The document discusses how personalized recommendations can increase online conversion rates and revenues for retailers. It provides statistics showing that personalized recommendations can reduce bounce rates by 213%, increase average order value by 24%, and boost conversion rates by 66%. The document also outlines typical online shopping journeys and how personalized recommendations at different points, like search pages, category pages, product pages, and cart pages, can positively impact key metrics like time on site, number of products viewed, and purchases. It advocates that personalized recommendations are a proven solution for addressing challenges in e-commerce like longer buying cycles and lower conversion rates.
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Increase Conversion and Boost Revenues with Personalised Recommendations
1. Increase Conversion and Boost Revenues with
Personalized Recommendations
Isaac Moshe, UK Managing Director
!
Manchester
Tuesday, 8th July
2. Nosto enables online retailers to deliver customers a
personalized shopping experience…
!
…increasing conversion, AOV and customer retention.
About Us
3. +1.8 billion personalized recommendations generated
AN INTERNATIONAL LEADER1200+ etailers in over 50 countries
4. Impact of Personalized Recommendations
Objectives Nosto performance
Reduce Bounce Rate +213%
Customers who clicked Nosto
recommendations spent 213%
more time on the site
Increase Average Order Value +24%
Customers who clicked Nosto
recommendations have 24% higher
Average Order Value
Boost Conversion Rate +66%
Customers who clicked Nosto
recommendations converted
66% better
5. Today’s Talk
The State of E-commerce Right now
A Proven Solution
Typical E-commerce journey
The Good, The Bad and The Ugly
Q&A
The State of E-commerce Right now :
The Growing Problem of Conversion
A Proven Solution :
Personalized Recommendations
The Good, The Bad and The Ugly :
Examples of best practices
Typical E-commerce User Journey :
Which Recommendations work best at each stage in conversion funnel
Q&A
68. Personalizing the customer journey
Pinky
Board
404
Surfboards
Cart
Page
Search
Page
Search and visited
items
!
Search and
purchased items
Recommend
Hottest Items
of the moment
!
Personalize
Content
right down to
individual
recipient
Top List
within the
category
!
Pro Tip:
Filter by brand,
price point or
other tags
Top List:
Most Popular
Right Now
Top List
showcasing store
offering
!
Personalized
Recommendations
Cart
Related items
!
Personalized
Recommendations
Cross-selling
Up-selling
!
Pro Tip:
Filter by relative
price point to
increase AOV
Cart
Page
Home
Page
Category
Page
Product
Page
Search
Page
Error
Page
E-mail