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Excel Training for effective
data analysis and visualisation
Joern Steinz / SkillDay.de
Training	
  Content	
  
2	
   SD SkillDay.de
Data	
  analysis	
  
Func4ons	
  and	
  
calcula4ons	
  
Data	
  
visualiza4on	
  
1
Table	
  forma<ng	
  
3	
   SD SkillDay.de
2
3
Get	
  a	
  worksheet	
  that	
  is	
  clean,	
  visually	
  appealing,	
  and	
  interac7ve.	
  
Do	
  this	
  with	
  every	
  data	
  export	
  to	
  Excel!	
  	
  
•  Click	
  in	
  data	
  >	
  select	
  table	
  tab	
  >	
  open	
  insert	
  
table	
  with	
  or	
  without	
  headlines	
  
•  Excel	
  will	
  auto-­‐detect	
  the	
  borders	
  of	
  your	
  
table	
  	
  
•  Hide	
  or	
  delete	
  columns	
  you	
  are	
  not	
  going	
  to	
  
use	
  (right	
  click	
  on	
  columns)	
  
•  Auto	
  expand	
  the	
  column	
  widths	
  (double-­‐click	
  
on	
  any	
  column	
  separator)	
  
•  Remove	
  gridlines	
  (Layout	
  >	
  4ck	
  off	
  gridlines)	
  
•  Freeze	
  headline	
  cells	
  to	
  enable	
  scrolling	
  with	
  
fixed	
  headlines	
  (Layout	
  >	
  fix	
  cells)	
  
The	
  best	
  benefit	
  to	
  forma<ng	
  your	
  data	
  as	
  a	
  table,	
  is	
  the	
  
mul4plicity	
  of	
  sort	
  and	
  filter	
  op7ons	
  it	
  offers.	
  
	
  
Sor4ng	
  Op4ons	
  (1/3)	
  
4	
   SD SkillDay.de
Excel	
  offers	
  three	
  ways	
  to	
  sort	
  your	
  table	
  
•  Click	
  on	
  the	
  triangle	
  in	
  the	
  column’s	
  heading	
  you	
  
want	
  to	
  sort	
  the	
  table	
  by,	
  then	
  choose	
  your	
  sort	
  
op4on	
  at	
  the	
  top	
  of	
  the	
  menu.	
  
•  Op4ons:	
  
1.  Smallest	
  to	
  Largest	
  (or	
  vice	
  versa)	
  
2.  Colour	
  (you	
  need	
  to	
  apply	
  condi4onal	
  
forma<ng	
  first	
  to	
  get	
  a	
  colour,	
  e.g.	
  format	
  
the	
  top	
  10%	
  with	
  a	
  colour)	
  	
  
3.  Custom	
  (if	
  you	
  want	
  to	
  sort	
  by	
  more	
  than	
  
one	
  value)	
  
Sor4ng	
  Op4ons	
  (2/3)	
  
5	
   SD SkillDay.de
Sort	
  by	
  cell	
  colour	
  
•  Get	
  the	
  colour	
  from	
  Start	
  >	
  Condi4onal	
  
Forma<ng	
  >	
  Top/Bo[om	
  Rules	
  1
2
•  Sort	
  the	
  column	
  by	
  cells	
  with	
  a	
  colour	
  
fill.	
  In	
  the	
  example:	
  If	
  you	
  wanted	
  the	
  
keywords	
  with	
  the	
  highest	
  click	
  rate	
  to	
  
float	
  to	
  the	
  top	
  of	
  the	
  table,	
  simply	
  
click	
  on	
  the	
  yellow	
  bar	
  under	
  sort	
  by	
  
cell	
  colour.	
  
Sor4ng	
  Op4ons	
  (3/3)	
  
6	
   SD SkillDay.de
Custom	
  sor7ng	
  enables	
  you	
  to	
  sort	
  by	
  more	
  than	
  one	
  value.	
  
Prac4ce:	
  Sort	
  first	
  by	
  top	
  10%	
  click	
  rate	
  and	
  then	
  by	
  impressions.	
  	
