Social Media: The Next Frontiers

•

0 gefällt mir•304 views

The document discusses how social media is changing structures and how companies are increasingly using social media. It notes that 65% of companies plan to increase investments in social media and that 79% use social media with customers, 66% use it internally with employees, and 44% use it with suppliers and partners. The presentation emphasizes embracing change and thinking bigger with social media, that tactics follow strategy, and that everyone can be an ambassador through social media. The overall message is that social media is transforming companies and how they operate.

Social Media: The Next Frontiers
Atizo Event, 26. April 2012
Greg Strasser, Head of Social Media, Goldbach Interactive

Social Media
Social Media verändert

Strukturen…
…im Wandel
© 2012 Goldbach Interactive 2

65% Plan to increase
investments in Web 2.0

Quelle: McKinsey Quarterly, «Business and Web 2.0: An interactive feature», November 2011
Bild: http://www.flickr.com/photos/oceanflynn/6638184545/sizes/l/in/photostream/

© 2012 Goldbach Interactive 3

Social Enterprise: Web 2.0 Potential
im Social Ecoystem
Social Ecosystem

(N)GOs/(N)POs

VISION, MISSION, STRATEGIE
Media
KULTUR

Einkauf Marketing
Social Enterprise Verkauf
Kunden
STRUKTUREN

PROZESSE
F&E Komm. / PR Service

F&R Lieferanten/
HR Partner
IT

PLATTFORMEN …

© 2012 Goldbach Interactive 4

79% nutzen Web 2.0 mit
Kunden
Quelle: ”Business and Web 2.0: An interactive feature”, McKinsey Quarterly, November 2011
”How social technologies are extending the organization”, McKinsey Quarterly, December 2011

© 2012 Goldbach Interactive 5

66% nutzen Web 2.0
intern/mit Mitarbeiter

Quelle: ”Business and Web 2.0: An interactive feature”, McKinsey Quarterly, November 2011
”How social technologies are extending the organization”, McKinsey Quarterly, December 2011
”Social Media in der Unternehmenskommunikation”, D-Studie 2011, Uni Leipzig, 2011

© 2012 Goldbach Interactive 6

44% nutzen Web 2.0 mit
Lieferanten/Partner

Quelle: ”Business and Web 2.0: An interactive feature”, McKinsey Quarterly, November 2011
”How social technologies are extending the organization”, McKinsey Quarterly, December 2011

© 2012 Goldbach Interactive 7

Power of the Masses

People

Mass
Purpose
Collaboration

Platform
© 2012 Goldbach Interactive 8

Social Relationships
Interne Externe
Beziehungen Beziehungen

Influencer
Ambassadoren
Evangelisten
Lead-User

© 2012 Goldbach Interactive 9

Und jetzt: wie weiter?
1. Denkt grösser!

2. Tactics follows
Strategy.

3. Jeder ist Botschafter.

© 2012 Goldbach Interactive 10

Embrace Change!

© 2012 Goldbach Interactive 11

Merci!

GOLDBACH INTERACTIVE (SWITZERLAND) AG Greg Strasser
Mattenstrasse 90, 2503 Biel/Bienne Head of Social Media
Seestrasse 39, 8700 Küsnacht +41 32 366 01 82
greg.strasser@goldbachinteractive.ch
www.goldbachinteractive.ch @gregstrasser

Weitere ähnliche Inhalte

Was ist angesagt?

Social media has impacted the business world and is fast becoming an important part of the marketing mix in many companies. It has also impacted customer behaviour, creating a new type of customer - the social customer. Companies need a strategic approach to applying social media to boost its potential for sustainabl value. The ZHAW / Lardi Social Media Strategy Framework provides a guide to help companies develop a clear link between social media initiatives and business goals. The approach identifies objectives for social media use across the business value chain and maximises the potential for engagement with target audiences. Learn more http://lardistrategy.com/ Buy the book http://build-your-social-business.eu/

Impact of social media on business

Kamales Lardi

Workshop | Planet Centric Impact Mapping As designers, we are part of creating or redesigning products and services for real people, that will experience them. Even if we don´t think about it, each decision we make will affect someone, and too often we have a narrow perspective on who that someone is. In this workshop, you will learn more about the unintended consequences of design, and who it is important to reflect on the unintended consequences of design for people, society and the planet. So, how do we become more aware of the potential and the power within each decision? Using a real project case, and split into groups, Idun Aune and Emily Lin will introduce some concrete tools on how to investigate the impact, positive or negative, of your concept. They will then teach you how to build impact strategies to address these impacts; either to reduce negative ones or enhance positive ones. By the end of the workshop, you will be more aware of, and equipped to take responsibility for what you create, and control how you use design.

