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CORPORATE
PHILANTHROPY
INSTITUTE
USING SOCIAL MEDIA TO INSPIRE AND
ENGAGE
WHERE ARE YOU?

                 How effective is
                 your company at
                 telling the story of
                 your charitable
                 work via social
                 media?
WHERE ARE YOU?


   How skilled do
   you feel at using
   social media in
   your job?
STARTING POINT
LISTENING
LISTENING
One way interaction
LISTENING
Yes, I can hear you now.
BROADCAST
BROADCAST
Personal, timely stories
BROADCAST
Give stories the focus they
deserve
ERODING BARRIERS
ERODING BARRIERS
Create sense of community
in your company
ERODING BARRIERS
Do more than make grants to
create change
WHAT’S THE FUTURE?
VISUAL
BE WHERE PEOPLE
ARE
BE WHERE PEOPLE
ARE
Blogging on social networks
instead of a blog
SOCIAL CURATION &
CROWD SOURCING
MEET YOUR PANEL




   Fidelma McGinn           Jane Broom
   Vice President
   The Seattle Foundation   Director WA State Community Affairs
                            Microsoft
MICROSOFT
MICROSOFT
MICROSOFT
MICROSOFT
THE SEATTLE
FOUNDATION
THE SEATTLE
FOUNDATION
THE SEATTLE
FOUNDATION
THE SEATTLE
FOUNDATION

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Using Social Media to Engage & Inspire

Hinweis der Redaktion

  1. Did you do a press release in the past?Much more personal than a press release