  
1
2
3
4
Filtering	
  Op4ons	
  	
  
7	
   SD SkillDay.de
Filter	
  op7ons	
  hide	
  rows	
  based	
  on	
  the	
  criteria	
  you	
  choose.	
  
Prac4ce:	
  Filter	
  all	
  searches	
  that	
  contain	
  the	
  word	
  „WordPress“.	
  	
  
•  A	
  great	
  useful	
  filter	
  is	
  the	
  text	
  
filter.	
  It	
  allows	
  to	
  filter	
  out	
  all	
  
phrases	
  in	
  a	
  column	
  that	
  
contain	
  a	
  certain	
  keyword.	
  
•  Filters	
  can	
  be	
  released	
  again	
  by	
  
clicking	
  the	
  clear	
  filter	
  in	
  the	
  
filter	
  menu.	
  
1
2 3
Text	
  to	
  columns	
  
8	
   SD SkillDay.de
Great	
  tool	
  to	
  break	
  up	
  data	
  of	
  any	
  type	
  into	
  cells,	
  e.g.	
  if	
  you	
  copy	
  
data	
  from	
  a	
  PDF	
  file.	
  
•  Right	
  click	
  on	
  column	
  with	
  data	
  and	
  format	
  data	
  
as	
  text	
  
•  Select	
  data	
  >	
  (shortcut	
  cmd	
  +	
  shif	
  +	
  arrow	
  key	
  
down)	
  >	
  go	
  to	
  data	
  >	
  select	
  text	
  to	
  columns	
  
•  In	
  the	
  menu	
  that	
  opens	
  select	
  delimited	
  
(getrennt)	
  
•  Next	
  select	
  space	
  as	
  a	
  delimiter	
  for	
  our	
  example	
  
•  Click	
  finish	
  
Data	
  source:	
  h[p://www.bmi.bund.de/SharedDocs/Downloads/DE/
Nachrichten/Pressemi[eilungen/2014/06/
PKS2013.pdf;jsessionid=C631643A0195F60CDA85223034B0B418.2_cid295?
__blob=publica4onFile	
  
9	
   SD SkillDay.de
1
2
3
4
Heatmaps	
  
10	
   SD SkillDay.de
Powerful	
  feature	
  in	
  Excel	
  to	
  highlight	
  intensi7es	
  
•  Highlight	
  data	
  
•  Go	
  to	
  start	
  >	
  condi4onal	
  forma<ng	
  
•  Select	
  colour	
  scales	
  	
  
Data	
  source:	
  h[p://www.bmi.bund.de/SharedDocs/Downloads/DE/
Nachrichten/Pressemi[eilungen/2014/06/
PKS2013.pdf;jsessionid=C631643A0195F60CDA85223034B0B418.2_cid295?
__blob=publica4onFile	
  
Sparklines	
  	
  
11	
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Use	
  sparklines	
  for	
  quick	
  trend	
  analyses	
  	
  
1 •  Click	
  in	
  cell	
  where	
  you	
  like	
  the	
  sparkline	
  to	
  
appear	
  
•  Choose	
  diagrams	
  >	
  sparklines	
  
•  Modify	
  line	
  strength	
  (e.g.	
  1)	
  
•  Add	
  markers	
  for	
  high	
  &	
  low	
  points	
  
•  Change	
  marker	
  colours	
  to	
  meet	
  your	
  needs	
  
•  Drag	
  down	
  format	
  along	
  all	
  rows	
  of	
  your	
  table	
  
2
Condi4onal	
  Forma<ng	
  	
  	
  
12	
   SD SkillDay.de
Effec7ve	
  tool	
  to	
  quickly	
  highlight	
  cells	
  based	
  on	
  certain	
  criteria	
  
Condi4onal	
  Forma<ng	
  (1/3)	
  	
  
13	
   SD SkillDay.de
Prac7ce	
  1:	
  Show	
  which	
  keywords	
  rank	
  on	
  page	
  1,	
  2	
  and	
  3	
  on	
  
Google	
  with	
  traffic	
  lights	
  icons	
  
1
2
3
4
Condi4onal	
  Forma<ng	
  (2/3)	
  	
