Overview of Asia implementations-NFC Coupon in Taiwan –Chunghwa’s NFC Tag-based coupon experience sharing •NFC Coupon roaming in Asia–Asia NFC Alliance’s update

1. Overview of Asia implementations
- NFC Coupon in Taiwan
Patrick Sung
Senior Researcher
Chunghwa Telecom

2. 2
Overview of Asia implementations
- NFC Coupon in Taiwan
Patrick Sung
Senior Researcher
Mar. 3 , 2015 @ MWC

3. Agenda
• Overview of Asia implementations
- NFC Coupon in Taiwan
– Chunghwa’s NFC Tag-based coupon experience
sharing
• NFC Coupon roaming in Asia –Asia NFC
Alliance’s update

4. Trials for NFC mobile coupon
6 months
33 stores join
10000+ taps
#1 Shopping area
for foreign
tourists & local
people
KDDI & Chunghwa
Telecom
Low value coupon
+
Tap & get coupon
+
Show & redeem

5. Trial Model for NFC Tag-based Coupon
Business
Street
Association
Chunghwa
’s Wallet
SolutionCooperation
Stores
Join
Customer
Upload
Offer info
Providing
NFC Tag
Touch & Get
Show & Redeem
Gather info of
the store

6. What we found?
• NFC Tag-based coupon is a easy and low cost
model.
• Usage rate of wallet 27%↑
• Issues:
– Revenue sharing
• Does customer come to store because of our NFC service ?
• How to share the revenue between operator and store
owner?
– IT cost for merchants.
• Upgrade POS with NFC function or barcode scanner?
– Interoperability
• No Common sign for NFC coupon identification
• No Digital coupon standard

7. ASIA NFC ALLIANCE
Established in 2014

8. ANA’s plan – NFC roaming
NFC Tag-based
Service
NFC Card-
based Service:
Transit Pass
More NFC
Applications
One SIM, One Phone, Your
own Language, but go
everywhere
We are working on a
scenario and
universal
specification for NFC
coupon.
Welcome to go
with us!