10 Instagram-Tipps für Unternehmen (Präsentation Deutsch)
10 Instagram-Tipps für Unternehmen (Präsentation Deutsch) 10 Instagram-Tipps für Unternehmen (Präsentation Deutsch)
10 Instagram-Tipps für Unternehmen (Präsentation Deutsch)
 
Los derechos de los adolescentes
Los derechos de los adolescentesLos derechos de los adolescentes
Los derechos de los adolescentes
 
Measuring the Influence of Social Media
Measuring the Influence of Social MediaMeasuring the Influence of Social Media
Measuring the Influence of Social Media
 
Instagram: 9 skutecznych działań komercyjnych
Instagram: 9 skutecznych działań komercyjnychInstagram: 9 skutecznych działań komercyjnych
Instagram: 9 skutecznych działań komercyjnych
 
Social, Digital & Mobile in The Middle East, North Africa & Turkey
Social, Digital & Mobile in The Middle East, North Africa & TurkeySocial, Digital & Mobile in The Middle East, North Africa & Turkey
Social, Digital & Mobile in The Middle East, North Africa & Turkey
 
Social, Digital & Mobile in India 2014
Social, Digital & Mobile in India 2014Social, Digital & Mobile in India 2014
Social, Digital & Mobile in India 2014
 
[Report] The Rise of Digital Influence, by Brian Solis
[Report] The Rise of Digital Influence, by Brian Solis[Report] The Rise of Digital Influence, by Brian Solis
[Report] The Rise of Digital Influence, by Brian Solis
 
Digital in 2017: Western Europe
Digital in 2017: Western EuropeDigital in 2017: Western Europe
Digital in 2017: Western Europe
 

Ähnlich wie Instagram Study quintly

Social Media Marketing - A complete guide for mobile apps
Social Media Marketing - A complete guide for mobile apps Social Media Marketing - A complete guide for mobile apps
Social Media Marketing - A complete guide for mobile apps Gabriela Bejan
 
The Complete Guide to Instagram Analytics
The Complete Guide to Instagram Analytics The Complete Guide to Instagram Analytics
The Complete Guide to Instagram Analytics Boris Loukanov
 
0023.social win report banks-italy
0023.social win report banks-italy0023.social win report banks-italy
0023.social win report banks-italySocialWin
 
Viceland Social Media Brand Assessment
Viceland Social Media Brand AssessmentViceland Social Media Brand Assessment
Viceland Social Media Brand AssessmentJames Sunderland
 
0022.social win report fast food chains-u.k.
0022.social win report fast food chains-u.k.0022.social win report fast food chains-u.k.
0022.social win report fast food chains-u.k.SocialWin
 
Social Media Report technology UK
Social Media Report technology UKSocial Media Report technology UK
Social Media Report technology UKSocialWin
 
Instagram study2014q3 simplymeasured
Instagram study2014q3 simplymeasuredInstagram study2014q3 simplymeasured
Instagram study2014q3 simplymeasuredYubyeol Kim
 
Quarterly Instagram Network Study
Quarterly Instagram Network StudyQuarterly Instagram Network Study
Quarterly Instagram Network StudyMohamed Mahdy
 
0028.social win report motorbikes brands-u.k.
0028.social win report motorbikes brands-u.k.0028.social win report motorbikes brands-u.k.
0028.social win report motorbikes brands-u.k.SocialWin
 
SocialWin Report: Soccer's Team's Italy in social media
SocialWin Report: Soccer's Team's Italy in social mediaSocialWin Report: Soccer's Team's Italy in social media
SocialWin Report: Soccer's Team's Italy in social mediaSocialWin
 
Social media marketing
Social media marketing Social media marketing
Social media marketing EmilinaRebello
 
Social Media Strategy: Uber 2018
Social Media Strategy: Uber 2018Social Media Strategy: Uber 2018
Social Media Strategy: Uber 2018Kathryn Anagnos
 
The Complete Guide to Instagram Stories for Brand Marketers
The Complete Guide to Instagram Stories for Brand MarketersThe Complete Guide to Instagram Stories for Brand Marketers
The Complete Guide to Instagram Stories for Brand MarketersIgnite Social Media
 
Social Media Report UK Political Parties 2014
Social Media Report UK Political Parties 2014Social Media Report UK Political Parties 2014
Social Media Report UK Political Parties 2014SocialWin
 
