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Kryptanium overview 012114
1.
The Force Mul,plier
for Mobile Gaming Confidential. © Yodo1. All rights reserved.!
2.
Kryptanium, The Force
Mul5plier for Mobile Gaming Mul5ply Reten5on Mul5ply User Interac5ons Mul5ply Distribu5on Mul5ply Mone5za5on Confidential. © Yodo1. All rights reserved.!
3.
Mul5ply Reten5on Instant
In-‐game community Share screenshots and achievements Get Updates Ask Ques5ons Find Other Players Share Tac5cs & Tips Confidential. © Yodo1. All rights reserved.!
4.
Mul5ply User Interac5on
Turning single-‐player games to Mul5player games Request Friends for Help Compete with Friends Social GiKing Invite Friends SNS Confidential. © Yodo1. All rights reserved.!
5.
Mul5ply Distribu5on Crea5ng
a founda5on for a specialized Social Network for Gamers only So that every Kryptanium-‐Enabled Game Becomes a Distribu,on Channel Confidential. © Yodo1. All rights reserved.!
6.
Mul5ply Mone5za5on Live
Events & Tournaments Push No5fica5ons In-‐Game Promo5ons Confidential. © Yodo1. All rights reserved.!
7.
Coming Soon: Friends
List Creates A Social Network of “Friends that You Play Games With” Confidential. © Yodo1. All rights reserved.!
8.
Coming Soon: Social
GiKing and Leaderboard Compete, Interact With and Help: “Friends that You Play Games With” Enables Cross-‐Game Social Interac5on, GiKing and Rewards. i.e. “Your friend Spencer from Ski Safari has invited you to play Cavemania, join now to get 10 free gems”. Confidential. © Yodo1. All rights reserved.!
9.
Results 100% Adop5on
Rate Players use the in-‐game community 1+ ,mes per game session Players open Community SDK 2.2 5mes per game session Confidential. © Yodo1. All rights reserved.!
10.
Results 100% Adop5on
Rate Players use the in-‐game community 1+ ,mes per game session 11% Cross Promo5on CTR Average cross promo,ons click through rate (clicks/impressions) Total Clicks: 192,000 Average CTR: 11.3% Confidential. © Yodo1. All rights reserved.!
11.
Results 100% Adop5on
Rate Players use the in-‐game community 1+ ,mes per game session 11% Cross Promo5on CTR Average cross promo,ons click through rate (clicks/impressions) High Community Interac5vi5es Between Players 5.5% User Registra,on Rate, with 36,000 registered community users 18,000 Discussions posted 8,000 Screenshots shared Confidential. © Yodo1. All rights reserved.!
12.
Results 100% Adop5on
Rate Players use the in-‐game community 1+ ,mes per game session 11% Cross Promo5on CTR Average cross promo,ons click through rate (clicks/impressions) High Community Interac5vi5es Between Players Increase in Reten5on Average 7-‐day reten,on Rate Increased 7-‐day reten,on from 15.36% to 25.03% 63% Increases Confidential. © Yodo1. All rights reserved.!
13.
The Force Mul,plier
for Mobile Gaming Confidential. © Yodo1. All rights reserved.!
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