Max Marquart and Linus Kohl are presenting an electric scooter sharing service called "La dolce vita" for Munich. The service would allow spontaneous availability and mobility with style without a registration process. Scooters can be located and reserved by smartphone and dropped off anywhere. The target market includes 148,000 residents, 100,000 students, and 2.2 million tourists in Munich annually. The business model involves per minute billing of 0.19 euros and promotional packages for businesses. The founders are seeking 150,000 euros in funding for a 2014 product launch.