The most important factors for India to consider when choosing an economic bloc are economic, political, and cultural factors. Economically, India should focus on market potential and purchasing power since its most important sectors are services like IT and biotechnology. Politically, India needs to ensure that any trade bloc rules do not undermine its sovereignty as the largest democracy. Culturally, India has deep historical ties to Southeast Asia that also need to be considered for harmonious cooperation. The country-specific laws and regulations of potential partners must also be evaluated.

1. Which factors should be considered when forming an economic
bloc?
Which one are the most important one for India?
Group 6:
Ermin Kajgana, Lorena Caushaj, Dmitrij Petrov, Matthias Müller-Löbnitz, Natascha Mattern

2. Factors for choosing an economic bloc
Economical • Economic power, GDP, Market Size,
Market potential and similarity
Political
• Laws ,regulation, rules (e.g.
the country should evaluate
how the trade bloc rules
affect on its sovereignty)
Cultural
• Differences, regionality,
consumer behavior

3. Factors for India
Economical
•Most important sector is service (IT,
biotech)
•Attempt of cooperation with growing
markets in APEC, ASEAN
Political
•Largest democracy in the world
•Member of G20 and BRICS
Cultural
• India has a
deep historical
linkage to
Southeast-Asia

4. Summary – Most important factors for India
• Since India is a well-developed country and the most important
economic aspects are services, especially IT and telecommunication.
• India should consider the market potential and purchasing power of
the potential economic bloc partners.
• But also the cultural and political aspects have to be taken into
account for a harmonic cooperation. Country-specific and laws and
regulations need to be considered.

5. February 2015
TOPIC NUMBER : 5
GROUP NUMBER : 6
Lorena Caushaj
Dmitrij Petrov
Matthias Müller-Löbnitz
Natasha Mattern

6. Winter Term 15/16 | p. 2
TOPIC : ADIDAS COMPETITIVE ADVANTAGE
• WHICH COMPETITIVE ADVANTANTAGE DOES ADIDAS POSSES COMPARED TO
ITS RIVALS?
• HOW WAS ADIDAS ABLE TO PRESERVE THEM DURING THE
INTERNATIONALIZATION PROCESS ?

7. Winter Term 15/16 | p. 3
Agenda
Competitive advantages of adidas
Sustainability of advantages
Internationalization
Summary

8. Winter Term 15/16 | p. 4
adidas Competitive Advantage
adidas
competitive
advantage
Intellectual
Property
Rights
Brand
Awareness
R&D
Supplier
relations
Diversified
brand and
product
portfolio

9. Winter Term 15/16 | p. 5
Sustainability of competitive advantages
Value Rareness Non-Imitability
Organizational
Embeddedness
Resource- based advantages (VRIO Scheme)
IP Rights
Brand
Awareness
Unique products

10. Winter Term 15/16 | p. 6
How Adidas preserved the advantages during the
internationalization process
R&D
Outsourcing
Marketing
Control the
distribution
Activities in
emerging
markets

11. Winter Term 15/16 | p. 7
Strategic Partnership determines long-term success
Innovation (Studs, Microchip, Boost)
Brand Awareness
Summary

12. Winter Term 15/16 | p. 8
Thank you for your attention !
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elj8T7KC8