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Brant Cooper - How to become lean corporate entrepreneur
- 7. © Moves the Needle All rights reserved
ENTERPRISE
INNOVATION MAP
CULTURAL
TRANSFORMATION
CONTINUOUS
IMPROVEMENT
INCREMENTAL
INNOVATION
BREAKTHROUGH
INNOVATION
PRODUCT FEATURES
MARKETING STRATEGY
TACTICS
BUSINESS
MODEL EFFICIENCY
BACKOFFICE SERVICE
NEW TECH/PRODUCTS,
EXISTING MARKETS
NEW MARKETS,
EXISTING PRODUCTS
NEW
GO-TO-MARKET
NEW INTERNAL
SERVICES
INVENTION
NEW PRODUCT,
NEW MARKET
NEW
BUSINESS MODELS
CULTURAL
TRANSFORMATION
CORE
CULTURE
CHANGE
MANAGEMENT
GOVERNANCE
LEADERSHIP
M&A / VENTURE
CAPITAL
whose
job
is
“innovation”?
- 9. the challenge is not
so much about
breakthrough
innovation…
as it’s about
innovating the
business itself.
- 10. © Moves the Needle All rights reserved
ENTERPRISE
INNOVATION MAP
CULTURAL
TRANSFORMATION
CONTINUOUS
IMPROVEMENT
INCREMENTAL
INNOVATION
BREAKTHROUGH
INNOVATION
PRODUCT FEATURES
MARKETING STRATEGY
TACTICS
BUSINESS
MODEL EFFICIENCY
BACKOFFICE SERVICE
NEW TECH/PRODUCTS,
EXISTING MARKETS
NEW MARKETS,
EXISTING PRODUCTS
NEW
GO-TO-MARKET
NEW INTERNAL
SERVICES
INVENTION
NEW PRODUCT,
NEW MARKET
NEW
BUSINESS MODELS
CULTURAL
TRANSFORMATION
CORE
CULTURE
CHANGE
MANAGEMENT
GOVERNANCE
LEADERSHIP
M&A / VENTURE
CAPITAL
Everyone
has
a
customer
- 13. © Moves the Needle All rights reserved
WHAT IS
LEAN?
LEAN:
Elimination of waste in producing value
(Customer, problem, solution known)
LEAN INNOVATION:
Elimination of waste in discovering new value
(Customer, problem, solution unknown)
- 14. © Moves the Needle All rights reserved
LEAN
INNOVATION
- 15. © Moves the Needle All rights reserved
3 E’s OF
LEAN INNOVATION
E
Understanding our customers
deeply; their pains, passions and
desires. Developing insights.
EMPATHY
E
Translating insights into action.
Reducing risks through
assumption testing.
EXPERIMENTATION
E
Making decisions quickly based
on insights and actual customer
behavior.
EVIDENCE
- 19. VALUE STREAM DASHBOARD
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
150 15 5 3 3 2 1
behavior
metric
Landing Page Download Req proposal Sign contract Do pre-work Sign up again Referral
activity Keynotes
Content
LinkedIn
Webinar
Referrals
Sales email
Sales call
Reference
Collateral
Send proposal
Negotiation
Onsite visit
Kickoff call
Pre-work doc
High touch
Impact bootcamp
Accelerator
Coaching
Impact
Co-create
case study
Lead Magnet
Tools
Case Studies
- 20. © Moves the Needle All rights reserved
LEAN INNOVATION
LEADERSHIP
Equip people with the skills and
mindset to act like entrepreneurs.
EDUCATE
Build the systems and
mechanisms that support
employees’ entrepreneurial
action.
ENABLE
Transform the culture so the
discovery and creation of new
value is business-as-usual.
EMPOWER
- 21. © Moves the Needle All rights reserved
educate
• Standardized curriculum
• Abilities assessments
• Identifying cultural barriers
• Entrepreneurial toolkit
- 22. © Moves the Needle All rights reserved
enable
• Operational support
• Experiment infrastructure
• Incentives framework
• Idea pipeline management
- 23. © Moves the Needle All rights reserved
empower
• Communications
• “Creating space”
• Mentor vs Manage
- 24. © Moves the Needle All rights reserved
CREATING INNOVATION CULTURE
HERO’S JOURNEY
Run 1st
Experiment
Little
Support
Small Impact
Business
Revolts
Big Impact
Cultural
Transformation
Let Down
- 25. © Moves the Needle All rights reserved
common obstacles
• Where do I start?
• Resistant culture
• YOU CAN’T DO THAT!
• No time! No resources! No $!
• Fear of failure
• “Not my job”
- 26. © Moves the Needle All rights reserved
overcoming obstacles
• Can’t overcome obstacles until
you run into them
• Form a team, run an experiment
• Invite operations to participate
• Preach investment as insurance
• Fail small, to not fail big
• Pitch evidence, not ideas
- 27. © Moves the Needle All rights reserved
Creating Innovation Culture
• Common language that starts from
the top
• Leverage those that already do it
• Everyone gets entrepreneurial spirit
• Leadership walks the talk
• Apply Value Stream to the change
• Start small, think big
• It’s fun!
- 28. © Moves the Needle All rights reserved
An organization's ability to learn, and translate insight
into action rapidly, is the ultimate competitive
advantage.
LEAN INTO
CHANGE