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EC, MARCH 2009
PROPAGANDA?




„citizens have the
      right to know“ on EUtube
               MARGOT WALLSTROM
THE MODEL
DIFFICULT TO APPLY THE CLASSICAL IDEAS....
EUROPE AS A BRAND?
WHAT EUROPE IS ABOUT (MY STUDY)
HOW REGIONS & COMPANIES „COOPERATE“ IN BRANDING
MANAGING THE BRAND „EUROPE“
ONE MAIN CHALLENGE
„TARGET GROUPS“
CLEAR SUGGESTIONS...
POSSIBILITIES FOR THE BRAND MANAGERS
INTEGRATING CITIZENS INTO THE BRAND....
NEVER FORGET...
AS A FIRST SUMMARY

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Branding Europe