Virtual SDGC20 Workshop | Oct 23, 2020 | Planet centric impact mapping

Service Design Network

What Is Web 2 How Does It Affect Business

ukcarllei

What Is Web 2 How Does It Affect Business

Natasha Liu

Evolution of the Double Diamond | Cat Drew | Design Council

Service Design Network

Groupon's Social Intranet

7Summits

In this session, learn the importance of private social networks and the dramatic effect they can have on your organisation's engagement and retention rates. We explain why these trusted communities work so well and we'll demonstrate — using actual non-profit success story examples — six strategies for effectively implementing them on your own site. We also cover directories, shared libraries, wikis, groups and listservs, as well as engagement metrics to measure your progress.

Six Strategies to Increase Member/Donor Engagement & Retention using Privat...

Lisette Sutherland

AEP-OU-social media-04-24-13

AEP Economic & Business Development

Built on experience, Dell Social Media Services are for customers across many industries, including Fortune 500, public and education, non-profit and healthcare. They’re also relevant for those just starting out or for those who are further along in their journey and looking to scale their efforts. The suite of offers ranges from listening and insights to best practice seminars and from advisory services to command center build-outs. For more information, visit http://dell.to/11Dpylk.

Social Media Services from Dell

Dell Social Media

When we are happy at work, we are more motivated to engage and contribute. Happy Melly believes that a business is a community of people working together for a shared purpose and creating value – and it’s best to grow it like that. We want you to join us, and help grow healthy, adaptive organizations that are more like communities, so that we can increase happiness at work and do great things together. For more information, visit http://www.happymelly.com/ To watch the intro video: http://www.youtube.com/watch?feature=player_embedded&v=RUTcvcWssnQ

Today is a good day to work... with Happy Melly!

Lisette Sutherland

How Enterprise Social Graphs Can Transform Enterprise Applications

Kapil Gupta

Trust and the Web2.0 (2009)

Delta Value Consulting

LinuxCon NA: Xen Project, Lessons Learned

The Linux Foundation

Was ist angesagt? (13)

Impact of social media on business

Virtual SDGC20 Workshop | Oct 23, 2020 | Planet centric impact mapping

What Is Web 2 How Does It Affect Business

Evolution of the Double Diamond | Cat Drew | Design Council

Groupon's Social Intranet

Six Strategies to Increase Member/Donor Engagement & Retention using Privat...

AEP-OU-social media-04-24-13

Social Media Services from Dell

Today is a good day to work... with Happy Melly!

How Enterprise Social Graphs Can Transform Enterprise Applications

Trust and the Web2.0 (2009)

LinuxCon NA: Xen Project, Lessons Learned

Andere mochten auch

Die Bedeutung des Social Media Monitorings von Earned und Owned Media-Kanälen ist bekannt. Welche Informationen und Insights werden für das Community Management gewonnen und welche Insights lassen sich für das Management von Social Connections ableiten? Präsentation für die Social Media Marketing Konferenz, vom 19. April 2012, Kongresshaus Zürich Greg Strasser, Head of Social Media, Goldbach Interactive ------------------------------------------------------------------- The importance of Social Media monitoring across earned and owned media channels is well known. But which key insights must be gathered about the social ecosystem in order to increase the impact and ROI of social media initiatives? Presentation for the Social Media Marketing Conference, April 19, 2012, Zürich Greg Strasser, Head of Social Media, Goldbach Interactive

Brand Monitoring: Mit welchen Insights werden Social Connections in Earned un...

Greg Strasser

Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions. HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking. HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results. HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.

INTEGRATED MARKETING - GETTING IT RIGHT

HnyB Untangle

HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions. HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking. HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results. HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.

HnyB Untangle Portfolio

HnyB Untangle

Keynote presentation at the 2013 Retail Executive Summit. http://bradycap.com/retail-nirvana/ Day One Closing Keynote Retail Nirvana: The Keys to Capturing Customer, Employee, & Shareholder Value Speaker Gary A. Williams, Founder & CEO, wRatings Corporation * With additonal content provided by Barbara Gray, CFA, Equity Analyst, Brady Capital Research The level of differentiation from a product, experience, or service level in today's retail environment can make the difference between success and failure. While innovation is important, the most successful retailers also have to execute better and understand more effectively their social ecosystem. In this dynamic session hear from Gary Williams, with additional content provided by Barbara Gray, as he highlights the business, social, and technology requirements that today's retailers need to build value and succeed.