  
14	
   SD SkillDay.de
Prac7ce	
  1:	
  Show	
  which	
  keywords	
  rank	
  on	
  page	
  1,	
  2	
  and	
  3	
  on	
  
Google	
  with	
  traffic	
  lights	
  icons	
  
1
23
Condi4onal	
  Forma<ng	
  (3/3)	
  	
  
15	
   SD SkillDay.de
Prac7ce	
  1:	
  Sort	
  icons	
  in	
  order	
  
1
2
3
4 5 6 7
Condi4onal	
  Forma<ng	
  
16	
   SD SkillDay.de
Prac7ce	
  2:	
  Highlight	
  only	
  the	
  cells	
  with	
  an	
  arrow	
  icon	
  that	
  have	
  a	
  
click	
  rate	
  >	
  20%	
  and	
  lower	
  than	
  5%	
  	
  
1
2 3
Condi4onal	
  Forma<ng	
  
17	
   SD SkillDay.de
Prac7ce	
  3:	
  Only	
  highlight	
  cells	
  with	
  more	
  than	
  300	
  impressions	
  
1 2
3
4
Pivot	
  table	
  
18	
   SD SkillDay.de
Setup	
  and	
  grouping	
  of	
  dates	
  to	
  analyse	
  massive	
  sets	
  of	
  data	
  
1
3
4
2
What	
  you	
  
want	
  to	
  
analyse	
  	
  
Row	
  data	
  
Column	
  
data	
  
To	
  group	
  dates	
  in	
  
month,	
  right	
  click	
  
in	
  dates,	
  then	
  
select	
  grouping	
  =>	
  
months	
  
Source	
  of	
  data:
h[ps://www.anniely4cs.com/blog/excel-­‐4ps/how-­‐to-­‐create-­‐and-­‐customize-­‐pivot-­‐tables-­‐in-­‐excel/	
  
VLookup	
  (SVerweis)	
  
19	
   SD SkillDay.de
Finds	
  a	
  value	
  in	
  a	
  column	
  to	
  the	
  right	
  of	
  a	
  search	
  criteria,	
  e.g.	
  
what	
  is	
  the	
  ranking	
  posi7on	
  for	
  the	
  term	
  “WordPress	
  Seminar”?	
  	
  
1.	
  Create	
  
help	
  table	
  
2.	
  Click	
  in	
  cell	
  
where	
  you	
  like	
  to	
  
see	
  the	
  results	
  
3.	
  Open	
  
func7on	
  
assistant	
  
4.	
  Search	
  for	
  
VLookup	
  
5.	
  Search	
  criteria	
  
from	
  help	
  table	
  
(1)	
  
6.	
  Select	
  the	
  
whole	
  table	
  
7.	
  Column	
  
number	
  where	
  
the	
  result	
  will	
  be	
  
found	
  8.	
  Always	
  enter	
  
“0”	
  to	
  get	
  an	
  
exact	
  value	
  
Coun4f	
  (Zählenwenn)	
  
20	
   SD SkillDay.de
Powerful	
  func7on	
  to	
  count	
  the	
  frequency	
  of	
  a	
  certain	
  value.	
  
Prac7ce:	
  Analyse	
  survey	
  results	
  “how	
  did	
  you	
  like	
  the	
  event?”	
  
1.	
  Click	
  in	
  cell	
  where	
  
the	
  result	
  	
  should	
  
appear	
  
2.	
  Open	
  func7on	
  
assistant	
  (func7ons	
  
(formeln)	
  =>	
  
func7on	
  assistant	
  
3.	
  Search	
  for	
  coun7f	
  
4.	
  Select	
  the	
  data	
  
range	
  that	
  contains	
  
the	
  desired	
  values	
  	
  5.	
  Enter	
  cell	
  that	
  
contains	
  the	
  criteria	
  
that	
  should	
  be	
  
counted	
  
Frequency	
  (Häufigkeit)	
  
21	
   SD SkillDay.de
Counts	
  frequency	
  of	
  a	
  certain	
  value	
  up	
  to	
  a	
  BREAK	
  POINT	
  (limit).	
  
Prac7ce:	
  How	
  many	
  keywords	
  rank	
  on	
  posi7ons	
  1-­‐3,	
  4-­‐7,	
  8-­‐10?	
  
