Auftakt zur Veranstaltungsreihe im betahaus Hamburg. Sie blickt hinter Buzzwords wie Agile Development, Lean Startup, Design Thinking, und Serious Play, probiert Formate und Methoden aus und will einen lebendigen Austausch zur Frage „Wie entwickle ich erfolgreich innovative Produkte?“ anregen.
13. “Would you tell me, please, which way I ought to go
from here?”
“That depends a good deal on where you want to get to,”
said the Cat.
“I don’t much care where …”
said Alice.
“Then it doesn’t matter which way you go,”
said the Cat.
21. the elevator pitch template & the idea behind it
For <customer>
who <needs/is disappointed with>
<product name>
is a <product category>
that <USP>.
Unlike <main competitor(s)>
it delivers <3-4 additional benefits>
22. in your group …
find a feasible idea to work on
why?
for whom?
use the elevator pitch to state it
write it down on a piece of flipchart paper
put it on the walls around you
timebox: 10 minutes
26. persona
who is he/she? age, gender, other info ...
what are his/her goals? focus!
what’s his behaviour? be descriptive!
=> what are the key goals for us?
–> what’s a must?
–> what’s to avoid?
27. on your own …
write down a persona for your favourite
product!
timebox: 5 minutes
31. ... cluster & order your personas
self-organize into groups of 4-5 ppl.
use a piece of flipchart paper to group and
order your personas
timebox: 5 minutes
32.
33. ... define value propositions
in your groups
which value do you deliver to your
personas?
state the value propositions on stickies
timebox: 5 minutes
60. to be continued ...
Working effectively with Personas
Envisioning Products
“I want my MVP!”
From idea to testable artifact
“Money for nothing & changes for free!”
Introduction to agile (software) development
Strategic Play!
Design Thinking
Service Design
Visual Facilitation