Die Online Marketing Konferenz expert 2.0 von MANDARIN MEDIEN konzentrierte sich auf Social Media und untersuchte dieses Thema gemeinsam mit zahlreichen Experten vom Fach. Social Media Kanäle können auch zur schnellen Verbreitung von Events eingesetzt werden. Wie das funktioniert, schilderte Marc Dalkolmo anhand dieser Präsentation. Alle Vorträge und Interviews mit den Referenten finden Sie unter http://expert.mandarin-medien.de/ !

1. HERZLICH WILLKOMMEN

2.  Managing Director east end communications
 Partner in rückenwind agency group
 Teaching appointment at Munich University
(Marketing)
 Lecturer at the Institute for Communication
Studies and the BAW
 Awards: ADC, EVA, BEA, Galaxy, IF
Communication and Design, …
 More @ XING…

10. …only few still …very dominant …want work life … are used to a …wachsen mit
in working world. representation in balance. booming economy modernster
working world. with technological Technologie auf
• Dutiful • More individualized advancement.
• Consensus-oriented • Mediengesellschaft
• Loyal • More independant • Spoiled consumer
• Cooperative • Generation
• Hierarchy- • Less career-oriented • Self-confident Praktikum
oriented • Active
• Reizüberflutung 
Erlebnisgesellschaft

11. …only few still …very dominant …want work life … are used to a …grow up with state-
in working world. representation in balance. booming economy of-the-art technology
working world. with technological
• Dutiful • More individualized advancement. • Media society
• Consensus-oriented
• Loyal • More independant • Spoiled consumer • Generation trainee
• Cooperative
• Hierarchy- • Less career-oriented • Self-confident • Stimulus satiation
oriented • Active  Adventure society

14. Podcasts

15. and
takes place more often
.

16. Therefore
and and
takes place more often must be
. developed for Brands.

21. instead of target groups
 Postmodern brand alliances
 Geographically unlinked consumer networks
 These share their interest in a brand

22.  Countless new communication structures are possible
 A need of editorial content
 With classic mass communication means, only minor influence is
possible

23. can be
much
than the usual target groups!

26.  Setup of own Web 2.0 strategy
 Building of a brand community
 Quick contact to community
 Create added-value by connecting online and offline events
 Measurable
 Attention: Feedback cannot be controlled (shit storming etc.)