Business Growth by Millennium Leaders

Business Growth by
Millennium Leaders

CREATE BRAND MARKET

ENHANCING
It’s About
BUSINESS Behavior and
PROFITABILITY… not
Technology
By
Sachin Bansal

www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal

Enhancing business profitability

The Common Era…
  Mega forces:
Societies and Politics, Universalization, and Wired Worlds

  Strategy:
Customers, Strategies, Competitive advantages and Research

  Values:
Wealth creation, Governance and ecology

  Customers: Brands, Communications, Channels and Services

  Systems:
Supply Chains, Manufacturing, Infotech, and Corporate Finance

  People:
People, Organizational Structure and Leadership



A management odyssey of the Common Era

  Changes both evolutionary and revolutionary. Predictions

  Intellectual capital, not physical assets drive the new economy

  The net / web usher in an area of connectedness between companies,
suppliers, employees, customers and other stakeholders

  Command and control structures replaced by Flexible / Social Team
structures even as part timers increase.

  Companies have to not just make good products and deliver good
services ,but also practice social governance.



Long adventurous journey of the Common Era…

  Creativity, flexibility, and adaptability are the parameters that
decides who wins

  The value chain redefined with the customer’s core need at one
extreme and company’s offerings at another.

  People focus less on work and more on getting the most out of life,
making work life management a crucial organizational issue.

 Companies outsource almost entirely, staff functions like HR and
Finance freeing their in house resources for value added work.



Systems Management in the Common Era
Speed is a major determinant of Organizational Success.

Judgments about Television Programs, clothing styles, movies will be made much
more quickly.

Product life cycles shorten

First - mover advantage will become even more important.

  Inefficiencies in the Supply chain
  lead to higher Inventories at all points.
 adds costs related to wastage, Blocked funds,
 risk of holding obsolete products.



Supply Chain Management in the Common Era

Supply Chain Management :The design and operation of the physical,
Managerial, Informational and Financial systems needed to TRANSFER
goods and Services from vendor to customer in effective and efficient
manner

  Objective : What you manufacture must be world class.

  Centralize automated processing, and distribute Tasks that require
Human inputs and judgment to a workforce that can choose to work from
where it is



Vertical Management in the Common Era
Managing Infotech for Knowledge: Have an Infotech Infrastructure that organizes
knowledge socially and makes it easy to use, distribute, and share

The changing role of Financial Management most visible in five areas:
Corporate value Integration, The creation of virtual corporation, Real time reporting,
Treasury and Risk management, and catalyzing change

Finance Manager must enhance performance :by reducing costs and increasing
returns to the Investors and the perception of his company in the market place and
involving socially.

Strengthen Corporate Governance by- regarding Institution Investors as strategic
partners, expanding role of non executive Directors, separating Chairman and CEO
offices, Linking managerial compensation to performance and giving employees
stock options, and improving corporate accounting and reporting practices. Access
capital on economical terms



Value Chain, backbone of Common Era
  The value chain is replaced by a discreet series of functions performed by several
specialist independent entities,

  Specialist logistic companies ferry raw materials to companies, and finished
products , to intermediaries in the distribution channels- and even to customers.

 Experts in service and maintenance take care of the post sales experience

  The only way that the corporation ultimately cope with the rapid fluctuations in
demand and still protect its profits will be by leveraging economies of scale, in
sourcing manufacturing and selling.

 Thus individual entities of the deconstructed value chain grow larger , become
immensely profitable, and enjoy huge cash flows.

 Direction in which M&A will flow : Integration replaces consolidation



Value Chain is different in the Common Era
Research :Companies increases to outsource their R&D jobs

Sourcing & Manufacturing : Large contract manufacturers emerge, to manufacture
products for several companies, who could be even competitors

Logistics: become a management discipline. Logistics companies have to acquire
ability to deal with several transactions

Marketing: Brand is substitute of perfect information and includes pre and post
purchase behavior. Product life cycles will crash

Sales and Distribution: marketing will lead the brand management and customer
relationships, making critical decisions related to markets and channels Sales and
Distribution? out sourced ? Socially active??

Staff Functions: Companies outsource , almost entirely, staff functions like HR and
Finance and to focus on value added work


Leadership in the Common Era
  Leadership is ENERGY which provides Vision, strategy and objectives to a group,
whether a small company or a nation

  A major challenge of leadership is to identify- or create - common ground where
diverse interest of followers can be made to overlap

  Successful leadership instill a sense of self confidence in followers.
Communication of the Organization’s vision, goals and principles is the adhesive
that binds a leader’s efforts

  Establishing the appropriate behavioral and reward structure is a critical task for a
leader.

  The major test of corporate leaders was in managing the Government and
bureaucracy, today’s leadership challenges are concentrated on competitive
dynamics ,domestic as well global

  Business restructuring , focus on core competencies , business process redesign
are , thus, the key tasks forced on Indian business


Re-shape the environment of tomorrow’s leaders

  Globalization; constant , discontinuous, change; a revolution in InfoTech

  The drill of command and control is giving way to bonds of trust and support.
Vertical structures are being replaced by lateral, informal and inherently horizontal
essence of a networked organization

  Leaders are expected to make things happen, either on their own or through
others. They will have to master the art of forming and managing teams.

  Leaders will be known by :
•  Lesser for what they say, more for what they deliver.
•  Less by their title and position, and more by their expertise and competence.
•  Less by what they control , and more by what they shape.
•  Less by the goals they set, and more by the mindsets they build.
•  And both for their personal credibility and organizational capabilities



People Skills in the 21st Century
  People skills are increasingly becoming very important in modern management
practices. Companies need people who have three things:

  Conceptual Thinking,
  Analytical Tools
  People Skills.

  The tools are used to analyze the problem and the people skills are used to
negotiate well with your clients and colleagues

  We should focus a lot on team work . B-Schools need to create an environment
where people interact extensively with each other

  There are three kind of intelligence- 1. mental, 2. emotional and 3. moral- and the
body , mind and soul should represent each one of them, respectively

  The workshop will teach students to utilize all these to make better decision.



Basic tenets of Leadership in 21st century,

  Leadership style transformational and transactional

  Transactional leadership rely on practical guidance, clarify roles and tasks of
followers and maintain reward and reinforcement system

  Transformational leaders more capable of changing the values, beliefs and vision
of their followers, pay individualized attention to their followers and inspire and
motivate them to transcend self interest and work towards the greater common
good or shared vision.

  Millennial leaders not be transactional managers but transformational leaders who
will work with , and through , their people, using tools such as self directing teams,
rotating team leadership, and participative decision making . Empowerment will be
a moving spirit behind this team based leadership



Reputation to overall gains
Sachin Bansal
Strategically connected with clients, engaging and
involving them:

• How to get closer to customers?

• To build brand awareness and enhance loyalty?

• To position new products and services for the effective
market penetration?

• To fulfill what customers really desire?

Specialties

Brand Strategy, business entry & planning, product
Crafting, Operationalizing and
development, internet marketing, trade distribution, Implementing Growth
public private partnerships, sustainable tourism Strategies to maximize
management and investment promotion. opportunities in emerging
geographies;
experience as my strong
resource and capability


SACHIN BANSAL- Chief Explorer
INDIA : +91 97111 90192

sb@creatingdemand.org
www.creatingdemand.org
facebook.com/creatingdemand

DELHI LONDON MELBOURNE NEW YORK ITALY

Enhancing business profitability….


Business Growth by Millennium Leaders

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