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The importance of design!

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Jurgen Faust
Jurgen Faust

design and the importance

BusinessDesign
1 of 77
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The importance of Design! Prof. Dipl. Ing Jurgen Faust
The importance of Design!
The importance of Design!
The importance of Design!
What is design? ,[object Object]
What is design? ,[object Object]
Joseph Albers
 
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
Aristotle
Falling in water and air
Galilei, But: ,[object Object],Faster or slower?
[object Object]
 
 
[object Object]
 
 
[object Object],[object Object]
 
 
 
[object Object],[object Object]
[object Object],[object Object]
[object Object],Products Utility Functionality Universal aesthetics Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics Interfaces Natural interactivity Understandability Reconfigurability /adaptability Multiuser systems/Networks Informativeness Connectivity Accessability Projects Social viability Directionality Commitment Discources Generativity Rearticulability Solidarity
Design is getting more artificial!
[object Object],Products Utility Functionality Universal aesthetics Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics Interfaces Natural interactivity Understandability Reconfigurability /adaptability Multiuser systems/Networks Informativeness Connectivity Accessability Projects Social viability Directionality Commitment Discources Generativity Rearticulability Solidarity
Products Utility Functionality Universal aesthetics
Products
Chemical Products
Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics
Goods, Services, Identities
 
 
 
Interfaces Natural interactivity Understandability Reconfigurability /adaptability
Interfaces
 
 
Branding and packaging
 
Design is communication!
 
 
Multiuser systems/Networks Informativeness Connectivity Accessability
Multiuser systems, networks
 
 
Projects Social viability Directionality Commitment
Projects
http://www.hllshakti.com
 
 
Discources Generativity Rearticulability Solidarity
Discourses ,[object Object],[object Object],[object Object]
The world is changing!
[object Object],Products Utility Functionality Universal aesthetics Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics Interfaces Natural interactivity Understandability Reconfigurability /adaptability Multiuser systems/Networks Informativeness Connectivity Accessability Projects Social viability Directionality Commitment Discources Generativity Rearticulability Solidarity
 
 
Products Goods, Services and Identities Interfaces Multiuser systems/Networks Projects Discources Design
[object Object]
But what do we mean by knowledge economy?
knowledge-based economy
Per definition: ,[object Object],[object Object]
 
 
 
 
Figure 3 Knowledge intensity of value added and employment in USA, 1972-93
 
Map of Patents Per Million Population - World
 
That means: ,[object Object],[object Object],[object Object]
[object Object],Products Utility Functionality Universal aesthetics Goods, Services and Identities Marketability Symbolic diversity Folk and local aethetics Interfaces Natural interactivity Understandability Reconfigurability /adaptability Multiuser systems/Networks Informativeness Connectivity Accessability Projects Social viability Directionality Commitment Discources Generativity Rearticulability Solidarity

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