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Flexibility becomes the guiding principle that solves the problems for all groups.
The Content blocks big idea is to adapt to the space that is given.
Business team gets their sponsorship ops in there, the editorial team can rearrange the layout at any time, design team can focus on creating more content tiles instead of making one offs.
All content types such as articles, videos scores schools etc. that are featured on NCAA.com needs to exist in a multitude of different sizes. to be able to be rearranged
resized grid example
resized grid example
so here are all the different sizes, but as we all know wireframes do not make for great presentation material, so lets look at what the system looks like when our friends in visual design have taken a pass.
show of the different modules and how the page was constructed
But what about other devices? Cover the eco system problem - a ever expanding system of devices and consumption processes
at this conference you see people with glass, pebbles, smart watches and phones of every size.
there will be more devices. and for this you again need flexibility.
Example of the mobile site for the NCAA and the mobile app:
By creating a system that helps display the content you increases the velocity of all parties as they can focus on solving for the device of channel as opposed to setting up a system.
this sets the brand up for a future where they can provide designs for the next device, whatever it may be.
Example of how your coworkers can invent new ways of using the content in different ways. this is a application of the NCAA content blocks used inside of the March Madness on Demand Apps.
You heard Kelly and Julie talk about the cross functional teams this morning
here is where it comes together. If you focus on creating a system inside of which the content lives you are empowering your coworkers to invent new ways of using the content.
it will also Increases the velocity of the team as they are mor connected to the product. You unlocks creativity of the team and it sets the brand up for a future next device