short deck for investors- updated Dec 2015 for a smaller ask on letsventure

1. INDIA’S PREMIER
FASHION RE-COMMERCE
MARKETPLACE
WITH LUXURY RENTAL OPTION
SWAPZAAR
1

2. 2
THE SHARING ECONOMY
The idea of ―NOwnership,‖ or ―no ownership‖ is
based on the concept of sharing or renting clothing,
not owning a house, a car, electronics, or small
appliances — and has been building an impact for
the past five years.
“…this generation not only highly values experiences,
but they are increasingly spending time and money
on them: from concerts and social events to athletic
pursuits, to cultural experiences and events of all
kinds. For this group, happiness isn’t as focused on
possessions or career status.”
- Study conducted by Harris and sponsored by
Eventbrite
References:
https://www.fastcompany.com/1842581/why-millennials-dont-want-buy-stuff
http://www.intelligenthq.com/social-business-2/is-the-sharing-economy-here-to-
stay/
http://www.fastcoexist.com/1681009/whats-the-future-of-the-sharing-economy

3. IF NOT NOW, WHEN?
THE CONDITIONS ARE JUST RIGHT DUE TO A UNIQUE MIX OF FACTORS
 Incomes are not growing at the same pace as aspirations. Also, the
recent recession, and rumors of another one in the making haunt
consumers’ minds.
 Upper premium and high-street brands have already whetted the appetite
for higher spending on fashion; but luxury brands a still out of reach,
especially for young people.
 Awareness of Luxury brands is growing as is the aspiration to
experience them; not necessarily own them.
 Global pre-owned and rental fashion markets have established that there
is no stigma in renting, thrifting or purchasing pre-owned goods: young
stars are endorsing vintage & thrifted style.
 Luxury buyers are growing value-conscious and are mixing high-street
and luxury brands; they are also willing to resell their gently used items
for reasonable prices.
 For the young Indian who aspires to experience luxury brands early on in
life, and for those who cannot (or will not) purchase them outright, the
options are
 Buy pre-owned and Vintage stuff
 Rent what you need/love
3

4. THE NEED: BALANCING YEN & ZEN
4
We are not solving a desperate need/pain point, we are
addressing a deep-rooted human desire that was buried
for a long while, but now is more prevalent than ever.
At the heart of Swapzaar’s offering is this universal desire :
How can I experience all the good things in life and
fulfill my dreams; and yet remain free, and Zen-like,
unconstrained by money-related insecurities
and over-indulgence?
PS: Humans didn’t “need” an iPod but obviously they wanted it!
Buyers
Sellers

5. SWAPZAAR OVERVIEW:
How does Swapzaar address that Desire?
Swapzaar is primarily a peer-to-peer online market-place:
On swapzaar you can sell, buy and rent branded fashion.
(High-street, Premium and Luxury).
People can sell their gently-used fashion items which are in great shape;
make money and buy/rent something else that they desire on swapzaar,
or they can encash their earning by paying a small fee.
 They can Buy & Sell – High street, Premium & Luxury Brands (existing option 1)
 They can trade authentic vintage fashion and make money (existing option 2)
 Borrow & Lend- Luxury Brands ( Future Plan)
The burning Aspiration: to own experience Premium and Luxury Fashion
here and now; balanced with the need to not over-indulge, and to simplify life…

6. 6
De-link style from ownership & money-
To be the Brand that re-defines how young Indians build their
wardrobe (and express their personal style) by bringing the
power of pre-owned fashion and rentals to them;
via the web and mobile platforms.
VISION

7. INDIA MARKET OPPORTUNITY: TAM
EVERYONE WHO SHOPS FASHION ONLINE
7
India will have 100 million internet shoppers by 2016.
75% of internet users are under 35 years in India so making
our addressable TG approximately 70-75 million young
urban shoppers.
Females comprise ~ 39-40% of the Indian Internet
population amounting to approximately 40 Million women
shopping online– and this will grow 3X in the next 3-5
years. Women also outspend men online.
We also hope to engage the male audience with our
Luxury pre-owned and rental offering- Luxury Watches &
Formal wear; targeted at the young male business traveller.
About 71% shoppers will be from Tier 1 & 2 cities which will
be our primary target.
Tier3 cities are growing fast through mCommerce.
NOTES- Calculations based on these numbers:
http://www.digit.in/internet/6-important-takeaways-from-googles-study-on-e-commerce-in-india-
24525.htmlhttp://www.medianama.com/2013/10/223-comscore-2013-india-future-in-focus-internet-population-in-india-at-
74m/
http://www.livemint.com/r/LiveMint/Period1/2013/11/14/Photos/g_charticle_web.jpg
Target- Women & Men
Sellers from Tier 1 &2 Cities
Buyers from Tier 1,2 & 3 cities