Social media report local governments UK
Social media report local governments UKSocial media report local governments UK
Social media report local governments UKSocialWin
 
Instagram Social Marketing Strategy Kit
Instagram Social Marketing Strategy Kit Instagram Social Marketing Strategy Kit
Instagram Social Marketing Strategy Kit Mohamed Mahdy
 
Top five chapter 6 group presentation
Top five chapter 6 group presentationTop five chapter 6 group presentation
Top five chapter 6 group presentationmontoyva
 
Top five chapter 6 group presentation
Top five chapter 6 group presentationTop five chapter 6 group presentation
Top five chapter 6 group presentationsantishe
 
Top five chapter 6 group presentation
Top five chapter 6 group presentationTop five chapter 6 group presentation
Top five chapter 6 group presentationNormanWhiteley
 

Ähnlich wie Instagram Study quintly (20)

Social Media Marketing - A complete guide for mobile apps
Social Media Marketing - A complete guide for mobile apps Social Media Marketing - A complete guide for mobile apps
Social Media Marketing - A complete guide for mobile apps
 
The Complete Guide to Instagram Analytics
The Complete Guide to Instagram Analytics The Complete Guide to Instagram Analytics
The Complete Guide to Instagram Analytics
 
0023.social win report banks-italy
0023.social win report banks-italy0023.social win report banks-italy
0023.social win report banks-italy
 
Viceland Social Media Brand Assessment
Viceland Social Media Brand AssessmentViceland Social Media Brand Assessment
Viceland Social Media Brand Assessment
 
0022.social win report fast food chains-u.k.
0022.social win report fast food chains-u.k.0022.social win report fast food chains-u.k.
0022.social win report fast food chains-u.k.
 
Social Media Report technology UK
Social Media Report technology UKSocial Media Report technology UK
Social Media Report technology UK
 
Instagram study2014q3 simplymeasured
Instagram study2014q3 simplymeasuredInstagram study2014q3 simplymeasured
Instagram study2014q3 simplymeasured
 
Quarterly Instagram Network Study
Quarterly Instagram Network StudyQuarterly Instagram Network Study
Quarterly Instagram Network Study
 
0028.social win report motorbikes brands-u.k.
0028.social win report motorbikes brands-u.k.0028.social win report motorbikes brands-u.k.
0028.social win report motorbikes brands-u.k.
 
SocialWin Report: Soccer's Team's Italy in social media
SocialWin Report: Soccer's Team's Italy in social mediaSocialWin Report: Soccer's Team's Italy in social media
SocialWin Report: Soccer's Team's Italy in social media
 
Social media marketing
Social media marketing Social media marketing
Social media marketing
 
Social Media Strategy: Uber 2018
Social Media Strategy: Uber 2018Social Media Strategy: Uber 2018
Social Media Strategy: Uber 2018
 
The Complete Guide to Instagram Stories for Brand Marketers
The Complete Guide to Instagram Stories for Brand MarketersThe Complete Guide to Instagram Stories for Brand Marketers
The Complete Guide to Instagram Stories for Brand Marketers
 
SnapChat
SnapChatSnapChat
SnapChat
 
Social Media Report UK Political Parties 2014
Social Media Report UK Political Parties 2014Social Media Report UK Political Parties 2014
Social Media Report UK Political Parties 2014
 
Social media report local governments UK
Social media report local governments UKSocial media report local governments UK
Social media report local governments UK
 
Instagram Social Marketing Strategy Kit
Instagram Social Marketing Strategy Kit Instagram Social Marketing Strategy Kit
Instagram Social Marketing Strategy Kit
 
Top five chapter 6 group presentation
Top five chapter 6 group presentationTop five chapter 6 group presentation
Top five chapter 6 group presentation
 
Top five chapter 6 group presentation
Top five chapter 6 group presentationTop five chapter 6 group presentation
Top five chapter 6 group presentation
 
Top five chapter 6 group presentation
Top five chapter 6 group presentationTop five chapter 6 group presentation
Top five chapter 6 group presentation
 

Mehr von quintly

Tourismus Social Media Analytics Webinar
Tourismus Social Media Analytics WebinarTourismus Social Media Analytics Webinar
Tourismus Social Media Analytics Webinarquintly
 
Custom Social Media Metrics with QQL
Custom Social Media Metrics with QQL Custom Social Media Metrics with QQL
Custom Social Media Metrics with QQL quintly
 
