This presentation was given at the Social Media in HR Summit 2012 in Dublin. It shares the current state of digital media and social Media in Talent Attraction and Recruiting and takes a glimpse a what the future could look like.

1. The future of
Talent Attraction
From 1.0 to 3.0
Christoph Fellinger, Beiersdorf AG – Social Media in HR Summit, Dublin, 27-28 September 2012

2. Talent Attraction on a timeline
Mobile, Location
Campus Recruiting, Based Marketing,
Corporate Websites… Social Gaming…
1990 2012
2008 2015 and beyond
Business Games, Big Data, Targetting,
Social Media, SEO… Augmented Reality…
TALENT ATTRACTION 1.0 2.0 2.0+ 3.0
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

3. If Talent Attraction 1.0 is …
Internships
Career Fairs
On Campus
Inhouse Events
Public Relations
Advertising
Corporate Website
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

4. TRATEGY ...then Talent Attraction 2.0 is:
Internships
Career Fairs
On Campus
INTEGRATIONInhouse Events
Public Relations
Advertising
ONLINE + OFFLINE
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

5. Today: Talent Attraction 2.0
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

6. Offline/Online Integration
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

7. Website.Classic + Mobile.
Companies with mobile
Career pages: 22%
*potentialpark OTaC study 2012
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

8. Website.Controlling.
• How many Visits? • Page Views?
• What referrers? • Exit pages?
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

9. Search Engine Optimization
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

10. Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

11. trainee
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

12. 271%
Website Visits
on target page of
graduate trainee
program
Chr. Fellinger, Beiersdorf AG, Talent
Relationship Management

13. Social Media.Storytelling.
Success Factors:
• Clear messaging
• Channel strategy
• Editorial plan
• Cross promotion
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

14. Offline/Online Integration.
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

15. Leveraging
the network
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

16. Social Media.Community Management
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

17. Social Media.Community Management
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

18. Talent Attraction 2.0+
• Location Based Services
• Social Gaming
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

19. location based services
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

20. location based services
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

21. Social Gaming.fliplife.
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

22. Social Gaming.Facebook Apps.
www.youtube.com/watch?v=1cGGk0eaxUg
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

23. Talent Attraction 3.0
• Big Data & Targetting
• Augmented Reality
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

24. Big Data
Analyzing and combining data of
what your target group…
•Reads  Plays
•Watches Comments on
•Likes  Texts
•Buys  Says
…and where and how they do it.
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management Pict. credit: www.saffrontech.com/2012/04/06/gartner-big-value-analyzing-diverse-data/

25. Targetting
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

26. In-Game advertising
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

27. Augmented Reality.Today.
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

28. AR 2012. Print enhancement.
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

29. Augmented Reality.Next Generation.
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

30. Augmented Reality.Part of life.
http://www.youtube.com/watch?v=9c6W4CCU9M4&hd=1
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management

31. Thank you! Questions?
Christoph.Fellinger@Beiersdorf.com
Blog: RecruitingGenerationY.com
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management