8. SWAPZAAR: TARGET USER GROUPS
PREOWNED FASHION MARKETPLACE: BUY, SELL, RENT
8
Group 3
Interested in
Vintage and
genuine pre-
owned luxury
finds- has great
knowledge and
appreciation for
Luxury brands
Group 2 Only
interested in thrift
shopping for great
bargains online :
thrill hunter
Group 1 Only
interested in
selling & making
cash: from
premium & luxury
brands: Trade
minded
Group 4 Wants to
experience big
brands but won’t
spend – will be
happy to rent
luxury brands.
Group 5
youngsters out to
explore the world
- wanting to try big
brands to make
an impression
Group 6 Frequent
/ Seasoned
travellers looking
for specific travel
related luxury
rentals: practical
& suave
Group 7 New age
consumer , who
loves the Zen
concept of
Nownership and
Collaborative
consumption
These various groups are not watertight ,
mind-sets will keep flowing from one group
to another; often overlapping.
Target-
International Indian students
Global Travellers
Fashion lovers
Indie traders

9. BUSINESS MODEL CANVAS
9
Key partners Key activities Value proposition
Customer
relationships
Customer segments
Logistics Acquisition Selection Transparency Buyers
Authentication Listing & merchandising Access
Trust- buy back, rent
and buy, Escrow
Sellers
International vintage goods
suppliers
Marketing & Branding Price Confidentiality Traders
Network of sellers Sales convenience
Business travellers
(men/women), Leisure
travellers (Men/women) ,
International Students &
Young working people
Delivery Discretion
Key resources Channels
Platform/Product Web
Luxury Authenticators
& Genuine Vintage
hunters (future)
Mobile: App, mobile
web
Inventory
Founding Team
Logistics- for the re-commerce boutique & rentals
Operational cost
3rd party comissions
Cost structure Revenue streams
Inventory
Marketing
Product development
Sale of goods on re-commerce boutique
Comission from sale of items on marketplace
Revenue from Value added services
Membership fee
Rentals income
Placement ads

10. 10
 Revenue through sale of buttons for:
 Purchase of listed items is GMV we get 10% of that
 Paid Listing fees (beyond first five free listings)
 Verification, Featuring (premium listing)
 Future- Paid White glove service- Special access to auctions,
preview sales and privileges like Door pick up service,
Pre-labeled shipping box etc.
 ReCommerce-Pre-owned luxury fashion boutique
 Sales revenue
 Rental revenue; clearance auctions
 Retailer/power seller membership package:
 Paid ―store owner‖ memberships for power-sellers; with various
benefits
 Advertising revenue, App revenue (??)
 Contextual Placement ads on site
 Mobile app with Fashion Game (use points to access
higher levels & enter the jackpot round)
REVENUE MODEL: TRANSACTION BASED
Boutique Sales revenue
Rental revenue
VAS Revenue
Transaction Fee
Membership Fee
Advertising & App
revenue

11.  Share Wardrobe, confidential couture, Zapple, Elanic,
Envoged, Etashee and Stylish Play, www.coutloot.com,
revampmycloset.com are marketplaces for pre-owned
premium women’s apparel brands
 While LibeRent, FlyRobe, SwishList, and Klozee rent premium
brands and designer wear.
 Plus there are brick-and-mortar stores like Branded Bargains
in Mumbai which sell gently used branded luxury items.
DIRECT COMPETITION: HEATING UP BUT
NOT SCALING UP JUST YET
11

12. INDIRECT COMPETITION:
NOT EXCITING FOR FASHION CATEGORY
 OLX, eBay, Quickr
 Mostly cars, furniture & household
goods
 Established market: Listings
 Huge user base is an advantage
 Heavy investment in marketing
 Trying hard to push specific categories
including Fashion
 People dislike the experience when it
comes to buying & selling fashion on
these platforms: especially the lack of
discretion and haggling.
NOTE: It is worth remembering however
that Ebay reportedly sees $2 billion to $4
billion in luxury good sales annually.
12

