WINNING WITH CONTENT
the NCAA.com redesign story
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
AGENDA
• Definition of UX Strategy
• The NCAA Example & Solution
•...
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
UX STRATEGY?
A Process of Aligning the User Experience to the
Busi...
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
SMART BUSINESS GOALS
• Simple
• Measurable
• Attainable
• Relevant...
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
SEASONS
CHAMPIONSHIPS
DIVISIONS
FLEXIBILITY
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
SOLVE FOR
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
150x300
300x300 300x600 300x900
600x600 600x900
900x1200
900x900
1...
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
LAYOUT SAMPLES
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
LAYOUT SAMPLES
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
LAYOUT SAMPLES
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
LAYOUT SAMPLES
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
ACCELERATE
INNOVATION
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
WHY IS THIS IMPORTANT?
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
KEY TAKE AWAY
Think content first to future proof
Modular content ...
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
THANK YOU
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
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Ux strategy summit slideshare

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  • Flexibility becomes the guiding principle that solves the problems for all groups.
    The Content blocks big idea is to adapt to the space that is given.
    Business team gets their sponsorship ops in there, the editorial team can rearrange the layout at any time, design team can focus on creating more content tiles instead of making one offs.
  • All content types such as articles, videos scores schools etc. that are featured on NCAA.com needs to exist in a multitude of different sizes. to be able to be rearranged
  • grid example
  • resized grid example
  • resized grid example
  • so here are all the different sizes, but as we all know wireframes do not make for great presentation material, so lets look at what the system looks like when our friends in visual design have taken a pass.
  • show of the different modules and how the page was constructed
  • But what about other devices? Cover the eco system problem - a ever expanding system of devices and consumption processes
    at this conference you see people with glass, pebbles, smart watches and phones of every size.
    there will be more devices. and for this you again need flexibility.
  • Example of the mobile site for the NCAA and the mobile app:
    By creating a system that helps display the content you increases the velocity of all parties as they can focus on solving for the device of channel as opposed to setting up a system.
    this sets the brand up for a future where they can provide designs for the next device, whatever it may be.
  • Example of how your coworkers can invent new ways of using the content in different ways. this is a application of the NCAA content blocks used inside of the March Madness on Demand Apps.
  • You heard Kelly and Julie talk about the cross functional teams this morning
    here is where it comes together. If you focus on creating a system inside of which the content lives you are empowering your coworkers to invent new ways of using the content.
  • it will also Increases the velocity of the team as they are mor connected to the product. You unlocks creativity of the team and it sets the brand up for a future next device
  • recap
  • QA
  • Ux strategy summit slideshare

    1. 1. WINNING WITH CONTENT the NCAA.com redesign story Klemens Wengert klemens.wengert@turner.com | @kwengert1
    2. 2. Klemens Wengert klemens.wengert@turner.com | @kwengert1
    3. 3. Klemens Wengert klemens.wengert@turner.com | @kwengert1 AGENDA • Definition of UX Strategy • The NCAA Example & Solution • Accelerating the Innovation of Your Team • Key Take Aways • Q+A
    4. 4. Klemens Wengert klemens.wengert@turner.com | @kwengert1 UX STRATEGY? A Process of Aligning the User Experience to the Business Strategy
    5. 5. Klemens Wengert klemens.wengert@turner.com | @kwengert1 SMART BUSINESS GOALS • Simple • Measurable • Attainable • Relevant • Tim Bound
    6. 6. Klemens Wengert klemens.wengert@turner.com | @kwengert1 SEASONS CHAMPIONSHIPS DIVISIONS
    7. 7. FLEXIBILITY Klemens Wengert klemens.wengert@turner.com | @kwengert1 SOLVE FOR
    8. 8. Klemens Wengert klemens.wengert@turner.com | @kwengert1 150x300 300x300 300x600 300x900 600x600 600x900 900x1200 900x900 150x1 50 TILE SIZES
    9. 9. Klemens Wengert klemens.wengert@turner.com | @kwengert1 LAYOUT SAMPLES
    10. 10. Klemens Wengert klemens.wengert@turner.com | @kwengert1 LAYOUT SAMPLES
    11. 11. Klemens Wengert klemens.wengert@turner.com | @kwengert1 LAYOUT SAMPLES
    12. 12. Klemens Wengert klemens.wengert@turner.com | @kwengert1 LAYOUT SAMPLES
    13. 13. Klemens Wengert klemens.wengert@turner.com | @kwengert1
    14. 14. Klemens Wengert klemens.wengert@turner.com | @kwengert1
    15. 15. Klemens Wengert klemens.wengert@turner.com | @kwengert1
    16. 16. Klemens Wengert klemens.wengert@turner.com | @kwengert1
    17. 17. ACCELERATE INNOVATION Klemens Wengert klemens.wengert@turner.com | @kwengert1
    18. 18. Klemens Wengert klemens.wengert@turner.com | @kwengert1 WHY IS THIS IMPORTANT?
    19. 19. Klemens Wengert klemens.wengert@turner.com | @kwengert1 KEY TAKE AWAY Think content first to future proof Modular content increases team velocity Control the system not the usage
    20. 20. Klemens Wengert klemens.wengert@turner.com | @kwengert1 THANK YOU Klemens Wengert klemens.wengert@turner.com | @kwengert1

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