The document summarizes the winners of the 2011 World Young Reader Prize awarded by the World Association of Newspapers and News Publishers (WAN-IFRA). There were winners in several categories including Brand, Editorial, Making the News, Newspapers in Education, and Public Service. Top winners and special mentions were recognized for projects that promoted innovation, sustainability and transferability in engaging young readers. The Wall Street Journal won the top Editorial prize for an investigation into how companies track children online.

1. The 2011
World Young
Reader Prize
Celebration
Vienna, Austria • 12 October 2011
www.wan-ifra.org

2. FINDING EXCELLENCE
WORLD ASSOCIATION OF NEWSPAPERS AND NEWS PUBLISHERS
The World Young Reader Prizes
√ Begun 1998
√ Core categories: editorial, public service,
brand, making the news, newspapers in
education and newspaper of the year
√ Top winners, jury commendations,
special mentions (24 in all for 2011)
√ What the judges seek: Innovation,
sustainability and transferability
SINCE 2003, WITH THE SUPPORT OF
© 2011 WAN-IFRA |

3. As part of the Young Reader Round Table
at the
63rd World Newspaper Congress
&
18th World Editors Forum
© 2011 WAN-IFRA |

4. Supported by Norske Skog, the
Norway-based global paper
producer, since 2003.
© 2011 WAN-IFRA |

5. Keynote
speaker:
Jacob Mathew
WAN-IFRA
President
Moderator: Aralynn
McMane
Executive Director
WAN-IFRA Young2011 WAN-IFRA |
©
Readership Development

6. THE 2011 WORLD
YOUNG READER PRIZE
THE NATASA PRIZE
FOR PRINTING PLANTS
www.wan-ifra.org

7. THE WINNERS 2011
A VERY SPECIAL CATEGORY
√ Named after Natasa
THE Vuckovic Lesendric
NATASA (1966-2011), who led
PRIZE the WAN-IFRA –
UNESCO project to set
up an independent
distribution system and
a printing plant under
the Slobodan Milošević
régime in Serbia.
© 2011 WAN-IFRA |

8. THE WINNERS 2011
A VERY SPECIAL CATEGORY
√ While making
THE those operations
NATASA profitable and the
PRIZE best-run in the
country, Natasa also
made sure the plant
supported
programmes for
children to learn
about a free press.
© 2011 WAN-IFRA |

9. THE NATASA PRIZE
APM Print and Trans Press: The printing plant’s first day
© 2011 WAN-IFRA |

10. THE WINNERS 2011
FIRST LESSON
ABOUT NEWS
TOP WINNER for THE NATASA PRIZE
SINAG PRINTING & PUBLISHING
PHILIPPINES √ Publishes two
small weeklies
√ Runs free annual
youth workshops in
journalism
√ 1000 participants
arrived at first one!
(now allow 300)
CIRCULATION (combined): 2 000
© 2011 WAN-IFRA |

11. THE WINNERS 2011
FIRST LESSON
TOP WINNER for THE NATASA PRIZE ABOUT NEWS
SINAG PRINTING & PUBLISHING
PHILIPPINES
Accepting
the prize:
Raia E.
Dela Peña-
Landicho
& Ruel
Landicho
Publisher -
Owners
© 2011 WAN-IFRA |

12. THE 2011 WORLD
YOUNG READER PRIZE
BRAND
www.wan-ifra.org

13. THE WINNERS 2011
FIRST
BIKEATHON
SPECIAL MENTION for BRAND
I-NEXT, INDIA
√ 40,000+ rode their
bikes across India
√ Took place in 12
cities simultaneously
√ Editorial tie-ins
included celebrity and
biker’s column
CIRCULATION: 311 404
© 2011 WAN-IFRA |

14. THE WINNERS 2011
FIRST
BIKEATHON
JURY COMMENDATION for BRAND
I-NEXT, INDIA
Accepting the
prize:
Alok
Sanwal
CEO
© 2011 WAN-IFRA |