13. SWAPZAAR COMPETITIVE ADVANTAGE:
MARKETPLACE WITH RENTAL HYBRID;
BRINGING TOGETHER THE BEST FEATURES
 Better user Experience:
 Niche: when compared to OLX, Quickr & eBay we are
only about fashion & lifestyle; easier to navigate.
 Confidentiality & Buyer protection: Authentication,
refund/ buy-back guarantee & Escrow mechanism, no
exchange of phone numbers till sale is over.
 Value added services: White Glove service, premium
listings; verifications etc
 Easy EMI/ Hire purchase options
 Membership Benefits: for privileges like Listing
previews, access to Flash auctions & special discounts
 .Scalable:
 Focus is on Upper premium as well as Luxury brands
 Bigger catalogue: Go beyond just bags into shoes,
clothes watches, Jewelry and beauty
 Hybrid- Marketplace model and pre-owned luxury store
with rental option
 Strong focus on Tier 2/3 cities
13

14. 1414
 Re-commerce boutique store-
 Pre-owned Luxury brand items of >500$s
available for sale and via EMI (pay as you go) option
 Rental option
 Available for Cash & Buttons
 White glove service for high end brands :
 Paid VAS for door pickup, inspection &
listing service
 Insurance for shipped items- paid & free
 3rd party Authentication & pricing service
 Special invitation to previews, auctions and sales.
 App for easy uploads & purchases
 Functional app Integrated with a fashion
game idea where people can play to win
buttons (and do everything else).
 Store owner membership package: Paid ―store owner‖
memberships for power-sellers.
SWAPZAAR: NEXT PRODUCT/SERVICE ENHANCEMENTS

15. 15
 Our leading proposition will be Pre-owned Luxury Rental and Purchase
 It will primarily targeted at travellers (Business & Leisure) and Students
planning to study abroad
 The high-street/Premium pre-owned marketplace is the base platform,
which will help attract the right TG which already buys premium brands and
can be persuaded to upgrade to authentic pre-owned luxury at excellent
prices.
 We will target the buyers, sellers, students and travellers separately
through the following:
 SEM & SEO
 Database marketing & email campaigns
 Affiliate Marketing
 Blogger outreach & digital PR
 Events (or piggy back on existing events) at colleges, flea markets and
malls
 Strategic partnerships:
 With Premium & Luxury Retailers and International consignors: See
example http://www.prnewswire.com/news-releases/neiman-marcus-and-the-
realreal-make-luxury-consignment-easy-with-a-new-partnership-300116969.html
GO TO MARKET STRATEGY

16. 16
FUNDING REQUIREMENT
Ideal funding round: 60 Lacs for 12% equity
 We would prefer to raise the entire amount from a single investor or a maximum
of 3-4 investors.
 Minimum investment expected from each investor- 6-8 Lacs
78%
12%
10%
%equity
Co founders
Various (collective)
Investors
Options pool

17. 17
FUND UTILIZATION
 Product enhancement- 20%
 Responsive website
 Mobile app
 Integration of transactional SMS notifications
 Inventory for Sale & Rental Boutique - 20% (Trials for a small sub-segment of TG)
 Trial targeting of the young male business traveller- Luxury watches, Baggage and
Formal Business wear.
 Launch of new VAS & Partnerships- 15%
 Paid promotions of listings
 Paid door pickup & listing service for premium and luxury items
 Paid memberships to access the VAS and special privilege auctions
 Customer acquisition and driving transactions- 30%
 Marketing program- Affiliate, Mobile ads, SEM
 Content marketing- SMM, SEO
 Acquiring key members for the Team- 15%
 Please see extra slides for the key roles.

18. 18
MILESTONES & STORY SO FAR…
 100% bootstrapped with 3 co-founders and no external invetment
 Current investment- ~ 10 lacs for MVP development, maintenance and basic Marketing.
 Beta soft-launch in July 2014.
 With early User feedback we did a complete design overhaul
in Nov-Dec 2014 and re-launched new design in Jan 2015
 First adwords & facebook Marketing campaign of INR 1Lac rolled out :
June-August 2015
 Since then only organic traffic and registrations.
 Current traction: 2200+ registered members
 > 150 transactions (Listings ,Purchase, Button purchases etc.)
 100 items Listed and 50+ items sold.
 Early revenue stage- GMV of INR 0.5 Lacs till date.

