Publishers extend their business to multiple other communication channels! What does that mean for the Publisher´s system´s provider?

1. Axel Hoehnke Managing Partner sembassy a@sembassy.com +49 173 9528000 The Full Picture for AdServing on multiple Screens Future Systems Requirements to AdServing & Yield Monetization

2. Publishers will extend their business to multiple other communication channels! Web goes IPTVMobile goes webWeb goes performance Cross Media gets famous … What does that mean for the Publisher´s system´s provider (… not to get mad)?

3. Data from all Channels must be integrated Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks.

4. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. AdServing Core Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. The AdServing Basics

5. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. AdServing for web Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. must work on the web

6. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. AdServing for Mobile Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. include mobile

7. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. AdServing for IPTV Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. include IPTV

8. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. enable cooperation with networks Multi Network Interface

9. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. enable enhanced business models Marketplace

10. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. enable enhanced Yield Management Enhanced Yield Management

11. Web IPTV Mobile Workflow optimization Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. enable workflow optimization

12. Web IPTV Mobile Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. Targeting Analytics Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Ad placement optimization, eCPM management, remnant inventory management through ad networks. Integrate data from 3rd party systems

13. Web IPTV Mobile Workflow optimization Unified Sales Management System Convergent sales, inventory forecasts and reporting. Strategic Ad Server Partner – High level intelligence Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria. AdServing for IPTV AdServing Core AdServing for web Targeting Analytics Web Ad Serving IPTV ad serving Mobile Ad Serving User Identification & Targeting Unique and cross identification and targeting. Low level intelligence web ad delivery. Low level intelligence mobile ad delivery. Low level intelligence IPTV ad delivery. Publisher Yield Management Optimization Marketplace Enhanced Yield Management Multi Network Interface Ad placement optimization, eCPM management, remnant inventory management through ad networks. to provide Publisher with the Full Picture

14. Sounds easy? Axel Hoehnke Managing Partner sembassy a@sembassy.com +49 173 9528000