1.	
  Define	
  break	
  
points	
  
2.	
  Select	
  cell	
  for	
  
coun7ng	
  results	
   3.	
  Open	
  frequency	
  
func7on	
  in	
  
func7on	
  assistant	
  
4.	
  Select	
  range	
  in	
  
table	
  that	
  contains	
  
search	
  criteria	
  
5.	
  Enter	
  cell	
  that	
  
contains	
  break	
  
point	
  
6.	
  Calculate	
  values	
  for	
  
ranges	
  by	
  substrac7ng	
  
the	
  afore	
  frequency,	
  
e.g.	
  “range	
  4-­‐7”	
  =	
  131	
  	
  
(180-­‐49)	
  
Goal	
  seek	
  (Zielwertsuche)	
  (1/2)	
  
22	
   SD SkillDay.de
Useful	
  func7on	
  to	
  calculate	
  a	
  required	
  value	
  to	
  meet	
  a	
  certain	
  goal.	
  
Prac7ce:	
  What	
  quan7ty	
  must	
  be	
  sold	
  in	
  March	
  to	
  hit	
  our	
  Q1	
  target?	
  
	
  
1.	
  Create	
  the	
  sum	
  product	
  
of	
  the	
  current	
  revenues	
  
2.	
  Go	
  to	
  data	
  and	
  select	
  
what-­‐if-­‐analysis	
  
3.	
  Choose	
  the	
  goal	
  seek	
  
func7on	
  
Goal	
  seek	
  (Zielwertsuche)	
  (2/2)	
  
23	
   SD SkillDay.de
4.	
  The	
  cell	
  that	
  contains	
  	
  
the	
  formula	
  (here	
  the	
  
sum	
  product	
  func7on)	
  
6.	
  Enter	
  variable	
  cell	
  (the	
  
value	
  we	
  are	
  looking	
  for)	
  
5.	
  Enter	
  target	
  
value	
  
Useful	
  func7on	
  to	
  calculate	
  a	
  required	
  value	
  to	
  meet	
  a	
  certain	
  goal.	
  
Prac7ce:	
  What	
  quan7ty	
  must	
  be	
  sold	
  in	
  March	
  to	
  hit	
  our	
  Q1	
  target?	
  
	
  
Data	
  table	
  (break-­‐even-­‐analysis)	
  (1/2)	
  
24	
   SD SkillDay.de
What-­‐if-­‐analysis	
  to	
  show	
  results	
  for	
  many	
  scenario	
  at	
  once.	
  
Prac7ce:	
  Find	
  break	
  even	
  points	
  for	
  price	
  /	
  quan7ty	
  combina7ons.	
  
	
  
1.	
  Set	
  up	
  profit	
  
equia7on	
  
2.	
  Create	
  a	
  table	
  
with	
  all	
  possible	
  
combina7ons	
  of	
  
price	
  and	
  quan7y	
  
3.	
  Enter	
  profit	
  
equia7on	
  and	
  
highlight	
  the	
  
en7re	
  table	
  
4.	
  Go	
  to	
  
Data	
  =>	
  
Pivot	
  
Table	
  =>	
  
Data	
  Table	
  
5.	
  Enter	
  cell	
  for	
  
row	
  (click	
  on	
  cell	
  
that	
  contains	
  the	
  
price	
  in	
  our	
  
example)	
  
6.	
  Enter	
  cell	
  for	
  
column	
  
(quan7ty)	
  
Data	
  table	
  (break-­‐even-­‐analysis)	
  (2/2)	
  
25	
   SD SkillDay.de
What-­‐if-­‐analysis	
  to	
  show	
  results	
  for	
  many	
  scenario	
  at	
  once.	
  
Prac7ce:	
  Find	
  break	
  even	
  points	
  for	
  price	
  /	
  quan7ty	
  combina7ons.	
  
