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Using Social Media to Engage & Inspire

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Mixtape Communications
Mixtape Communications

Overview of social media's unique hallmarks & examples of philanthropic foundations that are using it well. Presented at Philanthropy Northwest'a Corporate Philanthropy Institute.

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CORPORATE PHILANTHROPY INSTITUTE USING SOCIAL MEDIA TO INSPIRE AND ENGAGE
WHERE ARE YOU? How effective is your company at telling the story of your charitable work via social media?
WHERE ARE YOU? How skilled do you feel at using social media in your job?
STARTING POINT
LISTENING
LISTENING One way interaction
LISTENING Yes, I can hear you now.
BROADCAST
BROADCAST Personal, timely stories
BROADCAST Give stories the focus they deserve
ERODING BARRIERS
ERODING BARRIERS Create sense of community in your company
ERODING BARRIERS Do more than make grants to create change
WHAT’S THE FUTURE?
VISUAL
BE WHERE PEOPLE ARE
BE WHERE PEOPLE ARE Blogging on social networks instead of a blog
SOCIAL CURATION & CROWD SOURCING
MEET YOUR PANEL Fidelma McGinn Jane Broom Vice President The Seattle Foundation Director WA State Community Affairs Microsoft
MICROSOFT
MICROSOFT
MICROSOFT
MICROSOFT
THE SEATTLE FOUNDATION
THE SEATTLE FOUNDATION
THE SEATTLE FOUNDATION
THE SEATTLE FOUNDATION

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Using Social Media to Engage & Inspire

Editor's Notes

  1. Did you do a press release in the past?Much more personal than a press release