15. THE WINNERS 2011
FIRST
CAMPAIGN
JURY COMMENDATION for BRAND
MiD DAY, INDIA
√ Pledge mechanism
to promote tobacco-
free lifestyle
√ Street marketing
activities and branding
at cafes and theaters
√ Hourly SMS tips to
stop smoking
CIRCULATION: 2.5 MILLION
© 2011 WAN-IFRA |

16. THE WINNERS 2011
FIRST CHANCE
TOP WINNER for BRAND TO HELP
THE HINDU, INDIA
√ Challenged youth of
Chennai to donate 250
000 books in 5 days
√ Built a ‘wall’ of books
before they distributed
√ Leftovers were
recycled
CIRCULATION: 1.15 MILLION
© 2011 WAN-IFRA |

17. THE WINNERS 2011
FIRST CHANCE
TOP WINNER for BRAND TO HELP
THE HINDU, INDIA
Accepting the
prize:
Balaji
Kasturi
Managing
Director, Kasturi
& Sons Ltd.
© 2011 WAN-IFRA |

18. THE 2011 WORLD
YOUNG READER PRIZE
CONNECTING
WITH MOBILE
www.wan-ifra.org

19. THE WINNERS 2011
FIRST NEWS
PHOTO LESSON
SPECIAL MENTION for CONNECTING WITH MOBILE
JORNAL DE MANHÃ, BRAZIL
√ In-class mobile
photojournalism
workshop
√ Photographer
explained the basics
with students using
mobile phones
√ Part of “Use Mobile
in School” guide
CIRCULATION: 75 000
© 2011 WAN-IFRA |

20. THE 2011 WORLD
YOUNG READER PRIZE
EDITORIAL
www.wan-ifra.org

21. THE WINNERS 2011
FIRST GIFT FROM
GRANDPARENTS
JURY COMMENDATION for EDITORIAL
YOMIURI SHIMBUN, JAPAN
√ Joint-venture to
produce children’s
weekly
√ Special offer allows
grandparents to
purchase
subscriptions for
grandchildren
CIRCULATION: 10 MILLION
© 2011 WAN-IFRA |

22. THE WINNERS 2011
FIRST GIFT FROM
GRANDPARENTS
JURY COMMENDATION for EDITORIAL
YOMIURI SHIMBUN, JAPAN
Accepting the
prize:
Tetsuya
Tsuruhara
European Editor
© 2011 WAN-IFRA |

23. THE WINNERS 2011
FIRST HYBRID NEWS &
SOCIAL MEDIA
JURY COMMENDATION for EDITORIAL
DELOVOY PETERBURG, RUSSIA
√ Entered social
media realm with
online newspaper
√ Updated 24/7 with
staff of 5 and 200
contributors
CIRCULATION: 24 000
© 2011 WAN-IFRA |

24. THE WINNERS 2011
FIRST HYBRID NEWS &
SOCIAL MEDIA
JURY COMMENDATION for EDITORIAL
DELOVOY PETERBURG, RUSSIA
Accepting the
prize:
Irina
Kruzhilina
© 2011 WAN-IFRA |

25. THE WINNERS 2011
FIRST INTERACTION
SPECIAL MENTION for EDITORIAL
UNITED DAILY NEWS, TAIWAN
√ Weekly 20 page
publication for and by
students & teachers
√ Articles from other
publications rewritten
in Chinese for
students
CIRCULATION: 600 000
© 2011 WAN-IFRA |

26. THE WINNERS 2011
FIRST INTERACTION
SPECIAL MENTION for EDITORIAL
UNITED DAILY NEWS, TAIWAN
Accepting the
prize:
Chin Ching
Kang
Project Director
© 2011 WAN-IFRA |

27. THE WINNERS 2011
FIRST PERSONAL
WEEKLY
JURY COMMENDATION for EDITORIAL
KLEINE ZEITUNG, AUSTRIA
√ Launched an
innovative children’s
weekly
√ Stand alone
publication
√ Broke even in
second month after
launch
CIRCULATION: 18 000
© 2011 WAN-IFRA |