Retail Nirvana The Keys to Capturing Customer, Employee & Shareholder Value

Greg Scott

Webinare und Online-Seminare eröffnen völlig neue Möglichkeiten für Berater, Trainer, Coachs, Verkäufer und Unternehmen * Sie erreichen effizient viele Menschen * Sie arbeiten multimedial * Sie können Wissen modern vermitteln * Sie fördern Ihre Bekanntheit * Sie haben ein exzellentes Promotion-Medium * Sie können Menschen begeistern * Sie nutzen Webinare multifunktional #webinar #WebinarDurchführen #WebinarProfi

Mit Webinaren begeistern 12.2016

Juergen Zirbik

Kölner Marketingtag 2011 - Mitarbeiter als Markenbotschafter - Dr. Karsten Ki...

Deutsches Institut für Marketing

Building your Social Ecosystem: Amol Waishampayan

Amol Waishampayan

Campaigning Bureau - "Creating impact by involving and mobilizing people"

Campaigning Bureau

Employee Advocacy: Wie Microsoft seine Mitarbeiter zu Markenbotschaftern mac...

AllFacebook.de

Carsta Maria Müller - ProSiebenSat.1 Digital - Deutscher Social TV Summit 2016

Bayerische Landeszentrale für neue Medien (BLM)

Aus Fehlern lernen macht klug, das wissen wir! „Amüsiert“ schauen wir unseren Kindern zu, wie sie experimentieren, scheitern und Rückschläge erleiden und freuen uns mit ihnen, wenn sie die Hindernisse aus dem Weg geräumt haben, um ihr Ziel zu erreichen. Doch je älter wir – die Kinder – werden, fangen wir an, Fehler zu verstecken, diese unter den Teppich zu kehren. Warum? Weil Fehler etwas Negatives sind, das ist doch klar! Und spätestens im Berufsleben sind wir wahre Meister im „Fehlerversteckspiel“. In den deutschen Unternehmen fehlt eine ausgeprägte Fehlerkultur, das wissen wir!

Aus Fehlern lernen – Bewirken, dass Mitarbeitende verantwortlich Ergebnisse e...

Learning Factory

Content Planung / Redaktionsplanung im Content Marketing [#PSCOM]

Mael Roth

Brand Ambassador Program Blueprint by Britt Michaelian

Britt Michaelian

Andere mochten auch (13)

Brand Monitoring: Mit welchen Insights werden Social Connections in Earned un...

INTEGRATED MARKETING - GETTING IT RIGHT

HnyB Untangle Portfolio

Retail Nirvana The Keys to Capturing Customer, Employee & Shareholder Value

Mit Webinaren begeistern 12.2016

Kölner Marketingtag 2011 - Mitarbeiter als Markenbotschafter - Dr. Karsten Ki...

Building your Social Ecosystem: Amol Waishampayan

Campaigning Bureau - "Creating impact by involving and mobilizing people"

Employee Advocacy: Wie Microsoft seine Mitarbeiter zu Markenbotschaftern mac...

Carsta Maria Müller - ProSiebenSat.1 Digital - Deutscher Social TV Summit 2016

Aus Fehlern lernen – Bewirken, dass Mitarbeitende verantwortlich Ergebnisse e...

Content Planung / Redaktionsplanung im Content Marketing [#PSCOM]

Brand Ambassador Program Blueprint by Britt Michaelian

Ähnlich wie Social Media: The Next Frontiers

CSC Social Business Footprint - JiveWorld October 2012

Claire Flanagan, MBA

Cloud Enterprise Programme

andyderrick

Introduction to Social Media for Business Use 291112

WMG, University of Warwick

NewsGator Collective 2013 - Keynote Daniel Kraft

Daniel Kraft

Ragan SharePoint Co

Jeff Willinger

Social Business Collaboration Framework For Success - Workshop

Claire Flanagan, MBA

Social media is affecting the traditional supply chain across the board and across the globe. Communication-enhancing tools are not only positively affecting efficiency; they are also helping companies to achieve significant cost savings and improved profits. In this informative session, you will learn how to successfully leverage social networks to drive results throughout your end-to-end supply chain processes. Michael Fauscette, Group Vice President, Software Business Solutions, IDC 2012 Ariba Commerce Summit in Atlanta

The Collaborative Enterprise

SAP Ariba

John Lewis Case Study - How does a company's brand communication strategy per...

