This document outlines 8 simple rules for optimizing hotel revenue per available room (RevPAR): 1) segment customers, 2) provide what customers want, and 3) build customer relationship management (CRM) and recommendations. It then discusses setting the right prices at the right time by 4) anticipating events, 5) using different channels for segments, and 6) managing event dates. Finally, it addresses managing rates by 7) having many rates and 8) watching the market and parity. The presentation promotes Availpro software as an ideal revenue management tool.
2. 8 Simple rules to optimize your RevPAR
The right
A customers
B At the right time
At the right
C price
8 Simple rules to optimize your RevPAR 2
3. The right
A customers
1 Segment your customer types
2 Give your customers what they want/need
3 Build your CRM and recommendations
8 simple rules to optimize your RevPAR 3
4. 1 Segment your customer types
Trip purpose
Business Leisure
Individuals contract occasional regular occasional reco
Trip mode
Groups contract occasional local foreign
8 simple rules to optimize your RevPAR 4
5. 2 Give your customers what they want/ need
Tourism Business
Channels
Early Booking rate
Rates Non refundable
Flexible rate
Bottle of champagne Airport transfer
Extras Excursion Breakfast
5
6. 3 Build your CRM and recommendations
Cross and Upsell
Comments
and ratings
Recommendations
8 simple rules to optimize your RevPAR 6
7. 3 Build your CRM and recommendations
1 Fan 130 friends*
1,000 Fans 130,000 friends
*http://www.facebook.com/press/info.php?statistics 7
8. 3 Build your CRM and recommendations
8 simple rules to optimize your RevPAR 8
9. 3 Availpro Facebook Engine
Customisable Facebook page: picture and text
Rates available only to fans
Recommendation engine for your fans
Improved booking experience for your clients
100% integrated in Facebook
The most advanced Facebook
engine on the market!
500 hotels already use it
worldwide
9
10. At the right
B time
4 Anticipating events & special days
5 Different channels for different segments
6 Managing event dates
8 simple rules to optimize your RevPAR 10
11. 4 Anticipating events & special days
Use the excel reports for
advanced analysis
8 simple rules to optimize your RevPAR 11
12. 5 Different channels for different segments
NEW
NEW
NEW
NEW
8 simple rules to optimize your RevPAR 12
13. 6 Managing event dates
Use restrictions to optimise events
Tues Wed Thurs Tues Wed Thurs
8 simple rules to optimize your RevPAR 13
14. 6 Managing event dates
With Availpro, all restrictions are available and adjustable for
each day
Minimum stay
Maximum stay
Closed to arrival
Maximum sales price
14
15. At the right
c price
7 Manage your many rates
8 Watch your market (and your parity)
8 simple rules to optimize your RevPAR 15
16. 7 Manage your many rates
Use reports to analyse sales and segments
A report by price / channel
gives an overview over
different periods effective
key
8 simple rules to optimize your RevPAR 16
17. 7 Manage your many rates
• For one day event, you want to change the price of all tariffs
and all room types on all channels
With Availpro,
it is possible in 1 click!
8 simple rules to optimize your RevPAR 17
18. 7 Manage your many rates
• The different rates are
calculated automatically
from the BAR
• The prices of the various
rooms are automatically
calculated from the double
room
• Rates are updated
automatically and in real
time on all channels.
8 simple rules to optimize your RevPAR 18
19. 8 Manage your many rates
A clear and simple vision:
Price of my main competitors
My position in relation to my competitors
My sales and availability
My rate parity and that of my competitors
8 simple rules to optimize your RevPAR 19
20. 8 Watch your market (and your parity)
8 simple rules to optimize your RevPAR 20
21. 8 Watch your market (and your parity)
8 simple rules to optimize your RevPAR 21
22. 8 Watch your market (and your parity)
8 simple rules to optimize your RevPAR 22
23. Revenue Management with Availpro
Centralised management
of distribution
Price change – 1 click
Complete management
of all types of restrictions
Rate Screening simple,
integrated
Report complete sales
and export
Availpro is the ideal tool for a Revenue
Manager to scrutinize the key figures of
his/her hotel and competition.
8 simple rules to optimize your RevPAR 23
24. Thank your for your attention!
Any questions or remarks?
I remain at your disposal after this conference…
Jennifer Frederiksen
Directrice des ventes
jfrederiksen@availpro.com
01 58 62 58 15
24
Editor's Notes
Competitive analysis is of course an important part of revenue mgt. You must position your hotel among your competitors to offer competitive rates at better value.You can watch your 4/ 5 competitors on your most important online channels, e.g. own website, IDS’s and GDS. You must have the data and knowledge to flex your rates and position your them according to what your main competitors are offering. If you observe and benchmark your competitor rates you are more likely to set your rates right for your market and secure the additional business.Availpro rate screener sits is fully integrated into the hotels 31 day planning so they can see what rates they have set and in the same section what their competitors are offering.
Competitive analysis is of course an important part of revenue mgt. You must position your hotel among your competitors to offer competitive rates at better value.You can watch your 4/ 5 competitors on your most important online channels, e.g. own website, IDS’s and GDS. You must have the data and knowledge to flex your rates and position your them according to what your main competitors are offering. If you observe and benchmark your competitor rates you are more likely to set your rates right for your market and secure the additional business.Availpro rate screener sits is fully integrated into the hotels 31 day planning so they can see what rates they have set and in the same section what their competitors are offering.