WINNING WITH CONTENT
the NCAA.com redesign story
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
AGENDA
• Definition of UX Strategy
• The NCAA Example & Solution
•...
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
UX STRATEGY?
A Process of Aligning the User Experience to the
Busi...
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
SMART BUSINESS GOALS
• Simple
• Measurable
• Attainable
• Relevant...
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
SEASONS
CHAMPIONSHIPS
DIVISIONS
FLEXIBILITY
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
SOLVE FOR
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
150x300
300x300 300x600 300x900
600x600 600x900
900x1200
900x900
1...
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
LAYOUT SAMPLES
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
LAYOUT SAMPLES
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
LAYOUT SAMPLES
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
LAYOUT SAMPLES
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
ACCELERATE
INNOVATION
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
WHY IS THIS IMPORTANT?
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
KEY TAKE AWAY
Think content first to future proof
Modular content ...
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
THANK YOU
Klemens Wengert
klemens.wengert@turner.com | @kwengert1
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Ux strategy summit slideshare

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Ux strategy summit slideshare

  1. 1. WINNING WITH CONTENT the NCAA.com redesign story Klemens Wengert klemens.wengert@turner.com | @kwengert1
  2. 2. Klemens Wengert klemens.wengert@turner.com | @kwengert1
  3. 3. Klemens Wengert klemens.wengert@turner.com | @kwengert1 AGENDA • Definition of UX Strategy • The NCAA Example & Solution • Accelerating the Innovation of Your Team • Key Take Aways • Q+A
  4. 4. Klemens Wengert klemens.wengert@turner.com | @kwengert1 UX STRATEGY? A Process of Aligning the User Experience to the Business Strategy
  5. 5. Klemens Wengert klemens.wengert@turner.com | @kwengert1 SMART BUSINESS GOALS • Simple • Measurable • Attainable • Relevant • Tim Bound
  6. 6. Klemens Wengert klemens.wengert@turner.com | @kwengert1 SEASONS CHAMPIONSHIPS DIVISIONS
  7. 7. FLEXIBILITY Klemens Wengert klemens.wengert@turner.com | @kwengert1 SOLVE FOR
  8. 8. Klemens Wengert klemens.wengert@turner.com | @kwengert1 150x300 300x300 300x600 300x900 600x600 600x900 900x1200 900x900 150x1 50 TILE SIZES
  9. 9. Klemens Wengert klemens.wengert@turner.com | @kwengert1 LAYOUT SAMPLES
  10. 10. Klemens Wengert klemens.wengert@turner.com | @kwengert1 LAYOUT SAMPLES
  11. 11. Klemens Wengert klemens.wengert@turner.com | @kwengert1 LAYOUT SAMPLES
  12. 12. Klemens Wengert klemens.wengert@turner.com | @kwengert1 LAYOUT SAMPLES
  13. 13. Klemens Wengert klemens.wengert@turner.com | @kwengert1
  14. 14. Klemens Wengert klemens.wengert@turner.com | @kwengert1
  15. 15. Klemens Wengert klemens.wengert@turner.com | @kwengert1
  16. 16. Klemens Wengert klemens.wengert@turner.com | @kwengert1
  17. 17. ACCELERATE INNOVATION Klemens Wengert klemens.wengert@turner.com | @kwengert1
  18. 18. Klemens Wengert klemens.wengert@turner.com | @kwengert1 WHY IS THIS IMPORTANT?
  19. 19. Klemens Wengert klemens.wengert@turner.com | @kwengert1 KEY TAKE AWAY Think content first to future proof Modular content increases team velocity Control the system not the usage
  20. 20. Klemens Wengert klemens.wengert@turner.com | @kwengert1 THANK YOU Klemens Wengert klemens.wengert@turner.com | @kwengert1

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