Slides from Facebook visit - 7 April as part of #DME14

2. Facebook Update
2014

3. Trends News Feed Honoring
your content

4. Trends

6. Gobal Monthly Active Users
Facebook users transitioning from desktop to mobile
751M
54%YOY growth
Source: Facebook earnings call, May 2013

7. 62%of smartphone owners
consume news on their device
each week, 36% do so each day
Most people now use their
mobile phones for news
Source: Pew “State of News Media 2012”

8. Facebook is an important
source of mobile news
Source: Pew “State of News Media 2012”
67%of smartphone owners
follow news recommendations
from Facebook

9. Facebook is an important
source of mobile news
Source: Pew “State of News Media 2012”
67%of smartphone owners
follow news recommendations
from Facebook

10. Overall, more news being discovered
through Facebook
Major news websites in the U.S. now
get 23%of external traffic from Social
Source: Simple Reach, May 2013

11. Facebook drives more traffic
Facebook drives
2.5x more traffic
than Twitter

12. Content lives longer on Facebook

13. Facebook drives users back to news sites
Majority of people (77%) follow news links to consume the full story
Source: Pew “State of News Media 2012”

14. Facebook drives users back to news sites
Majority of people (77%) follow news links to consume the full story

16. 60%return daily
1.1B 751M
Source: Facebook earnings call, May 2013

18. 80M
interactions about the
Boston Marathon
bombings on 4/15.

19. News Feed

20. Most time is spent on News Feed

21. Most time is spent on News Feed

22. Getting the
most from
News Feed

23. Cultivate an active community for
your Page
•Highlight breaking news
•Use a conversational tone, find
your voice
•Provide analysis and
commentary on link shares
•Ask questions & respond
•Share visual content
• Vary your post type

24. Post shareable content
The most sharable
content….
•is personal
•expresses identity
•is visual

25. Nail your headline and test relentlessly
“The difference between a good
headline and a bad headline can be
just massive…we see 20% difference,
50% difference, 500% difference. A
really excellent headline can
make something go viral.”
– Peter Koechley, Upworthy

26. Make your content easy to share

27. Make sure your content looks
great when shared

28. Make sure your content looks great
when shared
ADDITIONAL
BASIC

29. iOS
SDK 3.8

30. ▪ People can share to News Feed and
Timeline without logging in
▪ They can tag friends and places in story
for additional context and distribution
▪ Developers can use custom actions to
tell stories through the Open Graph
Native Share Dialog

31. App attribution
iOS 6 Share Sheet
Story attributed to iOS
Native Share Dialog
Story attributed to your App

32. Honoring
your content

33. 24 Tiny Turtles Who Need a Reality Check!
huffingtonpost.com!
All these little turtles have two things in
common: 1. They’re very tiny.!
Wow, super tiny!
Wow, super tiny!
24 Tiny Turtles Who Need...!
huffingtonpost.com

34. 24 Tiny Turtles Who Need a Reality
Check!
huffingtonpost.com

35. The Four Pillars of Publishing on Facebook
Create engaging content people will share, and test it
Make it easy to share your content from your site
Optimize OG tags so content looks great when shared
Cultivate an active community for your page

36. Resources for News
•Portal: Case studies, best practices and more
developers.facebook.com/media
•Page: Facebook related announcements and updates
facebook.com/fbmedia
• Group: News, media and publishing & Facebook
facebook.com/groups/329990863789747