	
  
Apply	
  condi7onal	
  
formalng	
  	
  to	
  
results	
  (colour	
  
scales)	
  and	
  set	
  
yellow	
  value	
  to	
  0	
  
Make	
  a	
  trend	
  stand	
  out	
  
26	
   SD SkillDay.de
Deconstruct	
  Excel´s	
  standard	
  charts,	
  isolate	
  data,	
  reconstruct	
  
with	
  what	
  you	
  need	
  for	
  your	
  message,	
  use	
  colour	
  strategically	
  	
  
Source:	
  Data	
  from	
  the	
  blog	
  “Storytelling	
  with	
  data”,	
  Cole	
  Nussbaumer	
  
How	
  to	
  build	
  a	
  waterfall	
  chart	
  
27	
   SD SkillDay.de
Perfect	
  chart	
  to	
  demonstrate	
  how	
  change	
  occurred	
  over	
  7me.	
  
Prac7ce:	
  Show	
  staff	
  development	
  in	
  an	
  office	
  within	
  one	
  year.	
  	
  
Source: Data from the blog “Storytelling with data”, Cole Nussbaumer	
  
1.	
  Create	
  data	
  to	
  
be	
  used	
  in	
  
stacked	
  chart	
  
2.	
  Data	
  for	
  bonom	
  
bars	
  
3.	
  Data	
  for	
  top	
  bars	
  
(the	
  change	
  you	
  like	
  
to	
  show)	
  
4.	
  Create	
  stacked	
  
chart	
  and	
  make	
  
bonom	
  bars	
  of	
  
change	
  data	
  
transparent	
  
How	
  to	
  build	
  a	
  slope	
  graph	
  
28	
   SD SkillDay.de
Can	
  be	
  useful	
  when	
  you	
  have	
  two	
  7me	
  periods	
  of	
  data	
  and	
  want	
  
to	
  contrast	
  the	
  increases/decreases	
  between	
  the	
  two	
  periods	
  
•  A	
  slope	
  graph	
  is	
  a	
  line	
  chart	
  that	
  has	
  only	
  two	
  
data	
  points	
  (here	
  before	
  and	
  afer	
  a	
  change)	
  
Remove	
  Y	
  axis	
  
and	
  use	
  a	
  text	
  
field	
  for	
  labels	
  
To	
  add	
  X	
  axis	
  labels,	
  click	
  in	
  
chart,	
  select	
  mark	
  data	
  and	
  
select	
  data	
  for	
  X	
  axis	
  from	
  
your	
  table	
  
To	
  posi7on	
  labels	
  at	
  
the	
  end	
  points	
  of	
  the	
  
lines,	
  click	
  on	
  axis,	
  
select	
  scale	
  and	
  
remove	
  check	
  in	
  
default	
  selng	
  
How	
  to	
  link	
  Excel	
  to	
  PowerPoint	
  
29	
   SD SkillDay.de
Link	
  charts	
  from	
  Excel	
  to	
  PowerPoint	
  and	
  Word,	
  so	
  that	
  they	
  
automa7cally	
  update,	
  when	
  data	
  in	
  the	
  spreadsheet	
  changes	
  
•  Copy	
  chart	
  (cmd+c)	
  
•  Go	
  to	
  PowerPoint	
  and	
  select	
  paste	
  special	
  
•  Insert	
  chart	
  as	
  a	
  “MS	
  Office-­‐Zeichnungsobjekt”	
  	
  
	
  
This	
  is	
  how	
  it	
  works	
  on	
  a	
  Mac.	
  If	
  you	
  work	
  on	
  a	
  PC	
  
you	
  must	
  select	
  the	
  following	
  op4ons:	
  
Source:	
  Screenshot:	
  h[ps://www.youtube.com/watch?v=Y8p-­‐PgrN6Cs	
  
Thank you!
If you have any questions or
remarks regarding these functions
feel free to contact me at
joern@skillday.de

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Excel Training for Sales, Marketing, Online Managers