19. 24
CORE TEAM PROFILE: CO-FOUNDERS
https://in.linkedin.com/in/aartideoskar
Aarti Saxena Deoskar, SIMS 1999
Sales & Marketing with
Luxury Hotels & Marketing for Startups
http://in.linkedin.com/pub/pragati-seth/13/7a5/49
Pragati Seth Sharad, SIMS 1999
Sales & BD for IT Services for Europe,
and SEA
Veena Srinath, SIMS 1999
Short Diploma in Fashion Design from Marangoni, Paris
Advertising & Marketing Professional
http://www.linkedin.com/in/veenasrinath
19
We are
batch-mates &
roomies
from SIMS class of
’99, Pune.
We are close and our
skill-sets are
complimentary
We share a common
defence services
background and
a love for travel and
style.

20. 24
Contact Details:
veena.srinath@swapzaar.com
mailforveena@gmail.com
aarti.deoskar@swapzaar.com
aarti.deoskar@gmail.com
+91.9901989807/+91.8800355998
THANKS FOR YOUR TIME!
20

21. OPTIONAL SLIDES
21

22. CORE TEAM : TO BE ADDED
CTO:
Product
Apps
Tech Infrastructure
Marketing Lead:
SEO/SEM
Social Media
Branding
COO:
Supply Chain
Partnerships
Logistics Legal &
Financial Advisor
22

23. 23
SAMPLE CATALOGUE PLAN:
For RE-COMMERCE BOUTIQUE
 Bags & Shoes
 Travel
 Watches
 Luxury formal wear
 Luxury fashion
Jewelry
 Garments
 Items are
authenticated at
source
 Price of items: US$
500- 4000
 6 months EMI option
for paid members
 2 Months Rental-
pay and use and
return option
 Buy insurance for
additional fee option

24. TARGET GROUP- SOME USER PERSONAS
24
Milan Saxena; 42 yrs;
Mumbaikar, Mom with two
teenage daughters, was a CA
till she had her children, now
a home maker, travels with
husband and kids frequently
on Holidays to Australia and
Singapore. Considered a
cool mom in her circle.
Husband is an SVP at a
large Financial Company;
They have a large social
circle. Milan is active on
social media and shops
heavily at designer boutiques
and in stores like Zara and
Mango both for herself and
her daughters.
Likes to keep up the status of
her family and home.
Would love to experience
true luxury brands- but has to
think about her daughters’
futures and their own
retirement days
Mommy
Aspirer-
I don’t want to
be crazy but I
don’t want to
grow old feeling
resentful of the
―sacrifices‖ I
had to make
Nikita Vohra; 31 yrs; MBA;
Gurgaon, AVP sales- EMEA;
for an Fin-Tech product
startup.
Single but in a relationship
with a second generation
entrepreneur. She travels
frequently to International
markets for sales, and also for
holidays with her partner.
Is very ambitious in her
current job, plans to marry in a
year or so, but not sure if she
wants kids.
Might eventually startup on
her own with her future
husband. She believes in hard
work but also in projecting the
right image. Socially active,
confident and shops a lot for
fashion- mostly at Zara or
when she's abroad. Owns a
prized Omega watch, and
aspires to have access to
more luxury brands.
Ambitious
young
professional
I’m smart and
image matters,
I want to project a
savvy
international
persona and get
ahead in my job.

25. 25
Tina Misra; 22 years, Delhi;
recent graduate from NIFT;
wants to pursue a masters
course in fashion styling and
fashion journalism in Milan.
She plans to work in London
or New York for a few years,
she dreams of being a Vogue
editor some day.
She’s been accepted at a
college of her choice, her
student loan application has
come through and she is
going to join college in
October. Now she’s busy
learning some Italian and
planning for her future
college life. She is also
putting together an informal
portfolio with her NIFT work,
and some styling ideas she
has shot. She is also
sprucing up her personal
style blog.
Global Student
I’m planning on
going abroad for
my masters, it’s
already an
expensive
proposition so I
want a great
wardrobe with
some special
pieces, at a
decent price!
Venkat Subramanium; 35 yrs;
Software Development
Delivery Manager; Bangalore,
for a large IT services
company. Married with 2
young children.
He travels a lot to the US for
work, his hobbies include
photography and he also plays
the guitar when he gets
together with friends.
Wife was a techie too, but
since they had kids she has
moved into a less demanding
tech writer’s role which allows
her to work from home most of
the time.
Got a recent promotion to a
Client partner role that might
involve a move to client
location (US) for a couple of
years. The family is excited at
the prospect of moving to a
new country and experiencing
new things.
Male Business
Leader
I’m moving from a
Tech role to a
more public
Management
role , I might
move to another
country, I need to
look the part and
fit in with Industry
leaders.
TARGET GROUP- SOME USER PERSONAS

