2. INTRODUCTION
Marketing
innovation is the
breakthrough in the marketing
mix aimed at addressing an
identified consumer hurdle.
Provides insights to develop
big ideas.
Creates
consumers.
highly
satisfied
3. IMPORTANCE
Develops global economy.
Improves traditional trading.
Introduces new technologies.
It gives better results to meet
new necessities , incoherent
needs, existing marketing
requirements etc..
4. STEPS TO INNOVATE
THE BUSINESS
Digital marketing
New product development
Advertisement campaign
Motivation as a marketing
strategy
5. AN EXAMPLE TO MARKETING
INNOVATION…
Apple’s Innovation
Marketing Strategies
Apple revolutionalised the
globe with its marketing
strategies
Apple is the magic of
Steve Jobs who implanted
innovation in marketing
It is the most profitable
retailer in the entire United
States
6. MARKETING KEYS OF APPLE
Its
ability
understand
to
another
person
To connect at core
Summed
up in one
word : Empathy
7. SUCCESS OF APPLE i-Phone
MARKETING STRATEGY
Since its launch in 2007 and
till the end of 2013 apple sold
500 million i Phones
In 2012 sold 120 million i
Phones
In 2013 sold 160 million i
Phones
8. APPLES TECHNOLOGICAL
INNOVATIONS IN i-Phones
Launched in 2007
Sold 500 million units in 6 years
June,2007-first generation i Phones
launched only in US
Nov 2007 launched in
Germany, UK, France
July 2008 second generation i
Phones, the
i Phones 3G launched in 21
9. APPLES TECHNOLOGICAL
INNOVATIONS IN i-Phones
June 2009 the third generation
i Phones
, the i Phones 3GS was launched
June 2010 fourth generation i Phones , i
Phones 4 was launched
2011- i Phones 4S was launched
Sep 2012 i Phones 5 was launched
2013 i Phones 5C and 5S was launched
10. MARKETING STRATEGY –
i-Phone
Each
I
phone
generation had more
features
than
the
previous generation.
Planned obsolescence
has been a conscious
marketing strategy by
apple.
11. CONCLUSION
The intensity of technological change is shaping
organizational innovation. Successful innovation
needs a strong marketing effort in order for this
innovation to have an impact in the society, it needs
to be known and desired by consumers. As a
result, innovation is increasingly pursued by a
community of highly specialized organizations like
apple united their desire to serve specific customers
and continuing their success stories…