28. THE WINNERS 2011
FIRST PERSONAL
WEEKLY
JURY COMMENDATION for EDITORIAL
KLEINE ZEITUNG, AUSTRIA
Accepting the prize:
Hubert Patterer
Chief Editor
Walter Hauser
Marketing Director,
Subscriptions and
Services
Petra Prascsaics
Editor, Kleine
Kinderzeitung
© 2011 WAN-IFRA |

29. THE WINNERS 2011
FIRST LESSON
ON SECURITY
TOP WINNER for EDITORIAL
WALL STREET JOURNAL, USA
√ Investigation into
how companies
secretly track children
online
√ Many companies
changed policies
√ Law proposed
√ Story went global
CIRCULATION: 2.1 million
© 2011 WAN-IFRA |

30. THE WINNERS 2011
FIRST LESSON
ON SECURITY
TOP WINNER for EDITORIAL
WALL STREET JOURNAL, USA
Accepting the
prize:
Steve
Stecklow
Senior Writer
and Deputy
Bureau Chief,
Boston
© 2011 WAN-IFRA |

31. THE 2011 WORLD
YOUNG READER PRIZE
MAKING
THE NEWS
www.wan-ifra.org

32. THE WINNERS 2011
FIRST INTERVIEW
SPECIAL MENTION for MAKING THE NEWS
KURJER SREDA BERSDSK,
RUSSIA
√ Students interviewed
veterans about the
65th anniversary of the
WWII
√ Living history project
produced online and in
print
CIRCULATION: 5 020
© 2011 WAN-IFRA |

33. THE WINNERS 2011
FIRST PRINTED
PAPER FOR ME
SPECIAL MENTION for MAKING THE NEWS
POLSKAPRESSE, Poland
√ Students make
Polska Junior on
template from
newspaper
√ Journalists assist
and advise
√ 50 best editions
get printed
CIRCULATION (group): 2.4 MILLION
© 2011 WAN-IFRA |

34. THE WINNERS 2011
FIRST PRINTED
PAPER FOR ME
SPECIAL MENTION for MAKING THE NEWS
POLSKAPRESSE, Poland
Accepting the prize:
Magdalena
Chudzikiewicz
Marketing & PR
Director
Marcin Bialek
Marketing Director,
OPERON
© 2011 WAN-IFRA |

35. THE WINNERS 2011
FIRST CHANCE
TO DO PAGE 1
JURY COMMENDATION for MAKING THE NEWS
HEILBRONNER STIMME
GERMANY
√ On Universal
Children’s Day,
students did their
own front page
√ Readers chose
which one they liked
best
CIRCULATION: 92 000
© 2011 WAN-IFRA |

36. THE WINNERS 2011
FIRST CHANCE
TO DO PAGE 1
SPECIAL MENTION for MAKING THE NEWS
HEILBRONNER STIMME
GERMANY
Accepting the
prize:
Fiona
Drewnitzky
Project Manager
Children & Youth
© 2011 WAN-IFRA |

37. THE WINNERS 2011
FIRST E-PAPER DESIGN
JURY COMMENDATION for MAKING THE NEWS
DIARIO HOY DE EXTREMADURA,
(GRUPO VOCENTO), SPAIN
√ International student
competition to create
digital newspaper
√ Registration and
publication of
competition drives
traffic to website
CIRCULATION: 24 000
© 2011 WAN-IFRA |

38. THE WINNERS 2011
FIRST E-PAPER DESIGN
JURY COMMENDATION for MAKING THE NEWS
DIARIO HOY DE EXTREMADURA,
(GRUPO VOCENTO), SPAIN
Accepting the prize:
Miguel Angel Jaraiz
General Manager
Hoy.es
:
© 2011 WAN-IFRA |

