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A Startup Story
Why you should care about being a Lean Startup
TwentyFeet – Check your Track

© 2013 //SEIBERT/MEDIA GMBH
The exit – bought by SumAll

© 2013 //SEIBERT/MEDIA GMBH
Our startup journey

January 2010:
Software-Development
with Team of 5

September 2009:
Ideation
Start of Prototyping

Autumn 2010:
Payment Feature

September 2010:
Launch with Feature
by Robert Scoble

July 2012:
Lean Startup Team

March 2011:
Growth Booster
Performance Tweet

July 2013:
Sold to SumAll

© 2013 //SEIBERT/MEDIA GMBH
Lean Canvas for TwentyFeet
1
›

Painful
aggregation
of data over
different
services

4
›

›

One tracking
for all services
Personal
analytics
dashboard

9

3
›
›

Easy to use
One-shopstop for
Social Media
Metrics

Scrum team
financed by
existing
business

›

›

5

Number of
User (later:
Active Users)
Revenue

›

›

Hosting
Development

›

Marketing

Social Media
Heavy User
(Twitter,
Facebook, …)
Small
businesses

Performance
tweet

6

7
›

›

›

8
›

2

›
›

Freemium
Micro payments
© 2013 //SEIBERT/MEDIA GMBH
Lessons learned

1. Don't fall in love with your solution
2. Focus on delivering value in the first place
3. Capture the customer value from the beginning
4. Vanity metrics suck

© 2013 //SEIBERT/MEDIA GMBH
Lessons learned - Don't fall in love with your solution

Image: Ash Maurya

© 2013 //SEIBERT/MEDIA GMBH
Lessons learned - Focus on delivering value in the first place

© 2013 //SEIBERT/MEDIA GMBH
Lessons learned - Focus on delivering value in the first place

Problem / Solution fit

Product / Market fit

Scale
© 2013 //SEIBERT/MEDIA GMBH
Lessons learned - Capture the customer value from the beginning

© 2013 //SEIBERT/MEDIA GMBH
Lessons learned - Vanity metrics suck

# of users
revenue
revenue per user

© 2013 //SEIBERT/MEDIA GMBH
Summary
Lessons learned
› Don't fall in love with your solution
› Focus on delivering value in the first place
› Capture the customer value from the beginning
› Vanity metrics suck

© 2013 //SEIBERT/MEDIA GMBH
Stay in touch
Find me on:
› Twitter: @pherwarth
› LinkedIn
› XING

© 2013 //SEIBERT/MEDIA GMBH
Sources
›
›

Focus on Value: rethwill on flickr
Capture Value: eioua on flickr

© 2013 //SEIBERT/MEDIA GMBH

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Lean Startup Circle 1/2014: "Die Geschichte eines Startups - Weshalb Ihr darüber nachdenken solltet, ein "Lean Startup" zu sein"

  • 1. A Startup Story Why you should care about being a Lean Startup
  • 2. TwentyFeet – Check your Track © 2013 //SEIBERT/MEDIA GMBH
  • 3. The exit – bought by SumAll © 2013 //SEIBERT/MEDIA GMBH
  • 4. Our startup journey January 2010: Software-Development with Team of 5 September 2009: Ideation Start of Prototyping Autumn 2010: Payment Feature September 2010: Launch with Feature by Robert Scoble July 2012: Lean Startup Team March 2011: Growth Booster Performance Tweet July 2013: Sold to SumAll © 2013 //SEIBERT/MEDIA GMBH
  • 5. Lean Canvas for TwentyFeet 1 › Painful aggregation of data over different services 4 › › One tracking for all services Personal analytics dashboard 9 3 › › Easy to use One-shopstop for Social Media Metrics Scrum team financed by existing business › › 5 Number of User (later: Active Users) Revenue › › Hosting Development › Marketing Social Media Heavy User (Twitter, Facebook, …) Small businesses Performance tweet 6 7 › › › 8 › 2 › › Freemium Micro payments © 2013 //SEIBERT/MEDIA GMBH
  • 6. Lessons learned 1. Don't fall in love with your solution 2. Focus on delivering value in the first place 3. Capture the customer value from the beginning 4. Vanity metrics suck © 2013 //SEIBERT/MEDIA GMBH
  • 7. Lessons learned - Don't fall in love with your solution Image: Ash Maurya © 2013 //SEIBERT/MEDIA GMBH
  • 8. Lessons learned - Focus on delivering value in the first place © 2013 //SEIBERT/MEDIA GMBH
  • 9. Lessons learned - Focus on delivering value in the first place Problem / Solution fit Product / Market fit Scale © 2013 //SEIBERT/MEDIA GMBH
  • 10. Lessons learned - Capture the customer value from the beginning © 2013 //SEIBERT/MEDIA GMBH
  • 11. Lessons learned - Vanity metrics suck # of users revenue revenue per user © 2013 //SEIBERT/MEDIA GMBH
  • 12. Summary Lessons learned › Don't fall in love with your solution › Focus on delivering value in the first place › Capture the customer value from the beginning › Vanity metrics suck © 2013 //SEIBERT/MEDIA GMBH
  • 13. Stay in touch Find me on: › Twitter: @pherwarth › LinkedIn › XING © 2013 //SEIBERT/MEDIA GMBH
  • 14. Sources › › Focus on Value: rethwill on flickr Capture Value: eioua on flickr © 2013 //SEIBERT/MEDIA GMBH