  • 1. Excel Training for effective data analysis and visualisation Joern Steinz / SkillDay.de
  • 2. Training  Content   2   SD SkillDay.de Data  analysis   Func4ons  and   calcula4ons   Data   visualiza4on  
  • 3. 1 Table  forma<ng   3   SD SkillDay.de 2 3 Get  a  worksheet  that  is  clean,  visually  appealing,  and  interac7ve.   Do  this  with  every  data  export  to  Excel!     •  Click  in  data  >  select  table  tab  >  open  insert   table  with  or  without  headlines   •  Excel  will  auto-­‐detect  the  borders  of  your   table     •  Hide  or  delete  columns  you  are  not  going  to   use  (right  click  on  columns)   •  Auto  expand  the  column  widths  (double-­‐click   on  any  column  separator)   •  Remove  gridlines  (Layout  >  4ck  off  gridlines)   •  Freeze  headline  cells  to  enable  scrolling  with   fixed  headlines  (Layout  >  fix  cells)   The  best  benefit  to  forma<ng  your  data  as  a  table,  is  the   mul4plicity  of  sort  and  filter  op7ons  it  offers.    
  • 4. Sor4ng  Op4ons  (1/3)   4   SD SkillDay.de Excel  offers  three  ways  to  sort  your  table   •  Click  on  the  triangle  in  the  column’s  heading  you   want  to  sort  the  table  by,  then  choose  your  sort   op4on  at  the  top  of  the  menu.   •  Op4ons:   1.  Smallest  to  Largest  (or  vice  versa)   2.  Colour  (you  need  to  apply  condi4onal   forma<ng  first  to  get  a  colour,  e.g.  format   the  top  10%  with  a  colour)     3.  Custom  (if  you  want  to  sort  by  more  than   one  value)  
  • 5. Sor4ng  Op4ons  (2/3)   5   SD SkillDay.de Sort  by  cell  colour   •  Get  the  colour  from  Start  >  Condi4onal   Forma<ng  >  Top/Bo[om  Rules  1 2 •  Sort  the  column  by  cells  with  a  colour   fill.  In  the  example:  If  you  wanted  the   keywords  with  the  highest  click  rate  to   float  to  the  top  of  the  table,  simply   click  on  the  yellow  bar  under  sort  by   cell  colour.  
  • 6. Sor4ng  Op4ons  (3/3)   6   SD SkillDay.de Custom  sor7ng  enables  you  to  sort  by  more  than  one  value.   Prac4ce:  Sort  first  by  top  10%  click  rate  and  then  by  impressions.     1 2 3 4
  • 7. Filtering  Op4ons     7   SD SkillDay.de Filter  op7ons  hide  rows  based  on  the  criteria  you  choose.   Prac4ce:  Filter  all  searches  that  contain  the  word  „WordPress“.     •  A  great  useful  filter  is  the  text   filter.  It  allows  to  filter  out  all   phrases  in  a  column  that   contain  a  certain  keyword.   •  Filters  can  be  released  again  by   clicking  the  clear  filter  in  the   filter  menu.   1 2 3
  • 8. Text  to  columns   8   SD SkillDay.de Great  tool  to  break  up  data  of  any  type  into  cells,  e.g.  if  you  copy   data  from  a  PDF  file.   •  Right  click  on  column  with  data  and  format  data   as  text   •  Select  data  >  (shortcut  cmd  +  shif  +  arrow  key   down)  >  go  to  data  >  select  text  to  columns   •  In  the  menu  that  opens  select  delimited   (getrennt)   •  Next  select  space  as  a  delimiter  for  our  example   •  Click  finish   Data  source:  h[p://www.bmi.bund.de/SharedDocs/Downloads/DE/ Nachrichten/Pressemi[eilungen/2014/06/ PKS2013.pdf;jsessionid=C631643A0195F60CDA85223034B0B418.2_cid295? __blob=publica4onFile  
  • 9. 9   SD SkillDay.de 1 2 3 4
  • 10. Heatmaps   10   SD SkillDay.de Powerful  feature  in  Excel  to  highlight  intensi7es   •  Highlight  data   •  Go  to  start  >  condi4onal  forma<ng   •  Select  colour  scales     Data  source:  h[p://www.bmi.bund.de/SharedDocs/Downloads/DE/ Nachrichten/Pressemi[eilungen/2014/06/ PKS2013.pdf;jsessionid=C631643A0195F60CDA85223034B0B418.2_cid295? __blob=publica4onFile  