26. IS RE-COMMERCE A REAL TREND ?
Consumption trends show that
ReCommerce will be an
increasingly popular way for
aspirers to trade up to luxury
brands; younger consumers
aspire for bigger brands earlier
in life…while mature luxury
buyers look to generate cash
from their idle assets.
References:
http://fashionista.com/2015/04/the-realreal-fund-raising-2015
http://blog.threadflip.com/post/56162208301/the-economics-of-a-womans-closet
http://dailysavings.allyou.com/2014/04/11/what-to-do-with-old-clothes/
http://www.dailyillini.com/features/health_and_living/article_55c84b38-701e-11e2-b390-0019bb30f31a.html
http://pop-break.com/2011/07/01/trends-on-trial-thrifty-like-a-rockstar/
Venture capitalists are behind the
thriving re-commerce industry.
Nearly $300 million is invested in
online fashion resale — $100 million in
2014, up from $40 million in 2013.
By April 2015, $70 million was already
invested.
Read thredUP’s 3rd Annual
Resale report here
26

27.  The realreal raised $40 Million Series D in April,
2015
 Details:
https://www.crunchbase.com/organization/the-
realreal
 Threadflip raised $13 Million Series B in July ,
2014
 Details:
https://www.crunchbase.com/organization/threadf
lip
 Vestiaire Collective Nets $20 Mn in Series C
Funds in Sep 2013
 Details:
https://www.crunchbase.com/organization/vestiai
redecopines
MARKET: SUCCESSFUL VC INVESTMENTS
2013-15
27

28. SNAPSHOT: GLOBAL RESELLER THE REALREAL
 The RealReal: Total funding to $83 million (Series D $40mn in April 2015)
 Revenue in 2014-15: $100 million / Target revenue for 2015-16: > $200 million
 Sold >1 million items since opening four years ago
 Biggest differentiator- Consignment model; users send their products to centralized
warehouse, the items are authenticated, uniformly photographed, and sold, No
information released about the seller.
 The anonymity is appealing to both high-profile individual sellers — like celebrities — as well
as upscale boutiques and designer brands that need to offload unsold inventory. And it makes
for a more seamless experience for the consumer at both ends. There's no dealing with
disgruntled buyers or irresponsible sellers.
 Fund utilization- Buy more product, price it reasonably and possibly M&A.
 Fastest-growing categories are fine jewelry and watches & menswear.
 Hard luxury was up 225 percent in 2014, expected to jump another 250 percent in 2015.
 Men’s fashion was up 225 percent in 2014, and should more than double in this year.
 Strongest competitor in Luxury Consignment space: The London-based Vestiaire
Collective, which has raised $31.7 million.
 Vestiaire has made a serious push in the U.S.
 The biggest difference is that Vestiaire is a true marketplace model- it allows sellers to post
directly to the site, and to set their own prices. 28

29. MARKET: WHY AIRBNB IS A CHAMPION OF
COLLABORATIVE CONSUMPTION
29
 Airbnb has f inalized it’s latest (Nov 2015) f unding
round f or $100 m illion, with a valuatio n of $25.5
billion.
 T he startup m anaged $340 m illion in revenue and
$2.2 billio n in book ings in the f ourth quarter,
double the f igures seen last year. Projected
revenue f or the year stand at $900 m illion
 Airbnb generates revenue by tak ing a 3% cut of
each book ing along with a 6% to 12% service f ee
f rom guests .
 T he biggest threat to their m odel: Growing
regulatio n concerns across the world, as m ore
cities are starting to see the ef f ects of the
com pany’s ―shared econom y‖ approach to rentals
and the num ber of unlicensed rentals.
 T his reaction is m ost lik ely due to pure envy, as
the growth of this collaborat ive business m odel
outstrips the tradition a l hotels business.
 T he other reason f or the worr y could be that the
Gov’t f eels it will be m issing out on taxes on un -
reported incom e.
 T o f ix relations with city leaders and regulators,
Airbnb recently announced Com m unit y Com pact,
with the goal of paying a f air share of hotel and
tourist taxes. It also plans to of f er m ore
transparenc y in the f uture.

30. 30
 Passion Vision Art Pvt. Ltd
 The Passion and courage to follow our
convictions
 The Vision and endurance to stay true to our
goals
 The Art and the skill to make it happen
 Founded: 19.06.2012
 Directors: Veena, Aarti & Pragati
ABOUT THE PARENT COMPANY