Mark Lambertz has worked in various technology and media-related jobs since 1980, including working with early video game and computer systems. He obtained a diploma from a German secondary school in 1990. Unable to find a job that fit his interests in computers and media, he decided to invent his own job in this area. In 1995, he co-founded a company with four friends focused on 3D animation, websites, games, online advertising, and other digital media and technologies. By 2015, the company had grown to 65 employees working in a large office space, with over 4.5 million Euros in annual revenue. The document discusses strategies for digital transformation and quotes from thinkers like Heinz von Foerster and Dennis Gab

1. Mark Lambertz

2. 44

12. technology
meta trends
planetary future

13. my career

14. or

15. my path

16. 1980
Video game Pong

17. 1983 – 1994
Apple II +
Sinclair ZX Spektrum
Schneider CPC464
Atari 520 ST
AMIGA 500
386

18. 1990
Diploma from German
secondary school
qualifying for university
admission or
matriculation
Abitur
2,9

19. 1990 – 1995
Education Radio- und TV Technician
Cinema Projectionist 35 mm
Cinema Manager - Assistent
Commercial scripts for radio stations
Editor for a PC magazine
Waiter & Audio Technician in a Jazz Club
Tele Sales (some weird worthless coins)
Marketing research (on shopping streets)
Radio Broadcasting Technician
TV Computer graphics

20. Conclusion: I have to invent my own job.
„Something creative,
related to computer & media.“

21. And now our dutch guests:
Your business ideas
and planning status

22. 19
95

23. four friends

26. 3D AnimationWebsites
E-Commerce
Games
Online Advertising
Newsletter Social Media
Post Production
Blogs
Apps
Virtual RealiyBanner
Motion CaptureTV Commercials

28. 2015
65 Employees
720 m Office Space
EUR 4,5 Mio. gross income

31. Strategies &
for the digital transformation
Service Design

32. tips

33. Heinz von Foerster
Ethical Imperative
"Act always so as to
increase the number
of choices."

34. Dennis Gabor
„The future cannot be
predicted, but futures
can be invented.“

35. Never stop asking: who,
when, where, how & why?
Me

37. your questions