Custom Dashboard Configuration - quintly
Custom Dashboard Configuration - quintly Custom Dashboard Configuration - quintly
Custom Dashboard Configuration - quintly quintly
 
Social Media Analysis of "Big 5"
Social Media Analysis of "Big 5"Social Media Analysis of "Big 5"
Social Media Analysis of "Big 5"quintly
 
quintly Fully Flexible PowerPoint Exports
quintly Fully Flexible PowerPoint Exportsquintly Fully Flexible PowerPoint Exports
quintly Fully Flexible PowerPoint Exportsquintly
 
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...quintly
 
quintly Sample Social Media Report
quintly Sample Social Media Reportquintly Sample Social Media Report
quintly Sample Social Media Reportquintly
 

Mehr von quintly (7)

Tourismus Social Media Analytics Webinar
Tourismus Social Media Analytics WebinarTourismus Social Media Analytics Webinar
Tourismus Social Media Analytics Webinar
 
Custom Social Media Metrics with QQL
Custom Social Media Metrics with QQL Custom Social Media Metrics with QQL
Custom Social Media Metrics with QQL
 
Custom Dashboard Configuration - quintly
Custom Dashboard Configuration - quintly Custom Dashboard Configuration - quintly
Custom Dashboard Configuration - quintly
 
Social Media Analysis of "Big 5"
Social Media Analysis of "Big 5"Social Media Analysis of "Big 5"
Social Media Analysis of "Big 5"
 
quintly Fully Flexible PowerPoint Exports
quintly Fully Flexible PowerPoint Exportsquintly Fully Flexible PowerPoint Exports
quintly Fully Flexible PowerPoint Exports
 
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...
Response Rates By Facebook Pages Improved By 5% But Still 60% Of Questions St...
 
quintly Sample Social Media Report
quintly Sample Social Media Reportquintly Sample Social Media Report
quintly Sample Social Media Report
 