Rupi Dosanjh

CSC Social Business: Framework for Success

Claire Flanagan, MBA

Social+media+080313

WMG, University of Warwick

The Path to Social ROI - Facebook Marketing Success Summit 2012

Chris Treadaway

Euro*MBA Winterschool Social CRM

Blueconomics - Empowering B2B Relationships.

Social is growing up - Social CRM

Dominika Tomek

Sandy carter

Daniel Watts

Spredfast 7 whiteboard sessions guide

Ruthy Lopez

7 whiteboard sessions guide!

Web Monster Inc

Spredfast 7 whiteboard sessions guide

mohammadtazam10

IBM SBB 25th April, 2012

Rooven Pakkiri

Case Study: Social Evolution: From the Social Helpdesk to True Social Marketing Presented by: Jeff Jordan, Senior Executive Global Alliances, Adobe Social Social CRM was just the beginning. Social marketers must evolve beyond reduced call-center volume and engagement to generating revenue and business impact. Come learn how to evolve your company's use of social media from "the social help desk" to a measurable, revenue-generating marketing channel. www.bdionline.com

Social Evolution: From the Social Helpdesk to True Social Marketing - BDI 11/...

Business Development Institute

Portfolio 2012

Leonie Brückner

Ähnlich wie Social Media: The Next Frontiers (20)

CSC Social Business Footprint - JiveWorld October 2012

Cloud Enterprise Programme

Introduction to Social Media for Business Use 291112

NewsGator Collective 2013 - Keynote Daniel Kraft

Ragan SharePoint Co

Social Business Collaboration Framework For Success - Workshop

The Collaborative Enterprise

John Lewis Case Study - How does a company's brand communication strategy per...

CSC Social Business: Framework for Success

Social+media+080313

The Path to Social ROI - Facebook Marketing Success Summit 2012

Euro*MBA Winterschool Social CRM

Social is growing up - Social CRM

Sandy carter

Spredfast 7 whiteboard sessions guide

7 whiteboard sessions guide!

Spredfast 7 whiteboard sessions guide

IBM SBB 25th April, 2012

Social Evolution: From the Social Helpdesk to True Social Marketing - BDI 11/...

Portfolio 2012

Social Media: The Next Frontiers

1. Social Media: The Next Frontiers Atizo Event, 26. April 2012 Greg Strasser, Head of Social Media, Goldbach Interactive

3. 65% Plan to increase investments in Web 2.0 Quelle: McKinsey Quarterly, «Business and Web 2.0: An interactive feature», November 2011 Bild: http://www.flickr.com/photos/oceanflynn/6638184545/sizes/l/in/photostream/ © 2012 Goldbach Interactive 3

4. Social Enterprise: Web 2.0 Potential im Social Ecoystem Social Ecosystem (N)GOs/(N)POs VISION, MISSION, STRATEGIE Media KULTUR Einkauf Marketing Social Enterprise Verkauf Kunden STRUKTUREN PROZESSE F&E Komm. / PR Service F&R Lieferanten/ HR Partner IT PLATTFORMEN … © 2012 Goldbach Interactive 4

5. 79% nutzen Web 2.0 mit Kunden Quelle: ”Business and Web 2.0: An interactive feature”, McKinsey Quarterly, November 2011 ”How social technologies are extending the organization”, McKinsey Quarterly, December 2011 © 2012 Goldbach Interactive 5

6. 66% nutzen Web 2.0 intern/mit Mitarbeiter Quelle: ”Business and Web 2.0: An interactive feature”, McKinsey Quarterly, November 2011 ”How social technologies are extending the organization”, McKinsey Quarterly, December 2011 ”Social Media in der Unternehmenskommunikation”, D-Studie 2011, Uni Leipzig, 2011 © 2012 Goldbach Interactive 6

7. 44% nutzen Web 2.0 mit Lieferanten/Partner Quelle: ”Business and Web 2.0: An interactive feature”, McKinsey Quarterly, November 2011 ”How social technologies are extending the organization”, McKinsey Quarterly, December 2011 © 2012 Goldbach Interactive 7

12. Merci! GOLDBACH INTERACTIVE (SWITZERLAND) AG Greg Strasser Mattenstrasse 90, 2503 Biel/Bienne Head of Social Media Seestrasse 39, 8700 Küsnacht +41 32 366 01 82 greg.strasser@goldbachinteractive.ch www.goldbachinteractive.ch @gregstrasser

Social Media: The Next Frontiers

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (13)

Andere mochten auch

Andere mochten auch (13)

Ähnlich wie Social Media: The Next Frontiers

Ähnlich wie Social Media: The Next Frontiers (20)

Social Media: The Next Frontiers