As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
32. OpenX Overview
Experienced Team Investors Accolades
Founded in 2007
300+ employees
Global Offices
LA (HQ), NY,
London & Tokyo
$150M+
Revenue in
2012
#7 Forbes Rank
Most Promising
Companies
#5 Deloitte’s Rank
Technology Fast
500™
Well-capitalized
$75M+ to date
Infrastructure
5 data centers
3 continents
5,000+ servers
History
33. Multi-Screen Monetization
Platform
Ad Server
Ad Exchange SSP
With OpenX, you have one ad technology platform to manage direct and remnant
inventory revenue across desktop, mobile and video
34. Mobile Monetization Platform
Multi-screen Ad Server Multi-Screen Ad Exchange SSP: Mobile Ad Network Mediation Mobile SDK for iOS & Android
• 300+ Demand buyers
• 250+ Billion ad transactions
monthly
• 12+ Billion bids/day
• 40K advertisers
• Set minimum prices
• Brand level whitelists/blacklists
• Ad Quality filters
• Private Exchanges
• Supports OpenRTB 2.1
• Supports in app, mobile
web and all operating
systems
• Easily integrate ads into
mobile apps and mobile
websites
• Serves display, native,
mobile, video ads
• All inventory competes in
one platform
• Operate off your own sub-
domain = Keep your data
• 20+ Ad Networks
• Not a point solution, reduces
impression leakage
• Optimize against all your
demand sources
• Super auction vs. sequential
selling
• Ability to block bad ads that
redirect to the app stores
• Ad format support includes:
interstitial, IAB/MMA banners.
Native, VAST pre-roll, Click-to-
action, Mobile Rich-media Ad
Interface (MRAID), Celtra, &
HTML5 ad units.
• Target multiple screen sizes and
display orientations and include
custom ad parameters using key-
value pairs.
• Configure event listeners and
view messages coming back from
the ad server in real-time.
• An optional Unity plugin allows
you to incorporate OpenX ad
inventory into your Unity 3D app.
35. Mobile Programmatic - Location based buying and selling
• In-app SDK allows the app
publishers to acquire GPS derived
location.
• Mobile Optimized Websites require
the user to opt-in to provide
location.
• App publishers that have location-
sharing capabilities can choose to
expose the latitude and longitude of
each impression into the exchange.
• True GPS derived lat/long location
data is one of the only things that
can give a publisher’s mobile
impressions a price boost.
• Buyers are seeking accurate
GPS derived location,
DeviceID and App ID.
• These parameters are passed
in the bid request in addition
to any other targeting
parameters.
• A bid request is sent from the
media exchange to the
advertisers. Afterwards, the
system of the advertiser
values the impression. If there
is positive feedback and the
impression is highly valued
including true GPS derived
location, the system places a
bid on the auction.
Ad Exchange
Supply Demand