39. THE WINNERS 2011
TOP WINNER for MAKING THE NEWS
DIÁRIO DE NOTÍCIAS & JORNAL
DE NOTÍCIAS, PORTUGAL
√ Media Labs at two
newspapers
√ School classes learn
about news
√ Support from EU,
Education Ministry
√ 200 students/day
FIRST LESSON CIRCULATION: Diário de Notícias ( Lisbon, 23 675) and
Jornal de Notícias (Oporto, 88 436)
ABOUT NEWS
© 2011 WAN-IFRA |

40. THE WINNERS 2011
FIRST LESSON
ABOUT NEWS
TOP WINNER for MAKING THE NEWS
DIÁRIO DE NOTÍCIAS & JORNAL DE
NOTÍCIAS, PORTUGAL
Accepting the prize:
Alexandre Nilo Fonseca
Head of Marketing,
Controlinveste © 2011 WAN-IFRA |

41. THE 2011 WORLD
YOUNG READER PRIZE
NEWSPAPERS IN
EDUCATION (NIE)
www.wan-ifra.org

42. THE WINNERS 2011
FIRST
MOBILIZATION
JURY COMMENDATION for NEWSPAPERS IN EDUCATION (NIE)
A GAZETA, BRAZIL
√ Used news to teach
students about city’s
historical and cultural
heritage
√ Loss of historic
houses helped teach
students about
preservation
CIRCULATION: 60 000
© 2011 WAN-IFRA |

43. THE WINNERS 2011
FIRST
MOBILIZATION
JURY COMMENDATION for NEWSPAPERS IN EDUCATION (NIE)
A GAZETA, BRAZIL
Accepting the
prize:
Alvaro
Moura
Director,
A Gazeta
© 2011 WAN-IFRA |

44. THE WINNERS 2011
FIRST USE OF
A NEWSPAPER
TOP WINNER for NEWSPAPERS IN EDUCATION (NIE)
GAZETA DO POVO, BRAZIL
√ Valid proof of
positive academic
impact of using
newspapers in schools
√ Latest aspect of a
multi-faceted, solid
programme
CIRCULATION: 60 000
© 2011 WAN-IFRA |

45. FIRST USE OF THE WINNERS 2011
A NEWSPAPER
TOP WINNER for NEWSPAPERS IN EDUCATION (NIE)
GAZETA DO POVO, BRAZIL
Accepting the prize:
Maria Sandra Gonçalves Teixeira
© 2011 WAN-IFRA |
Managing Editor

46. THE 2011 WORLD
YOUNG READER PRIZE
PUBLIC SERVICE
www.wan-ifra.org

47. THE WINNERS 2011
FIRST CHANCE TO
DESIGN
JURY COMMENDATION for PUBLIC SERVICE
KOMPAS DAILY, INDONESIA
√ Competition to
create library and
reading garden in
unused spaces
√ Students chose
location, learned how
to run a library and
designed programs
CIRCULATION: 1,475,562 (weekdays), 2,084,060
(weekends)
© 2011 WAN-IFRA |

48. THE WINNERS 2011
FIRST CHANCE TO
DESIGN
JURY COMMENDATION for PUBLIC SERVICE
KOMPAS DAILY, INDONESIA
Accepting the
prize:
Titus Kitot
Business &
Development
Research
Manager
© 2011 WAN-IFRA |

49. THE WINNERS 2011
FIRST CHANCE
JURY COMMENDATION for PUBLIC SERVICE
TO PLANT
MATHRUBHUMI DAILY, INDIA
√ To teach about
preservation, created
SEED Clubs to plant
saplings
√ Also educated about
energy conservation &
recycling
√ 5k schools
participated
CIRCULATION: 1,203,726
© 2011 WAN-IFRA |

50. THE WINNERS 2011
FIRST CHANCE
TO PLANT
JURY COMMENDATION for PUBLIC SERVICE
MATHRUBHUMI DAILY, INDIA
M.P. Veerendrakumar, Chairman & Managing Director
© 2011 WAN-IFRA |
P.V. Chandran, Managing Editor