  • 11. Sparklines     11   SD SkillDay.de Use  sparklines  for  quick  trend  analyses     1 •  Click  in  cell  where  you  like  the  sparkline  to   appear   •  Choose  diagrams  >  sparklines   •  Modify  line  strength  (e.g.  1)   •  Add  markers  for  high  &  low  points   •  Change  marker  colours  to  meet  your  needs   •  Drag  down  format  along  all  rows  of  your  table   2
  • 12. Condi4onal  Forma<ng       12   SD SkillDay.de Effec7ve  tool  to  quickly  highlight  cells  based  on  certain  criteria  
  • 13. Condi4onal  Forma<ng  (1/3)     13   SD SkillDay.de Prac7ce  1:  Show  which  keywords  rank  on  page  1,  2  and  3  on   Google  with  traffic  lights  icons   1 2 3 4
  • 14. Condi4onal  Forma<ng  (2/3)     14   SD SkillDay.de Prac7ce  1:  Show  which  keywords  rank  on  page  1,  2  and  3  on   Google  with  traffic  lights  icons   1 23
  • 15. Condi4onal  Forma<ng  (3/3)     15   SD SkillDay.de Prac7ce  1:  Sort  icons  in  order   1 2 3 4 5 6 7
  • 16. Condi4onal  Forma<ng   16   SD SkillDay.de Prac7ce  2:  Highlight  only  the  cells  with  an  arrow  icon  that  have  a   click  rate  >  20%  and  lower  than  5%     1 2 3
  • 17. Condi4onal  Forma<ng   17   SD SkillDay.de Prac7ce  3:  Only  highlight  cells  with  more  than  300  impressions   1 2 3 4
  • 18. Pivot  table   18   SD SkillDay.de Setup  and  grouping  of  dates  to  analyse  massive  sets  of  data   1 3 4 2 What  you   want  to   analyse     Row  data   Column   data   To  group  dates  in   month,  right  click   in  dates,  then   select  grouping  =>   months   Source  of  data: h[ps://www.anniely4cs.com/blog/excel-­‐4ps/how-­‐to-­‐create-­‐and-­‐customize-­‐pivot-­‐tables-­‐in-­‐excel/  
  • 19. VLookup  (SVerweis)   19   SD SkillDay.de Finds  a  value  in  a  column  to  the  right  of  a  search  criteria,  e.g.   what  is  the  ranking  posi7on  for  the  term  “WordPress  Seminar”?     1.  Create   help  table   2.  Click  in  cell   where  you  like  to   see  the  results   3.  Open   func7on   assistant   4.  Search  for   VLookup   5.  Search  criteria   from  help  table   (1)   6.  Select  the   whole  table   7.  Column   number  where   the  result  will  be   found  8.  Always  enter   “0”  to  get  an   exact  value  
  • 20. Coun4f  (Zählenwenn)   20   SD SkillDay.de Powerful  func7on  to  count  the  frequency  of  a  certain  value.   Prac7ce:  Analyse  survey  results  “how  did  you  like  the  event?”   1.  Click  in  cell  where   the  result    should   appear   2.  Open  func7on   assistant  (func7ons   (formeln)  =>   func7on  assistant   3.  Search  for  coun7f   4.  Select  the  data   range  that  contains   the  desired  values    5.  Enter  cell  that   contains  the  criteria   that  should  be   counted  
  • 21. Frequency  (Häufigkeit)   21   SD SkillDay.de Counts  frequency  of  a  certain  value  up  to  a  BREAK  POINT  (limit).   Prac7ce:  How  many  keywords  rank  on  posi7ons  1-­‐3,  4-­‐7,  8-­‐10?   1.  Define  break   points   2.  Select  cell  for   coun7ng  results   3.  Open  frequency   func7on  in   func7on  assistant   4.  Select  range  in   table  that  contains   search  criteria   5.  Enter  cell  that   contains  break   point   6.  Calculate  values  for   ranges  by  substrac7ng   the  afore  frequency,   e.g.  “range  4-­‐7”  =  131     (180-­‐49)  
