Basic concepts of widening with Measurement protocol, Data Import and naming Conventions.

1. Should You be
Widening?

2. Hi,
my name is Zorin and I am a Google Analytics user who, by
default, widens.
Should you be Widening?

3. Yes.
Should you be Widening?

4. The
Widening.
Should you be Widening?

5. Should you be Widening?

6. Should you be Widening?

7. Should you be Widening?

8. Should you be Widening?

9. The Widening.
Should you be Widening?
Allowing
In Depth business view
Clarity
Flexibility
Access

10. The Widening.
Should you be Widening?
By
Importing reasonable amounts of useful data stitching it
to past or future collection efforts
Subscribing to a rigid yet human-readable naming
conventions

11. The Widening.
Should you be Widening?
With {
Privacy
Sustainability
Benefits
Compliance
Governance
Simplicity (development overload)
} in mind

12. The Widening.
Should you be Widening?
Just to clarify (Google Analytics related)
Data import
Hit payload (EE, CG, custom metric and dimensions)
Naming conventions throughout the implementation
(goals, events, views, variables ...)
Engagement, scorecard … context

13. The
Benefit(s).
Should you be Widening?

14. The Benefit(s).
Should you be Widening?

15. The Benefit(s).
Should you be Widening?

16. The Benefit(s).
Should you be Widening?
Those who:
Analyze
Test Wanna have
a beer!
Learn
Report
Consume

17. The Benefit(s).
Should you be Widening?
SEGMENTS / AUDIENCES
OUTCOMES
AD DISTRIBUTION
MANAGEMENT

18. The Time.
Should you be Widening?

19. The Time.
Should you be Widening?
When to Start Widening?
Start ASAP.
When is the data available?
Once you start receiving
hits which are then
subsequently widened
(except for 360).

20. The Time.
Should you be Widening?
Hit
Containing
The Key
CD1
CD2
CM3

21. The Time.
Should you be Widening?
Processing time
Cannot remove.
Does not apply on
historical data.
When hit is processed.
Needs a subsequent hit!
Query time (GA360 only)
Can remove.
Does apply on historical
data.
When queried.

22. The Time.
Should you be Widening?
On change
Measurement protocol
.js library, SDKs
Preuploaded (no frequent
changes)
Data import
Requires an additional hit
(exceptions - refunds,
cost data, 360)

23. The Time.
Should you be Widening?
User on site
CRM On
Change
Data
Import
MP

24. The What.
Should you be Widening?

25. The What.
Should you be Widening?
Data Import

26. The What.
Should you be Widening?
User
CRM > GA - whatever you
are allowed to import
Value buckets,
demographics?, dogs vs
cats
https://goo.gl/CDz6vB
Product
ERP > GA - Whatever you
are allowed to import
Profit / margin, stock,
availability, in demand,
expected revenue (ARPU?)

27. Should you be Widening?
http://www.peugeot.fr/gamme/nos-vehicules/suv-2008.html

28. The What.
Should you be Widening?
Combine GA
collected data
MCF
Standard
Widened
(Business
Category)

29. The What.
Should you be Widening?
Content
https://goo.gl/eivewz
Group / segment / drill
content.
Processes (incl. Outcomes
and Failures)
Process - type, flow, ‘event’,
abandonment (why if
possible)

30. Should you be Widening?
https://www.maggi.de/rezepte/salate/senf-joghurt-dressing

31. The What.
Should you be Widening?
Any other widening opportunity
Business
Reporting flexibility (granularity / grouping)

32. The What.
Should you be Widening?
Measurement protocol
Widen as much as you can as if sending outside of a
session the hit inherits server attributes.
https://goo.gl/R14ZAq

33. The What.
Should you be Widening?
Directly
Via hit
widening

34. The What.
Should you be Widening?
function () {
var acqDate = new Date({{ga cookie}}.split('.')[3] * 1000),
options = {year: 'numeric', month:'numeric'};
return acqDate.toLocaleDateString([],options);
}

35. The What.
Should you be Widening?
Narrative
5 users Started Newsletter registration process From
Footer Link on /servicelink/
5 users Finished Newsletter registration process From
Footer Link on /servicelink/

36. The
Limit(s).
Should you be Widening?

37. The Limit(s).
Should you be Widening?
There are limitations:(
Data Import - https://goo.gl/NgjIa7
Sampling.

38. Questions
?
Should you be Widening?

39. Thank
You!
Should you be Widening?
ZORIN RADOVANCEVIC
zorin@escapestudio.net
@zorinatesc
Escape d.o.o.
http://escapestudio.net