51. THE WINNERS 2011
FIRST CHANCE
TO PROBE
JURY COMMENDATION for PUBLIC SERVICE
SOUTH CHINA MORNING POST,
HONG KON CHINA
√ Youth reporters
interviewed elderly
citizens about city’s
past
√ Teams pitched
stories to paper, best
selected and
published
CIRCULATION: 30,000 (weekday), 81,827 (Sunday)
© 2011 WAN-IFRA |

52. THE WINNERS 2011
FIRST CHANCE
TO PROBE
JURY COMMENDATION for PUBLIC SERVICE
SOUTH CHINA MORNING POST,
HONG KONG, CHINA
Accepting the
prize:
Susan
Ramsay
Editor
Young Post
© 2011 WAN-IFRA |

53. THE WINNERS 2011
TOP WINNER for PUBLIC SERVICE
GLÅMDALEN, NORWAY
√ Politisk Pepper to
increase political
awareness among
youth ages 14-25
√ Key was youth
reporter team
√ Association aided
FIRST
CIRCULATION: 18 531
POLITICAL
INVOLVEMENT © 2011 WAN-IFRA |

54. FIRST
THE WINNERS 2011
POLITICAL
INVOLVEMENT
TOP WINNER for PUBLIC SERVICE
GLÅMDALEN, NORWAY
Accepting the prize:
Terje Sundby, Pepper Co-cordinator
Erling Brøndmo, former Editor-in-Chief
© 2011 WAN-IFRA |
Eivind Lid, Editor-in-Chief

55. THE 2011 WORLD
YOUNG READER PRIZE
ENDURING
EXCELLENCE
www.wan-ifra.org

56. THE WINNERS 2011
FIRST CRITICAL
THINKING
SPECIAL MENTION for ENDURING EXCELLENCE
SÜDKURIER, GERMANY
√ 9k students receive
free copies of full
newspaper
√ Class room visits and
exercises help students
learn to analyze
√ Students produce
their own pages
CIRCULATION: 133 000
© 2011 WAN-IFRA |

57. THE WINNERS 2011
FIRST CRITICAL
THINKING
SPECIAL MENTION for ENDURING EXCELLENCE
SÜDKURIER, GERMANY
Accepting the
prize:
Günter
Ackermann
Deputy Chief
Editor
© 2011 WAN-IFRA |

58. THE WINNERS 2011
FIRST MULTI-
PLATFORM
SPECIAL MENTION for ENDURING EXCELLENCE PAPER FOR ME
CHICAGO TRIBUNE, USA
√ Paid student
editorial staff
completely controls
content
√ Weekly print edition
complemented by
online resources and
social media
CIRCULATION: 437 000
© 2011 WAN-IFRA |

59. THE 2011
WORLD YOUNG
READER PRIZE
Young Reader
Newspaper of the Year
www.wan-ifra.org

60. THE WINNERS 2011
FIRST POLL
ASKING ME
NEWSPAPER OF THE YEAR:
JAWA POS, INDONESIA
√ Daily youth section
since 2000
√ Daily survey of
500-1000 youth
√ Regular activities
that truly connect
CIRCULATION: 400 000
© 2011 WAN-IFRA |

61. THE WINNERS 2011
FIRST POLL
ASKING ME
NEWSPAPER OF THE YEAR:
JAWA POS, INDONESIA
Accepting the prize:
© 2011 WAN-IFRA |
Azrul Ananda, Director

62. THE WINNERS 2011
NEWSPAPER OF THE YEAR
JAWA POS, INDONESIA
The Jawa Pos staff cheering section in Vienna
© 2011 WAN-IFRA |

63. Above: Winners gather on stage, Below: Trophies for top prizes were created
by Paris artist Paule Kingleur using copies of their newspapers.
© 2011 WAN-IFRA |

64. THE AWARDS FOR 2012
DEADLINE:
15 April 2012
PRESENTATION
1 WAN-IFRA
st
Asia Pacific
Young Reader Summit
Bangkok, 10-11 July 2010
© 2011 WAN-IFRA |