Slides for a short talk that I gave at PrismCamp in Stuttgart: How can we "optimise" our messages so that our audience remembers them better and how can we encourage them to spread the message? Basically, this runs through the SUCCESs principles by Chip & Dan Heath and the STEPPS principles by Jonah Berger.

1. Botschaften optimieren
für Erinnerung
und Verbreitung
Dirk Haun, PrismCamp Stuttgart, 2014-05-18

3. Simple
Unexpected
Concrete
Credible
Emotional
Stories

4. Simple
Einfach

5. Unexpected
Unerwartet

6. Concrete
Konkret

7. 1000 songs in your pocket

8. Credible
Glaubwürdig

9. Emotional
Gefühle

10. Stories
Geschichten

11. Simple
Unexpected
Concrete
Credible
Emotional
Stories

12. Social Currency
Triggers
Emotion
Public
Practical Value
Stories

13. Social Currency

14. Triggers
Anstoß

15. Emotion
Gefühle

16. Public
Sichtbar

17. Practical Value
Praktischer Wert

18. Stories
Geschichten

19. Simple
Unexpected
Concrete
Credible
Emotional
Stories
Social Currency
Triggers
Emotion
Public
Practical Value
Stories

20. Credits
Books:
"Made to Stick" by Chip Heath & Dan Heath
"Contagious" by Jonah Berger
also mentioned: "Story Proof" by Kendall Haven
Photos (in order of appearance):
Books photo by Dirk Haun,
Enso by Alex Castro,
Wondering by bigevil600,
iPod product photo (c) Apple,
Doctor writing down prognosis on medical chart by STEEX, iStockphoto
file #15187147,
Happy by godofilte,
Reading... by nkzs,
Euro 11 by wax115,
Press for service by Tristan Ferne,
Hammer by ZoofyTheJi,
evil mac by ChrisDag
"Botschaften optimieren ...", a presentation by Dirk Haun, is licensed
under a Creative Commons Attribution 4.0 International License.