Instagram Study quintly

  • 2. 1 Introduction 2 Methodology 3 General Stats 4 Metrics 5 Sources 6 About quintly Table of Content
  • 3. Data Source: quintly avg. Facebook and Instagram page performance Q1 2015 This study analyzes the average Instagram account in the first quarter of 2015 (1st January - 31st March 2015). To draw learnings from the stats being shown in the following pages, some Instagram statistics are compared to Facebook, a network which is far more familiar to numerous marketers. The analysis is based on over 5000 profiles, to share reliable data with the readership. By clustering the profiles in the following six individually sized groups, every user is able to benchmark the own profiles against the average: 1. 1 - 1k Fans 4. 100k - 1m Fans 2. 1k - 10k Fans 5. 1m - 10m Fans 3. 10k - 100k Fans 6. 10m Fans + The purpose of sharing these insights is to educate the market and give marketers the possibility to enhance their understanding and be able to back up the decision making process in the social sphere. Methodology
  • 4. 1. Instagram. (2015). Available: https://instagram.com/press/. Last accessed 21st April 2015. 2. Blattberg, E. (2015). Inside The New York Times Instagram strategy.Available: http://digiday.com/publishers/nytimes-instagram-strategy/. Last accessed 21st April 2015. 300M monthly actives 70%+ outside U.S. 2.5B likes daily 70M average photos per day 1 Instagram General Stats “Instagram reaches 83 percent of U.S. teens in wealthy households” 2
  • 5. Data Source: quintly avg. Facebook and Instagram page performance Q1 2015 3. Lunden, I. (2014 ). Tumblr Overtakes Instagram As Fastest-Growing Social Platform, Snapchat Is The Fastest-Growing App. Available: http://quint.ly/1EroRnt. Last accessed 21st April 2015. These stats show how Instagram was able to utilize the mobile trend since it was founded in 2010 and the growth of the social network continues. Instagram was able to increase its users by 36% in 2014 and is still the third fastest growing network (overtaken by Tumblr and Pinterest). Even more attractive for marketers and brands active on the network is the growth rate of 64% of monthly active users in 2014 (second highest growth rate)3 . As the number of global smartphone users will continue to grow and sim cards become affordable for more people around the world, Instagram will further benefit from the “mobile-first” approach. Taking monetization to the next level, Instagram has now introduced sponsored posts. According to the company's press releases, these posts should not appear in an advertising manner, preventing the alienation of users through obtrusive ads. At the moment, Instagram is testing its new approach on sponsored posts in Europe, by partnering with the following three pre-selected companies: Porsche, Samsung and Zalando. General Stats Discussed
  • 6. Data Source: quintly avg. Facebook and Instagram page performance Q1 2015 Number of Posts: The frequency how often Facebook Fan page admins and owners of Instagram profiles post on their accounts is a controversial topic. From these stats marketers try to get information on the “ideal” frequency, getting the most interaction per post. First, it is interesting to see on which channel, Facebook or Instagram, admins tend to publish more posts. During the analyzed time period (in Q1 2015) we were able to identify the following numbers: ● Facebook ≈ 1.5 posts / day ● Instagram ≈ 1 post / day With this study, we have found out that in higher clustered groups (more than 100k fans) numbers are higher than on smaller pages. This fact might allow us to say, that “more successful” accounts tend to post with a higher frequency. The number of posts did not vary significantly in the analyzed time, from January to March 2015. Metrics Instagram compared to Facebook
  • 7. Data Source: quintly avg. Facebook and Instagram page performance Q1 2015 Avg. Number of posts per page in January 2015: Page Bucket Facebook Instagram 1-1k Fans 7 8 1k - 10k Fans 21 20 10k -100k Fans 47 41 100k - 1m Fans 106 57 1m - 10m Fans 166 90 10m Fans + 107 95 Metrics Instagram compared to Facebook
  • 8. Data Source: quintly avg. Facebook and Instagram page performance Q1 2015 Interaction Rate: To calculate the interaction rate we used the following formula: Note: What is considered to be an interaction, depends on the individual social media network. For example, Facebook’s interactions are measured by the amount of Likes, Comments and Shares. As users don’t have the ability to share on Instagram, the formula is slightly different just taking Likes and Comments into consideration. Therefore, for an accurate interpretation of this metric, it is important to keep this information in mind. On Instagram, the amount of followers tend to be lower than on Facebook, indicating that the calculated rate is higher consequently. Nevertheless, the interaction rate on Instagram remains higher than on Facebook: ● Instagram Average ≈ 4.80 ● Facebook Average ≈ 0.72 . Metrics Instagram compared to Facebook
  • 9. Data Source: quintly avg. Facebook and Instagram page performance Q1 2015 Image / Video Distribution: As shown in the chart, videos do not seem to play a crucial role in the average user instagram strategy. As we are talking about the average, for some profiles it makes sense to cut 15 seconds videos and try to utilize the power of moving images. For example, the New York Times travel channel (@nytimestravel) did profit from the possibility of uploading videos resulting in higher interaction rates. Looking at the average, both image and video posts get a very similar amount of likes and comments. Metrics Instagram specific 93,78%
  • 10. Data Source: quintly avg. Facebook and Instagram page performance Q1 2015 Average Likes per Post in Q1 ’15: Metrics Instagram specific Page Bucket Avg. Image Post Interactions Avg. Video Post Interaction 1-1k Fans 26 26 1k - 10k Fans 148 137 10k -100k Fans 999 1205 100k - 1m Fans 9152 8363 1m - 10m Fans 79303 67662 10m Fans + 406922 343069
  • 11. Data Source: quintly avg. Facebook and Instagram page performance Q1 2015 Comments by Post Type: This study showed that videos and image posts receive a similar amount of interactions. Especially in smaller sized groups (1-10k fans), these two post types do not differ a lot in likes, comments and shares on average. Looking closer at comments, it is seen that bigger Instagram profiles are able from benefit of video posts, receiving significantly more comments. Metrics Instagram specific 93,78%
  • 12. quintly is a web-based social media analytics tool that helps users track, benchmark and optimize social media performance against their competitors’. By using quintly, users can steadily improve their social media performance and derive an optimal social media strategy. quintlys’ clients are able to track Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram and blogs through RSS feeds. Based in Cologne, and with offices in San Francisco and São Paulo, quintly serves users in 176 countries and has paying clients in 56 countries. After three years in business, quintly expanded internationally last year and has established it’s US corporation as well as a sales office in Brazil with its headquarters remaining in Cologne. With an international team and an excellent customer service, quintly strives to share it’s analytics expertise and help clients excel their social media strategies. About quintly
  • 13. Want to try quintly? Start a free 14 day trial. http://quint.ly/start_trial_now Happy Analyzing.