A deck of slides I used at a talk at T-Systems, Stuttgart - not really an overview of Enterprise 2.0 but a helter-skelter ride with excursions into knowledge management and implementation lifehacks and models.
Most of the slides are in English, with some german ones scattered in between. Let's call it Denglish.
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Enterprise 2.0 - Join the bandwagon (and the rollercoaster ...)
1. Enterprise 2.0 – getting up to speed
Bandwagon or Rollercoaster?
Vortrag bei T-Systems SI, LE
23.7.2009
Martin Koser
frogpond _ enterprise collaboration consulting
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2. Social Web - potentials for enterprises?
Emerging technologies - more than IT tools?
Knowledge Management 2.0 - WTF or FTW?
Implementation - strategies and pitfalls
Q&A
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11. What do I do? Consulting, organizing and facilitating ...
Aufgabe ... mit (Enterprise) Social Software Organisationen
bei der Erfüllung ihrer Aufgaben helfen
Beratung ... „hands on“ Projektarbeit statt „hit, bill and run“
Leistung ... Fragen beantworten und stellen, analysieren, konzipieren,
Projekte begleiten und managen ...
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12. I am not alone
http://www.flickr.com/photos/moriza/65440175/
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19. Social Web - potentials for enterprises?
Emerging technologies - more than IT tools?
Knowledge Management 2.0 - WTF or FTW?
Implementation - strategies and pitfalls
Q&A
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32. Good fortune is what happens when
opportunity
meets with planning
http://www.flickr.com/photos/clagnut/252185030/sizes/l/ Ask Lab
33. Social Web - potentials for enterprises?
Emerging technologies - more than IT tools?
Knowledge Management 2.0 - WTF or FTW?
Implementation - strategies and pitfalls
Q&A
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34. More than IT tools
http://www.flickr.com/photos/deanj/2398424227/sizes/l/
… ahh, but do we need to forget about all those
nifty shiny cute fabulous tools?
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38. All tools are cool
(Well, almost all tools)
Enterprise Content Management
Einfachere Erstellung und Verwaltung
von Inhalten und Dokumenten
Zusammenarbeit Persönliche Produktivität Wissens-Findung
Mit Kollegen, Partnern, Kunden Verbesserte Effizienz und und Verständnis
Eigenständigkeit Bereitstellung der richtigen Informationen
für mehr Menschen
Information Worker Grundlagen
Solutions
Sicherer, verwaltbarer,
Client- und webbasierte Anwendungen
zuverlässiger
mit Workflow und Line-of-Business
Interoperabilität
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39. aber Web 2.0 ist mehr ...
einige Trends der digitalen Wirtschaft
Digitale Wirtschaft
Weblogs
Wikis
Web 2.0
Tagging und Folksonomy
Social Software Social Software
Soziale Netzwerke
Social Media Enterprise 2.0
Architecture of Participation
neue bzw. andere Organisationsformen
"User-generated" Content
Wisdom of the Crowd
"Do It Yourself"-Wirtschaft
Long Tail
RIA Rich Internet Apps
Office 2.0
APIs & Web As Connected Platform (Mash-ups)
Online-Gemeinschaften
AJAX, RSS, RDF, XML etc.
SOA, SaaS, ...
Perpetual Beta
Open Innovation
...
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41. Enterprise 2.0 -
way more than tools
Enterprise 2.0 = freeform social software adapted to organizations
Andrew McAfee: SLATES
Search
Links
Authoring
Tags
Extensions
Signals
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42. Social Web - potentials for enterprises?
Emerging technologies - more than IT tools?
Knowledge Management 2.0 - WTF or FTW?
Implementation - strategies and pitfalls
Q&A
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43. Knowledge Management 2.0
WTF or FTW?
http://www.flickr.com/photos/blmurch/152370906/sizes/l/
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44. Why KM fails ...
(sometimes, too often, always)
Knowledge Management is not an end in itself.
Companies do not exist for the purpose of
propagating and advancing knowledge - they exist
to sell products and services. But to the extent
that competitive advantage relies on informed
decision making within the business - knowledge
management has a crucial role to play.
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45. A history of disappointment
– but what do we expect?
shrink-wrapped naïve technology solutions that
ignore people, process, and change
management ...
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46. 2.0 – modified knowledge processes
Knowledge - its content and its organization
- is becoming a social act.
David Weinberger, Everything Is Miscellaneous: The Power of the New Digital Disorder
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47. Theory (1):
Spatial Distance in E-Collaboration ...
different
floor
different
building
conventionally
located teams
virtual teams
15m rule of
collaboration
different
town
different countries
round the globe
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48. Theory (2):
Emergent levels of interaction ...
FIT
LINK
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50. Expertise Location
Emergent Properties of Workstreams?
… allow people to make their own decisions,
enabling “wisdom of crowds”, creating greater job
satisfaction that translates to greater flexibility,
creativity, innovation … by supporting informal
social networks, information flows (think Twitter),
and leveraging people's interests throughout the
enterprise (and beyond)
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52. Wiki als Bottom-Up-Approach
ohne Management-Overhead
Wissens-
bewahrung
Gardening
Wissens-
erwerb
Wissens-
nutzung Feedback-
Schleife
Wissens-
entwicklung
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53. Social Web - potentials for enterprises?
Emerging technologies - more than IT tools?
Knowledge Management 2.0 - WTF or FTW?
Implementation - strategies and pitfalls
Q&A
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55. I say there's no magic bullet
You need to start with a clear understanding of
your goals ... then learn which tools (make that
platforms) can help you achieve those … right,
this happens through various and mysterious
ways (adoption is key) … while you need to push
longer than the organizational attention span …
and then ...
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57. Go for all - 100-100-100
1% generieren
10% reagieren
100% konsumieren
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58. Yet, all kinds of participation can be cool
Creator - Publish a blog/web page, upload music and video
Critic - Post ratings or a product, comment on a blog, contribute to a forum, edit a wiki
Collector - Use RSS, vote for websites, add tags
Joiner - Maintain a profile on a social media website, visit networking sites
Spectator - Read blogs, listen to podcasts, watch video, read forums and ratings
Inactive - None of the above
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64. On with implementation ...
Enforcement
Concept Context
Problem-adequate Context-adequate
solution solution
Adaption
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65. Implementation
Durchsetzung Angleichung
= Anpassen des Kontexts = Anpassen des Konzepts
Kontext sensibilisieren Konzept sensibilisieren
Personal - Fit
Kommunizieren
Technologie - Fit
Qualifizieren Strategie - Fit
Motivieren Struktur - Fit
Organisieren Kultur - Fit
...
Kontext substituieren Konzept substituieren
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66. Pick areas large enough to matter
Concept
(Modules)
Whole Pilot - America -
concept
Strategy Strategy
Part of Cuba - Module -
concept
Strategy Strategy
Context
(Arenas)
Part of Whole
company Company
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