1. “Produce” Model &
Innovagro network
National Coordinator of “Produce” Foundations (COFUPRO)
INNOVAGRO Network
M.V.Z. Mauricio Lastra Escudero
Presidente
GCARD
Octubre 29 a Noviembre 1 del 2012

2. “Produce” Foundations: A model for
Public Private Partnerships in México

3. COFUPRO & PRODUCE
FOUNDATIONS
• Increase level of competitivity, profitability and sustainability
of the agricultural and forestry systems in the country.
• Broaden global market opportunities.
• Generate and transfer technological innovations.
• Generate knowledge
• Influence public policy to improve and advance
technological innovation and implementation.

4. The PRODUCE model offers:
• Capturing technological demand.
• National network for technological innovation
comprising: 32 PRODUCE Foundations & the
national coordinating body COFUPRO
• Assists federal and state government agencies
develop and implement alliances.
• Promotes and finances research projects and
the transfer and adoption of technological
innovation.

5. Results
• Consolidation of a NATIONAL NETWORK for
technological innovation.
• Permanent participation of clients in the definition of
research agendas and technology transfer through the
national PRODUCT SYSTEM
• Food chain studies.
• Linkages with knowledge providers.
• Systematization of project information.
• Strategic alliances with international agencies for
research and technological innovation.

6. Successful Results
Development of National Agro-climatic Stations
856 Stations

7. Silvopastoral System
• 8 Mexican States
• 6,400 Hectares
• Increase in livestock production.
• Service provision:
 Carbon sequestration in soils and
vegetation
 Decreased use of herbicides and
fertilizers and grain in animal feed
 Reduction in Greenhouse Gas Effects
 Increase in biodiversity and
conservation of water sources.

8. Avocado Product System
Michocan
Intervention Strategy
Through innovation in production processes, capacity
building, strengthening management and administrative systems, and
providing information on environmental sustainability and
leadership, the avocado product system is strengthened.

9. Cotton Product System
Chihuahua
Technology transfer to augment production, and the use of
improved seed stock.
Issues:
• The international cotton market is caracterised by high
price volatility.
• Uncertainty and caution in all the links in the industry
• High costs of produccion, inputs, seed stock and related
services
• Low profitability
• Abandonment of activity

10. Cotton Product System
Chihuahua
Impacts:
• Increase in production by 171.4%
• Entrance of additional producers.
• Reduction of seed stock costs by 35%
• Reduction in water use by almost 2,000 m3 per hectare
• Reduction in the application of pesticides by 50%
• Decrease in contamination from the sector

11. Research, Validation and Technology Transfer
Budget and goals 1997-2010(MDP)

12. INNOVAGRO NETWORK
An initiative of COFUPRO A.C. & IICA, as part of a
strategic program of innovation to promote
productivity and competitively, the network was
established as an organization in 2011.
Contributes to the development of the affiliated
countries agribusiness, through mechanisms of
cooperation, strategic alliances, and innovative
management processes.

13. Challenges for Agri-Food Innovation
• Innovation is a strategic factor in the mitigation and / or adaptation
to climate change and food security issues.
• Growth in investment in research, development and
innovation, and their use, will be crucial to the long term growth of
food supply, availability and pricing challenges to be met by 2050.

14. THE INNOVAGRO NETWORK OFFERS:
• Solutions to problems beyond the capability of individual countries.
• Opportunities for participation, consultation and cooperation
between countries (networks).
• Integrate generation, dissemination and knowledge management.
• Based on the demands and needs of producers.
• Articulate demand-supply (Public and private sectors)
• Bringing knowledge to producers.
• Identify, adapt and/or adopt innovations from other countries.
Declaration of Innovation for Food
Security, Argentina

15. Network Members
59 members of 16 countries (14 AL & 2 Europe)

16. Thank you
Coordinadora Nacional de las Fundaciones Produce
www.cofupro.org.mx
info@cofupro.org.mx