  • 22. Goal  seek  (Zielwertsuche)  (1/2)   22   SD SkillDay.de Useful  func7on  to  calculate  a  required  value  to  meet  a  certain  goal.   Prac7ce:  What  quan7ty  must  be  sold  in  March  to  hit  our  Q1  target?     1.  Create  the  sum  product   of  the  current  revenues   2.  Go  to  data  and  select   what-­‐if-­‐analysis   3.  Choose  the  goal  seek   func7on  
  • 23. Goal  seek  (Zielwertsuche)  (2/2)   23   SD SkillDay.de 4.  The  cell  that  contains     the  formula  (here  the   sum  product  func7on)   6.  Enter  variable  cell  (the   value  we  are  looking  for)   5.  Enter  target   value   Useful  func7on  to  calculate  a  required  value  to  meet  a  certain  goal.   Prac7ce:  What  quan7ty  must  be  sold  in  March  to  hit  our  Q1  target?    
  • 24. Data  table  (break-­‐even-­‐analysis)  (1/2)   24   SD SkillDay.de What-­‐if-­‐analysis  to  show  results  for  many  scenario  at  once.   Prac7ce:  Find  break  even  points  for  price  /  quan7ty  combina7ons.     1.  Set  up  profit   equia7on   2.  Create  a  table   with  all  possible   combina7ons  of   price  and  quan7y   3.  Enter  profit   equia7on  and   highlight  the   en7re  table   4.  Go  to   Data  =>   Pivot   Table  =>   Data  Table   5.  Enter  cell  for   row  (click  on  cell   that  contains  the   price  in  our   example)   6.  Enter  cell  for   column   (quan7ty)  
  • 25. Data  table  (break-­‐even-­‐analysis)  (2/2)   25   SD SkillDay.de What-­‐if-­‐analysis  to  show  results  for  many  scenario  at  once.   Prac7ce:  Find  break  even  points  for  price  /  quan7ty  combina7ons.     Apply  condi7onal   formalng    to   results  (colour   scales)  and  set   yellow  value  to  0  
  • 26. Make  a  trend  stand  out   26   SD SkillDay.de Deconstruct  Excel´s  standard  charts,  isolate  data,  reconstruct   with  what  you  need  for  your  message,  use  colour  strategically     Source:  Data  from  the  blog  “Storytelling  with  data”,  Cole  Nussbaumer  
  • 27. How  to  build  a  waterfall  chart   27   SD SkillDay.de Perfect  chart  to  demonstrate  how  change  occurred  over  7me.   Prac7ce:  Show  staff  development  in  an  office  within  one  year.     Source: Data from the blog “Storytelling with data”, Cole Nussbaumer   1.  Create  data  to   be  used  in   stacked  chart   2.  Data  for  bonom   bars   3.  Data  for  top  bars   (the  change  you  like   to  show)   4.  Create  stacked   chart  and  make   bonom  bars  of   change  data   transparent  
  • 28. How  to  build  a  slope  graph   28   SD SkillDay.de Can  be  useful  when  you  have  two  7me  periods  of  data  and  want   to  contrast  the  increases/decreases  between  the  two  periods   •  A  slope  graph  is  a  line  chart  that  has  only  two   data  points  (here  before  and  afer  a  change)   Remove  Y  axis   and  use  a  text   field  for  labels   To  add  X  axis  labels,  click  in   chart,  select  mark  data  and   select  data  for  X  axis  from   your  table   To  posi7on  labels  at   the  end  points  of  the   lines,  click  on  axis,   select  scale  and   remove  check  in   default  selng  
  • 29. How  to  link  Excel  to  PowerPoint   29   SD SkillDay.de Link  charts  from  Excel  to  PowerPoint  and  Word,  so  that  they   automa7cally  update,  when  data  in  the  spreadsheet  changes   •  Copy  chart  (cmd+c)   •  Go  to  PowerPoint  and  select  paste  special   •  Insert  chart  as  a  “MS  Office-­‐Zeichnungsobjekt”       This  is  how  it  works  on  a  Mac.  If  you  work  on  a  PC   you  must  select  the  following  op4ons:   Source:  Screenshot:  h[ps://www.youtube.com/watch?v=Y8p-­‐PgrN6Cs  
  • 30. Thank you! If you have any questions or remarks regarding these functions feel free to contact me at joern@skillday.de