Define your target customer group and improve the marketing activities of your company. Highlight behaviors of your target audience with our customer and buyer persona templates. Create fictional profiles of your ideal customer and plan and initiate targeted marketing activities.

1. PREMIUM POWERPOINT SLIDES
Buyer personas
Customer &

2. BUY
CUSTOMER &
BUYER PERSONASPOWERPOINT TEMPLATE

3. AGENDA
1. DEFINITIONS
2. TEMPLATES &
SAMPLES
3. PROFILE
IMAGES &
GRAPHICS

4. DEFINITIONSCUSTOMER &
BUYER PERSONAS

5. How can your products or services solve the customer's problems
and by what means can you encourage them to buy? If you have
analyzed the data collected about your customers and take into
account these questions, you can implement your advertising
measures.
CUSTOMER & BUYER PERSONAS
Effectively Use Personas
Long standing and
regular customers
can be variously
contacted and
informed in
contrast with new
customers, where
not much can be
concluded due to
limited amount of
information.
Intentionally
exclude negative
personas from
your promotions
and focus your
energy on
customers who are
likely and ready to
buy.
Develop specific
newsletters for
customers who
really could have
interest ibn a
certain product,
rather than
indiscriminately
sending it to all
your customers.

6. CUSTOMER & BUYER PERSONAS
Enter your subheadline here
Buyer Persona Model
HOW DO
THESE HELP?
Make better informed decisions
about marketing & sales strategies

7. CUSTOMER & BUYER PERSONAS
EFFECTIVE MARKETING-
COMMUNICATION
CUSTOMER ORIENTATED
COMMUNICATION
SUCCESSFUL
MARKETING
PERSONALIZED
BRAND MESSAGES
BENEFITS
Benefits of Buyer Personas

8. CUSTOMER & BUYER PERSONAS
Enter your subheadline here
You need to win
both the hearts
and minds
of B2B buyers
You can capture a
wealth of
actionable insights
interviewing just
10 buyers
A company‘s
website only
covers a fraction
of what‘s
important to
buyers
Buyers want more
in-depth product
information
Buyers want
companies to
make it easier to
compare solutions
After experiencing
the power of
buyer personas, I
can‘t imagine
marketing without
them

9. DEFINING AND CREATING
YOUR
TARGET AUDIENCE &
BUYER PERSONAS
Not sure how to define and create your
target audience and buyer personas?
Dont‘t worry; we‘ve got you coveres!
TEMPLATES
AND SAMPLESCUSTOMER &
BUYER PERSONAS

10. GLENN MILLER
THIS TEXT CAN BE
REPLACED WITH
YOUR OWN TEXT.
BIOGRAPHY
The text demonstrates how your own text will look when you replace the placeholder with your
own text. If you don’t want to use the style and size of the fonts as used in this placeholder it’s
possible to replace it by selecting different options.
For replacing the placeholder text you need to click on the placeholder text and insert your own
text. Your inserted text will retain the same style and format as the placeholder text.
FREQUENCY OF BOOKING TRAVEL
COMFORT USING ONLINE TRAVEL SITES
IMPORTANCE OF CONVENIENCE WHEN BOOKING
TRAVEL
IMPORTANCE OF PRICE WHEN BOOKING TRAVEL
TYPICAL LEVEL OF FLEXIBILITY IN TRAVEL PLANS
TRAVELING CHARACTERISTICS
Low Moderate High
NAME GENDER AGE FAMILY
INCOME EDUCATION LOCATION FAMILY
John Barros Male 38 $180,000
MBA from
North-
western
Chicago, IL
Married
with two
kids
PROFILE Narrow Feet
GENDER Male
AGE 38
LOCATION Queens, NY
OCCUPATION Receptionist; $38k

11. KAREN MIYA
THE LAST TIME I HAD A QUESTION…
…If you don’t want to use the style and size of the
fonts as used in this placeholder it’s possible to
replace it by selecting different options.
FRUSTRATIONS…
…the text demonstrates how your own text will look
when you replace the placeholder with your own
text. If you don’t want to use the style and size of
the fonts as used in this placeholder it’s possible to
replace it by selecting different options.
BACKGROUND
If you don’t want to use the style and
size of the fonts as used in this
placeholder it’s possible to replace it
by selecting different options.
LIFE GOALS
» If you don’t want to
» use the style and size of the
» fonts as used in this
placeholder
» it’s possible to replace
EXPERIENCE GOALS
» you don’t want to use the
» style and size of the fonts as
» used in this placeholder
END GOALS
» If you don’t want to
» use the style and size of the
» fonts as used in this
placeholder
» it’s possible to replace
Junior Account Manager at an advertising firm | 22 years old
THERE AREALOT OF KNOWLEDGEABLE
PEOPLE HERE AND SOMETIMES I FEEL
VERYINTIMIDATEDASKINGTRIVIAL
QUESTIONS.
BIOGRAPHY
The text demonstrates how your own text will look
when you replace the placeholder with your own
text. If you don’t want to use the style and size of
the fonts as used in this placeholder it’s possible to
replace it by selecting different options.

12. PROFILE IMAGES & GRAPHICSCUSTOMER & BUYER PERSONAS

13. CUSTOMER & BUYER PERSONAS
Enter your subheadline here

14. CUSTOMER & BUYER PERSONAS
Enter your subheadline here

15. CUSTOMER & BUYER PERSONAS
Enter your subheadline here

16. CUSTOMER & BUYER PERSONAS
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